Nibletz Staff
Thinking of starting a business? It could be one of the best things you will ever do. You get to take the leap from employee to being your own boss, you get to use your creativity, call the shots and generally take control. But starting a business can be scary, having a good product or idea isn’t enough. When so many startups fail, it can give you ‘the fear’ and make you wonder if you’re making the right decision. Here are some things to brush up your knowledge of before taking the plunge.
Branding
Your image is everything, but this is one area new companies often overlook. Your company name and your logo are just the beginning, you need to know what kind of message you want to portray to your customers. Branding your business and creating a trademark also makes it more valuable, when people buy from a trusted brand they know they’re investing in the good reputation of a company. Speaking to a branding expert for small business is an idea and worth the investment. It can give you the information you need to get out there and succeed.
Office
In the beginning, you might decide to run your business from home. This makes sense from a financial point of view, and as things grow and develop you can move to office premises. Once you start hiring employees there’s a lot to think about- you will need to ensure you’re following all of the current rules and regulations to make sure everything is done fairly and legally. You will need to take health and safety into consideration, and also provide workers with an aesthetically pleasing office space. A clean, bright and spacious office will mean workers are happier and more productive. You will need to provide good equipment from ergonomically designed desks and chairs to high-quality tech equipment. And you will need to look into business software to run on the tech. Something like SAP business one partner can be useful as it merges all business software into one place, making it far easier and more efficient to use.
Promotion
Getting your business noticed can be more difficult than you think. You can set up a website and stock it with awesome products, but without promotion, how is anyone going to find you? There are a couple of ways you can go about this. You can pay for advertising, Google Adwords and link building are both effective. You can also write a blog to promote your website, this will help to boost the rankings in search engines and eventually lead to more organic traffic. You should also use social media to help get the word of your company out there. Once orders start coming in, encourage customers to leave you reviews. Reviews from real users on social media are invaluable, and can hugely sway anyone who is on the fence about ordering.
