Nibletz Staff
When it comes to digital marketing, some people believe you can do no wrong. A lot of the time, the people who believe you can do no wrong are actually doing it wrong! The problem with digital marketing is that people often put too much focus into one area of it. Or, perhaps, they don’t quite understand when results mean something good and when they mean something bad.
The most popular digital marketing practices have been around for a few years now, but they’re still pretty new. They’re more complex than the more traditional advertising methods such as newspapers and television. You need to make sure you’re on top of your game when you engage in digital marketing. You also need to recognize the signs that your current strategy isn’t working as soon as possible.
Here are some of signs that you may be doing digital marketing incorrectly!
You’re too focused on shares and likes
This is a very common mistake. When people think of digital marketing, they think of trends. They think of going viral. And when you think about going viral, you think about likes and shares on social media. How can you be doing things wrong when you’re getting thousands of likes on that sweet Facebook post? Where’s the error if your Tweet has been retweeted hundreds of times?
There is, of course, nothing wrong with this. But the problem is that people often get too caught up on these numbers. Here’s something you need to know, and it will reduce the importance of these numbers in your eyes. You ready?: People often like and share things without actually reading them. See this ingenious experiment if you don’t believe me! So getting thousands of likes and shares doesn’t always mean you got thousands of clicks on your website.
You’re ignoring search engine optimization
I’m sure many readers will skip over this section. Some will pass over it because they are using SEO, and may even believe that no-one in their right mind wouldn’t! Others may be tempted to pass over it because they have no interest in SEO.
As unbelievable as it sounds, many businesses engaged in digital marketing aren’t using SEO. Perhaps it seems like too complex or boring a task. It certainly isn’t as immediate as all the other tactics. And when the results do come, it can be hard to tell! But SEO is undoubtedly one of the most important weapons you can have in your digital marketing arsenal. Yes, it can be complex and time-consuming. But you can always get assistance with small business SEO, so don’t neglect this step.
You’re not sure how successful your campaigns are
This is a common mistake and an understandable one. As the above two “warning signs” may have made clear, it can be tough to see the results sometimes. There are a lot of numbers here and there, but they don’t always mean what they appear to mean.
You need to be keeping a close eye on expenditure and the returns on investments. You need to know how many more clicks you’ve been getting since you started a particular campaign. You need to know how many of those visits turned into sales. You need comprehensive analytics! Many of the best digital marketing agencies can offer this service.
