So you’ve decided to increase your website’s page views and domain authority by adding a blog section to it. You’ve had the section created by a web designer and are pretty pleased with the results, and can’t wait to start utilizing this new part of your website. However, there’s just one problem; you don’t have anyone to create the content for you. With that in mind, you may be considering doing it yourself.
The thing that you should consider is whether creating your own content could be a business blunder that you don’t want to have to deal with. Or, whether there are ways that you can create your own content and still ensure that the posts on your business’s blog are up to scratch. To help you determine whether you have what it takes to create your own blog content, below we’ve delved into the ins and outs of content creation.
Are you a skilled writer?
It’s not just a question of whether or no you’re able to write content – pretty much anyone can – it’s a question of how well you can write. If you are going to be producing content for a blog associated with your business, you need to ensure that the content is well written, is grammatically correct, and is professional. If you’re a keen writer, then this shouldn’t be an issue. However, if you’re not someone who has written content before or knows where to start, it could be worth outsourcing the task.
Do you have the imagination and creativity needed?
The next question to ask yourself is whether you have the imagination and creativity needed to produce blog posts. Blogging isn’t just about sharing the facts; it’s about creating a post from a unique angle in a voice that no other blogs use. So if you are going to create your own content, you need to have the imagination needed to be unique enough to stand out.
Do you understand how SEO works and why it’s important?
A vital part of creating content for your website’s blog is getting the SEO spot on. SEO is crucial because it’s the use of this that helps people to find your website and blog posts and improves your search engine ranking. If you aren’t sure how SEO works, the good news is that you can use an SEO blog to find out more about it. Or, if it sounds too complex, you can always opt to outsource the task to a qualified content creator.
Can you spare the time?
The last thing to consider is whether you have the time required to create blog posts for your website on a regular basis. This is important as for a blog to be effective it needs to be regularly updated. So if you’re already short of time, it may not be a good idea to commit yourself to creating the content for your business’s blog.
Sure, creating your own blog content can be a great way to save money, but if you don’t know what you’re doing it can turn into a major blunder.