Nibletz Staff
If you’re a budding entrepreneur, you’ll learn that first impressions count for everything very quickly. Sadly, in the competitive, harsh world of business, it’s rare to get second chances. If you’ve developed a product or you’re in the process of building your brand, it’s essential to work on getting that first introduction, pitch or meeting just right. Here are some tips you may find useful to ensure you make the best impression in business.
Selling yourself
If you’re the main spokesperson for your brand, you are potentially the most valuable and influential marketing tool, so it’s really important that you come across well. Remember that you are representing your brand at all times. This means that the eyes of investors, colleagues and clients will be on you from the moment you first meet. Creating positive impressions isn’t just about arriving on time, greeting people with a smile and looking the part. You also need to know your stuff. Branding is all about giving people information about your business and showcasing its personality and unique selling proposition. Make sure you can embody what the brand is all about, and you show off your passion for your business. If you’re pitching, prepare thoroughly. If you’re disorganized, you lose your thread over and over again, or you’re muddled when it comes to the numbers, this will put buyers and investors off.
Creating the right environment
Whether you run a shop, an SEO agency or a sales firm, it’s important to ensure that you create the right working environment. If you’ve got clients coming to your office or buyers coming to have a look around your stockroom or the shop floor, you want to impress them from the moment they pull up outside. If you’re on the lookout for new premises for your business, bear the impact of aesthetics in mind. Look for rental commercial office space that reflects your business, and gives off the vibe you want to create. Make sure the space is light and clean, and search for something that fits in with the way you work. If you’re hosting meetings, you don’t want to be huddled around a small desk with a captive audience within earshot. Look for offices that give you the flexibility to work collectively and host private engagements.
Promoting your brand
When you’ve worked hard on a brand name, logos, and straplines, you want to promote and protect your brand. Anything and everything that carries that logo or brand name should fit in with the message you’re trying to get across. If you’ve got a great logo, for example, the last thing you want is it to be adorning a dirty van that has seen better days. Every employee and every piece of equipment or item of merchandise should look the part.
In business, first impressions often count for everything, so it’s essential to ensure those first meetings and appointments go to plan. Start with your role in the marketing strategy, and focus on ensuring that you sell your business in the best possible light at every opportunity.
