Leadership & Your Startup: How To Get It Right


In business, whether you’re a seasoned pro or a complete novice, it’s important to never underestimate the power of leadership. Through all walks of life and across different areas, we all come into contact with leaders. From your parents and your teachers to your company bosses and community patrons, leaders are all around us. So, even before you get into the business world, you know a little something about what it’s like to be lead, in both good ways and bad. Using your own experiences of leadership, you’ll know just how important it is for making and breaking any kind of situation.

And this couldn’t be truer when it comes to the business world. A great leader has the power to do so much. Not only can they pave the way to success, but they can inspire others and make a difference to a range of lives – even in business. So, when you start your own business, you need to make sure that you’re nailing the leadership. Whether you’re looking to grow your business or be sure that it’s a success from the start, you need to make sure that you have your leadership down in all areas of business.

Your Product Or Service

Every aspect of business has its own importance in different ways. However, arguably, the most important of all is the product you create or the service you provide. Because without that, there would be no business. So, it’s vital that you can lead your business in terms of its operations and execution of the product or service you offer in the most effective way.

Product Design

If it’s a product that your business creates, then you’re going to want to make sure that you’re leading your product development and any team members that you have in the most effective way. If you want your design to be the best, you have to portray that and share the importance of that with your staff too. Having a passion for your product can often be infectious, and you’re going to want to make sure your team is just as passionate if you want to create the very best products.

Service Quality

Or maybe you provide a service. When it comes to your service, you’re going to want to make sure that your quality is second to none. Providing a quality service shouldn’t be difficult. You started your service to solve a problem that your customer has, so stick to that. Be sure that your leadership skills are able to communicate that importance with your service staff too.

Research & Development

In business, having a product or service just isn’t enough. If you want to do well and you want to grow, you need to be able to continuously improve on your offering. So, you’re going to want to make sure you inspire your staff to research and develop in everything that they do. By pushing and promoting R&D, you’ll be encouraging a stronger future for your product or service.

Customer Services

Your customer services are absolutely integral to the success of your business. You need to be able to look after your customers in the best ways possible. To make that happen, not only do you need to lead your team well, but you also need to have effective practices in place too.

Empowering Your Team

Customer services can be a hard role to master. But, a way to ensure that your staff is both confident and competent at their job, is through empowerment. If you’re able to motivate your team and lead by example, you’re more likely to get better results. You want your staff to care about your customers as much as you do, so be sure to let them know that they’re contributing in a great way.

Championing Your Customers

You know how important it is to champion your customers, but you also need to make your staff see that. One way that your leadership skills can support this is through reinforcing your goals and having set standards to follow. If your staff know that they’re making a difference to a customer’s life, they’ll be more inclined to do their jobs well.

Nailing Your Training

Any form of staff training is essential, but customer service training can trump them all. You want to make sure that your staff can handle their role and that they’re happy. Use your leadership to set the right practices and provide regular training; then you make monitor both factors. Boosting skills and encouraging empathy is important, but you should aim to make it fun for them too.


If you want your marketing efforts to be as efficient as they can be, you’re going to want to make sure that you can get your leadership right in this area. Not only do you need to set and reinforce your strategy, but you’re going to want to make sure that your staff has the right tools and access to do their jobs.

Be Inclusive

Marketing is one of the most creative areas of business that you will have. So, it’s likely that you’ve hired creative people. If you want to get the most out of that, you need to include them in your strategy and processes. Take ideas from everyone and allow your team to have some form of input, rather than just being the executors of everything. Also be sure to praise good ideas and results, it will go a long way.

Provide Support

You will also find that you need to support your marketing team in a range of different ways. If you want the best results, you may need to give out the best resources. Whether you need to hire a specialist agency like Rankology for search, or invest in the right tools like Radian6 for social, do it. You need to make sure that your staff is supported to get the most out of them.

Be On The Same Level

Remember, there are no small roles in business – every person contributes in their own special way, and be sure to share that with your marketing team. Get down to their level and make sure that you value each input. You’ll encourage the best ideas and creativity that way.


Sales can be a crucial cog in your business model. If you want to sell your products or services and gain a profit, you need to make sure that your sales process works. To do that, you need to lead with the right kind of motivation, expertise, and support, especially in these areas;

Incentivizing Your Staff

If you want to get the best results from your sales staff, incentivize them. Managing a sales team can be tough, but you need to make sure that both you and your team are results driven. Then, you should also make sure they know what is expected of them. By giving the right incentives that are personal to your team, you should start to see the results you all want.

Providing The Right Training

Next, you’re also going to want to make sure that you’re providing the right training. Even the most experienced salesperson will need a boost every now and again. To keep motivation high and to allow your staff to think outside of the box, be sure to hold regular training sessions with different inspiring people. But make them no-pressure zones. You want to inspire, not frighten.

Encouraging Communication

When it comes to your sales team, they often need to be all knowing in order to make that sale. So, you’re going to want to encourage them to communicate. Get them to break down the interdepartmental barriers and speak to others. Make them learn about the product or service and how finance operate. That way, they’ll have a holistic view of what they’re selling.


It’s easy to believe that your finance department will run itself. But, that’s often the reactive approach to take. If you want your business finances to be as efficient as they can be, you have to lead well and ensure that your teams are as supported as they need to be.

Share Your Goals

It’s often found that when managers and staff have common goals, they get better results. If you want to drive your finance department and make it the best it can be, you should share your goals with your staff. Make sure they know what you’re aiming for. That way, you can not only motivate them, but they will know their own roles and know how to contribute too.

Provide The Necessary Tools

Your finance team will also need the right tools if they’re going to make their jobs as efficient as possible. There are so many pieces of software that can make your financial operations better. From accounts and payroll to budgeting and cash flow, get your team to tell you what they want and let them trial new things to see what works best.

Always Allow Input

Finally, you should let your finance team have some input into operations. After all, you hired experts in their field, so they may know a thing or two about business finances. Let them share their thoughts and offer suggestions. You may find that they come up with business-boosting ideas better than you can.


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