Nibletz Staff
Businesses, throughout their life, can experience a lot of misdirection. Misdirection can stem from a deluded owner; it can come from a bad decision. However, misdirection does not have to come from a bad place – some ideas might seem bright and smart at face value, but through the timeline of their existence they can sink a business and cause financial ruin. Misdirection and the amount of avenues open to business owners in terms of choices and decisions means that businesses are open to bad decisions as much as they are good decisions. A business can fail as a result of misdirection. A business and the culture in the company is more often than not a total reflection of the owner. If the owner is driven, the business will focus on goals. If the owner is creative, a business and the employees within the business will put creativity first. If the owner is scared of the internet, the business might not innovate because of that. If the owner cannot get their heads around technology, the business might avoid using tech – to massive cost. A business will mirror the traits of its owners and leaders, for better or for worse.
Businesses in the modern day need to use computers. Of course, there are a whole bunch of niche businesses that can get away without using much technology (usually smaller boutiques), but still – most companies will rely on computers for some aspect of business work – whether it is administration tasks, creativity or production. For the most part, computers will be a cornerstone of any business activity. It simply has to be that way. Nearly 99.9 percent of businesses in this day and age will rely on digital technology for something, be it cash collection, production or promotion. Think about it; what good business does not have a web presence? That web presence comes directly from digital technology. If you are a business owner, manager or leader who fears technology and the advances of the digital world, it could be handicapping your beloved business. Of course, it isn’t always this way – you might have employees who are computer friendly, others who can show you the ropes. But for some businesses, a fear of technology will be enough to scupper the ship, or at least bring a visit from our old friend, misdirection. As we stated, misdirection can sink the business ship, meaning we want to avoid any sort of misdirection. Pushing away from technology and the help it can offer a business is enough to push you business away from success. Why is avoiding technology bad? Well – it’s because business owners who avoid tech will normally go out of their way to not implement the use of tech in the workplace – they don’t trust it. Technology offers opportunities. Business owners who avoid this are walking away from opportunities and taking a much harder path.
Why do owners avoid technology? Well – mainly because of the fear. People will always be scared of the unknown and for many businesses with owners born ‘recently,’ they will find the use of technology more natural. Older (and some younger) owners might turn away from technology simply because they do not understand it. This is bad! However, people fear the things they do not know. The counter? It is use and education. Through the use and understanding of technology and the applications of digital tech, computing, and software – business owners can become more familiar with a world that they do not understand and find uses for technology in their companies and places of work. Even then – the modern day has gifted business owners aid in the form of developers, agencies, help with microservices, software developers, and hardware manufacturers. Help is always on hand, so no business needs to fail because it cannot get to grips with tech.
Even then, businesses with everything in place can falter because it refuses to modernize or use software the right way. It can be very hard for a business to get to grips with computer hardware. Connections, monitors, displays, power and other things can frustrate many business owners. This hardware needs to be in place so that the computers can perform and if it isn’t the business does not have a foundation for its workload and productivity. Without a hardware setup, a business hasn’t got what it needs to get down and get to work. Hardware isn’t everything though.
It isn’t enough to have monitors connected to computer towers and towers connected to the mains and the computers linked to each other in an intranet network as well as connection to the outside world of the internet. Hardware gives you the platform, but a business needs to use software, and use it well, to do anything with computers. Hardware is the power – it is the raw muscle and organs powering through. Software? It’s the brains and the motions. It is the part of the computer that actually does something. Think about it, if you need to produce an invoice, do you simply sit down at your desk, turn your computer and monitor on and wait? Even the most sophisticated invoicing software requires input – you need to work with software and tell the computer what to do. Software is your tool and your route to manipulating the computer blinking before you. The applications of software in business are endless. Internet browsers allow us to cruise the highways and high-streets of the internet – learning, communicating and shopping as we go. Some software will perform accounting tasks for us based on our input of data. Other pieces of software will record customer service queries and construct case files for complaints. Software can do anything we dream up in business and if a piece of software doesn’t exist in an area you need it to, it’s not like it can’t be dreamt up and produced by a developer with your backing.
If a business avoids technology, or any single aspect of digital tech, it could stand a risk of falling apart. If you’re worried about this – get hands on with tech and seek the aid that will help you get your business on the right track.
