You think you’ve got all the bases covered in setting up your new enterprise and then someone presents you a whole new ‘to do’ list. Setting up a business can be a relentless stream of tasks and it is easy to become overwhelmed and exhausted.
If only there was some way of cutting through the myths and identifying the key tasks to get your business noticed. A blog is a fantastic way of keeping your site content fresh and exciting and for engaging with your customers. However, blogs are not hassle-free and can eat up a huge amount of time if you let them. This cheat sheet helps you focus on the vital tasks and ignore the rest.
Publish regularly with a schedule you can maintain
In the world of internet marketing, it is important to be consistent so that you appear regularly online and in social media feeds. At first, you may want to post every day but can you keep this up? It is better to post once a week than to post 7 times one week and none the following. Before you start your blog, have some spare content ready in case you don’t have the time to write something new every week. Try to publish at the same time and on the same day.
You don’t have to write everything from scratch
There is so much information on the web today that it is highly unlikely that you will be able to come up with a totally original idea. That is not a problem because you don’t have to. It is perfectly acceptable to use other people’s content as a starting point for own. You cannot copy it in any way because that would be plagiarism and will damage your site and theirs. However, you can use it as a basis for generating your own ideas. You can adapt it tailor it to suit your own business and your own audience.
You don’t have to use a professional photographer
In an ideal world, you would be able to afford a professional photographer to take jaw-dropping shots of your product. That is not always within the budget of a start-up. It is possible to take perfectly acceptable shots with a smartphone and to produce graphics for your blog posts with free software such as Canva. You can use general shots from royalty sites such as Pixels.
You don’t need to smash every social media platform
Well, yes you do actually, but not all at the same time. This will take up every second of your time. Instead, find out which one is used by your target demographic first. For the over 50s you need to focus on Facebook but for teens, Snapchat is where it is all happening. Once you have established yourself on your chosen platform (which can take a few months) you can move on. Don’t forget that you can cross post. Share your Instagram pics on Facebook and they will serve a dual purpose for you.