Nibletz Staff
When you launch a startup, you know that there are many other people doing the same thing. Some of them are even in the same industry as you are, and perhaps even selling similar products. Getting your business noticed among a sea of others is a tough ask, especially if your startup is running on a slim budget. Fortunately, it’s not impossible, even if you are a little strapped for cash. There are infinite possibilities for giving your startup a unique personality and brand so you can differentiate your business from even the most similar products and companies. So what should you do differently?
What’s Your USP?
The main key to making sure your startup has that special touch is identifying your USP or unique selling point. Hopefully, you already know what this is. But if you don’t, you need to find it quickly. It’s possible that your USP doesn’t actually exist yet. Your USP isn’t necessarily embedded in the product that you’re selling. After all, many businesses can sell the same products at similar prices. Your USP can be in the way you sell your product and the service you offer your customers. What can you deliver that other businesses don’t, can’t or won’t? What are people in your target market looking for?
Be Inventive with Customer Service
One way for your startup to be unique and stand out is to focus on customer service. You could have a fairly generic product but beat your competitors on the service front. People want to know that they’re going to receive good service when they buy something. Whether they’re asking for advice or they need to make a complaint, they want to be treated well and looked after. Some startups make themselves special by going above and beyond what’s expected of them or by doing something interesting. What can you do to make your customers happy that no one else does?
Design Everything from Scratch
Your business’s image and branding are essential parts of making it unique. It’s surprisingly easy to research businesses and find several that appear to be very visually similar. If you want to avoid this, the first thing you need to do is design everything from scratch, from your logo to your website. On top of that, you need the right graphic designer and website design agency. You need to know that they’re going to create a bespoke product for you, and not just give you something based on a template. Your branding needs to stand out and work for your company.
Be Ahead of the Crowd
It can seem difficult for a startup to lead the way in any area. After all, bigger businesses have a lot more money to try new things. But a lot of larger businesses can also be out of touch and hesitant to try anything new. It’s often startups that take risks and find out which new technologies and techniques work. Try to lead the crowd instead of following it.
It takes some time to figure out how to give your startup that special touch. Give it plenty of thought to make sure you get it right.
