Nibletz Staff
So you launched a business a while ago, but despite your best efforts to make a go of it, you failed. For one reason or another, you just couldn’t make a success of your venture, and so, you decided to call it quits for a while.
Perhaps you had some setbacks? Maybe you ran out of funds? Whatever the reason for taking a break from your venture it doesn’t matter, what matters is that you’re ready to get back in the saddle and relaunch your business. The question is, of course, how should you go about doing that?
The last thing you want is to put more money into your business only for it to fail again. So you need to ensure that you know what you’re doing and can make a proper go of things this time. Otherwise, it’s just not worth it, is it?
Keen to get your venture up and running again? Here’s what you need to do to succeed:
Learn from your mistakes
The chances are that last time around you made some mistakes, mistakes that may have cost you your business. Whether you didn’t dedicate enough time to your brand, weren’t good with managing your finances, or struggled with marketing, you need to learn from your mistakes. Don’t make the same mistakes again, learn from last time around and approach your venture differently.
Ensure your website wows
If your old website was well designed, then you may want to make some tweaks to it and reuse it. Or, if you’ve decided to opt for a name change – a lot of businesses do this when relaunching – then you will need a new website, complete with a new domain name and hosting. Whether you’re sticking with your old site of having another one built by a specialist company like iPage, it’s crucial that your website wows. This means opting for a professional design, ensuring content is well written, it’s easy to use and navigate, and the site has something that encourages users to return again and again, such as a blog section.
Get in touch with your old customers
Hopefully, you still have the contact details of your old customers. If you do, it’s worthwhile getting in touch with them again to let them know that you are relaunching. The best way to do this is to send out an email that notifies them of this – not just a text email, one containing visuals and a link to your website. For this, using a service like Mailchimp is ideal as it allows you to create customized email layouts that are smart, professional, and most importantly, eye-catching.
Get your marketing spot on
The key to success when launching a brand is marketing. You want to ensure that the world and his wife knows that your business is being relaunched. One of the best budget-friendly ways to do this is via social media. As well as putting a plan in place for once you have relaunched, you want to build the hype around the launch itself, increasing your chances of success. Think a countdown to the big day, competitions, images – basically, anything that’s interesting and eye-catching. The more excitement you can build about your brand’s relaunch, the better.
There you have it, all the vital information you need to successfully relaunch your brand.
