Did you know that more and more people over 60 are setting up their own business these days? There is one main reason for this. Lots of people who worked hard throughout their careers can often find it hard to adjust to retired life, and they need something to occupy them. This, along with the fact that the Internet now makes it easy for anyone to set up a company these days, is why entrepreneurship is now a popular pastime with the older generations. In fact, there are so many retired entrepreneurs now that there is even a nickname for them: silver entrepreneurs!
However, all is not simple for this elderly age group. Most business is carried out online nowadays, and as many retirees aren’t too hot with computers and tech, there are lots of online benefits they are missing. It also means they are failing to do some very basic online tips and tricks that will really help their new companies take off.
To help all you silver entrepreneurs out there, here’s a quick rundown of some of the things that many people neglect or forget about their online business. Make sure you don’t do the same!
Forgetting About Social Media
The majority of people have social media accounts, whether they are on Facebook, Twitter, or Pinterest. And you need to get your new company out there on social media too so that you can attract all the social media users to your brand. In fact, setting up social media profiles for your company should be one of the first things you do for your business. Don’t worry if you don’t know the difference between a tweet and a gif, you can always hire a social media manager to look after these accounts for you!
Ignoring SEO Best Practices
There are so many silver entrepreneurs who get confused about Internet search engines and SEO, that they just choose to ignore all the best practices. But that’s a terrible idea, especially when you could outsource all this work to a company who offers SEO services and content marketing management. But, simply put, good SEO can help your company website rise through Google’s rankings and get to the top spot. That means, lots of web users will quickly find you. However, bad SEO will leave your company trailing behind on the tenth page of results…
Not Getting Mobile Ready
As well as everyone being on social media, you will also find that most people are always on their smartphones these days. In fact, smartphones have recently overtaken laptops as the device that most people use to view the web. So, it is crucial that your website and company blog are mobile ready. Otherwise, they just won’t look good on a small phone screen. Most website hosting sites now come with templates that can help you design a slick mobile-responsive site. If you’re having trouble, though, you can always hire a designer to help you out.
There’s no reason for your company to fail if you’re a silver entrepreneur! Just follow these tips!