Nibletz Staff
Is your business hoping to tap into the Millennial market? It certainly will be a very lucrative move for your startup. Even though Millennials (those who are currently aged between 18 and 35) have a reputation for having poor finances, many love buying and trying new products and services. So, if you think you have the next hot product in your hands, you would be foolish not to target this young demographic.
To help you crack the Millennial market, here are some fantastic tips that should make your marketing strategy effortlessly.
Connect To Them Through Social Media
Where will you find all your Millennials? They are busy tweeting on Twitter, posting selfies on Instagram, and updating their status on Facebook. The stereotype that these young people are always on social media does actually ring very true. So you need to make sure that you are using your company’s social media profiles to connect with them. Be sure to post media and content that will attract their attention and lead them to your website. Once you start posting, you need to continually engage with all of your followers. This is the only way you are going to keep the attention of Millennials.
Get Blogging
Millennials want to feel like the companies they use are engaging with them, and the best way to do this while also improving your inbound marketing is to set up a company blog. It’s really easy to get started, simply post informative blog posts along with some royalty free images, and then share them widely on social media. When you blog, think about those young bloggers who do so well, such as Zoella. And that means ditching your boring corporate tone of voice. Instead, start blogging in a very light-hearted and entertaining manner. This will keep all the Millennial readers interested!
Look For Collaborations
Lots of Millennials are co-creators and work together to achieve their own business dreams. Because of this, they really appreciate seeing other big businesses coming together to work as a team. So, you will really benefit from setting up a collaboration. In fact, why not get creative and think of ways in which your young customers can collaborate with you directly? One good idea is to set up a competition to get them to design a new logo for your company.
Millennials Are All About Fun
Fun is the name of the game when Millennials are involved! In fact, one study showed that young people now find that the search and research that goes into buying a new product is much more fun than buying the product itself. One way you can put this into practice is to make sure that people enjoy being on your website. By improving the whole user experience of your site, you will attract even more Millennials.
Just like people say that the children are our future, one generation of kids have grown into Millennials. And it looks like they are going to be the future of your business!
