If you’re an Internet user, there’s every chance that you’ll search online for reviews and recommendations if you’re looking for a local restaurant, a plumber or a new hairdresser. As a collective, we’re more dependent on the web than ever before, and if you own a business, you shouldn’t underestimate the power of rave reviews. If you run a business or you’re ready to get a startup off the ground, here are some simple ways you can deliver outstanding customer service.
Know your customer
You can’t provide a personalized service if you don’t know who you’re dealing with. Every business owner should have a good idea about who their target customer is. What do they do? How old are they? Where are they from? What do they like to do in their spare time? If you run a small business, you can run with this and really get to know the people you’re working for. If you run a bar, for example, it won’t go unnoticed that you stop and have a chat from time to time. If you’re a gas engineer, it’ll make a difference if you pop by and introduce yourself before you take on a job. Whatever industry you work in, it’s important to understand the value of contact, whether face to face or online.
Giving the customer what they want
When you run a business, your aim should be to provide your customers with what they want, as well as to make money. If you can please your clients and deliver what is promised, you’ll go a long way to getting those 5-star reviews. Make use of feedback, and encourage every customer to leave comments and make recommendations. If people take the time to do this, make sure you take notice. If something isn’t perfect the first time, a customer may give you a second chance, but if you fail to improve when problems have been highlighted, they may just choose to go elsewhere next time.
When you provide a service, you should work on the basis that the customer is always right. It’s human nature to make mistakes, and nobody is perfect. Even the most experienced tradespeople or entrepreneurs can get things wrong. What’s important is that you can bounce back if things don’t go to plan. This is why it’s essential to have insurance. Mistakes can be costly, but i you’ve got the right cover, you’ll be able to sort tricky situations out without losing out financially. If you don’t already have insurance, check out https://www.kingsbridge.co.uk/public_liability.html for more information. Even if you think it’s incredibly unlikely that you’ll ever need to make a claim, it’s best to have peace of mind that you can act quickly if you are facing the prospect of legal action.
Going the extra mile
In business, you need to outshine the competition, and customer service is definitely an area where this is possible. Go the extra mile for your customers, offer a personal touch, and make sure the service you provide is excellent every time. Make sure everyone in your team is on the same page, dress to impress, arrive on time, and read up on the client beforehand. For more useful customer service tips and tricks, take a look at https://www.thebalance.com/customer-service-guide-for-small-business-2948068.
If you’re a business owner, never underestimate the impact of service with a smile!