Nibletz Staff
The art of customer relations can be a very tricky thing to get right. As any businessperson will know, customers and clients alike can be fickle. In a world that is so saturated with different companies providing the same services, brand loyalty has started to become, to an extent, a thing of the past. The general public now has so many options thrown at them for whatever problem they are trying to solve, that many now flit from company to company depending on who gives them the better deal. You can’t blame people for doing this, as most of us would probably do the same in their position. However, as someone who runs a business, capturing and keeping loyal customers can prove ever more difficult what will all the competition. You need to put measures in place that make it pretty much impossible for your target audience to ignore you, and to dissuade them from going to one of your competitors. Consider, therefore, what every client wants. Nine times out of ten, it will be nothing more than a good deal. Thanks to the rising cost of living, people today have less disposable income than ever, so your audience will always be looking for that much-coveted value for money. If that’s not something you can offer them, they won’t give you a second look. With all this in mind, you may want to look into a relatively new strategy that many other brands are getting involved with: discounts codes. Whether your business produces physical products or offers a service of sorts, you can use online discount codes in each scenario to help bring in and retain customers. Here are a few ways in which you can use them to your advantage.
A sense of urgency
It will come as no surprise to you to hear that those first few months of your startup are some of the most important. A large proportion folds within the first few years, largely down to poor managerial decisions and a lack of sales. Of course, the amount of sales you make is closely linked to the quality of your marketing – but it does tend to take quite a while for your brand to be built up and therefore trusted by your audience. After all, quite a lot of us often have to be persuaded to part with cold, hard cash. So, by putting a discount coupon on a site such as DontPayFull.com, you can grab a customer’s attention even without a recognized brand. As the offer will be subjective to a time limit, people will also want to grab it before it’s gone, which means faster sales for you too.
Saying thank you
If you have customers who have used your business on a number of occasions, yet you are concerned that they are slipping through the net, use an exclusive discount as a way to get them back on side. For example, you could offer a discount to everyone who ‘likes’ your business on social media, something that is relatively quick and easy to set up. Or, you could express your thanks to a company you used recently by giving them money off your service. Gratitude goes a long way in business, and clients love to feel valued. With this small token of appreciation, you could end up making a huge return in the long run, as your clients are more likely to feel loyal to you.
Tracking your company data
Having a clear insight into who is using your products or service can be a great asset to have in business. Often, without constantly asking your audience to fill in surveys (something that can get very tiresome), it can be difficult to keep track of company data, and just how much return you get on the campaigns you run. Online vouchers are excellent tools for grasping a clearer view of your audience, especially as they often need to fill in personal details to access the offer. You could even put the same deal up on various platforms, each one with a different code, and then look back across the data drawn up by each code to see which one with the most successful. There’s no point, for example, running constant vouchers on your company’s Twitter page if you are not hitting the demographic you want to be hitting. So, having this insight via your ROI can be very useful, and just another reason to consider online vouchers for your business.
