Nibletz Staff
When you first start up your business, there is a certain amount of networking that needs to be done. It doesn’t matter how you go about it, just as long as you are doing it. Whether it’s writing blog articles on Medium and sharing them with other like-minded individuals, or talking to them in person at set events or meetings, it all counts towards what your startup will be thriving on – popularity.
Word of Mouth
There is nothing better for your business than good old fashioned word of mouth – but there is also nothing that can be more damning if you get on the wrong side of the people that you’re dealing with. Making sure that you have a great reputation starts with how you get yourself known to people, and you want to make sure that you’re doing this in the most positive way that you can. It means going above and beyond what people expect you to do to get rave reviews. Real time responses come from people experiencing emotions which are at either end of the spectrum, from anger to joy. You want to be able to hit the joy emotion every time, rather than getting the anger. Those who are fueled by anger are more likely to leave reviews either by online ratings or telling their friends. Bad news spreads quicker than good, so you’ll have to work harder to ensure that your customers are raving about you rather than ranting about you.
Internet Rankings
The higher that you can get yourself on search engine results, the better looking your business will be. Using an independent/freelance SEO consultant, such as Graeme Winchester for example, can be a great investment in terms of getting a good return for your startup. It is something else that you don’t have to think about and can pass the job on to those who know more about you and do so to your own benefit. There’s not much more that can be argued with that; it’s a simple solution to a growing problem of learning how to get yourself out there online. The internet is a big place and you definitely need to make your dent on it somewhere.
Roadshows
Depending on what your startup is, there are certain shows that will be available for you to attend to be able to network with those wanting to either invest in or buy what you’ve got to sell. Even if you are selling services rather than a physical product, this is something that you’ve got to be able to present to people in person to get them to believe in what you’re offering. If you don’t believe in what you’ve got to put out there, there is little chance that others will believe in what you have to got to give them. If you cannot be the face of your business, i.e. you are too shy or stumble on your words, consider hiring somebody who can be at the forefront with you hovering in the background for security and assurance.
