Nibletz Staff
Any new business owner will recognize the struggle of making a name for themselves and their brand. At the end of the day, you can have brilliant products, perfect service, and innovative ideas. Your prices can be cheaper than any competitor and you could deliver products faster and more effectively than anyone else. But if nobody knows you exist, you aren’t going to make any profit! So how do you make your business shine in its field? How do you draw customers’ attention and bring them to your store first? How do you make potential buyers opt for you over a competitor or switch their loyalties to your brand? Here’s a quick guide to get you started and the profits rolling in.
Search Engine Optimization (SEO)
You’ve probably seen the term SEO flung around. But do you really understand what it means? SEO stands for “search engine optimization”. It is the name given to any form of activity that improves your site’s ranking in search engine results. When people are looking for a product, they are most likely to use a search engine such as Google, Bing or Quora to find what they need. Most people will click the top link in the list presented to them and the majority will not search further than the second or third page before purchasing a product. So you want your products and site to come up tops! It’s relatively easy to get yourself to the top of the list if you bring in a little help from companies like Orlando SEO Services. These services help you to maximize your profits and incoming revenue by strategically optimizing your site to give search engines what they are looking for. The process is simple, relatively cheap and extremely effective in grabbing buyers’ attention.
Targeted Web Design
It’s easy for anyone to create a beautiful and neat looking website. But the thing you need to focus on is making it appropriate for your target audience. You need to make sure that your page is apt and attractive for the people you are hoping to sell to. So do your research! If you happen to be selling stairlifts or dentures, your targeted buyer is probably someone of older age who may not be so tech savvy. You should make sure that your website is minimal, neat and easy to operate. This will prove much more functional than a modern, complex design which could leave your customers confused and more likely to head to the high street for face to face advice from your brick and mortar competitors. If you are selling merchandise to youth with a distinct aesthetic, make sure that your site reflects this. It will draw them in if they feel that they identify with it. Stores such as Hot Topic or Blue Banana have excelled in this field, creating sites which adhere to the aesthetic of the rock-loving youth they cater to through dark color schemes and font which resembles those used by hardcore bands. Cater to your audience!
Offer Multiple Payment Methods
The more payment methods you accept, the more likely you are to make sales. Someone may have a full basket and be disappointed to find that you don’t take their preferred payment method. This is a huge reason behind abandoned baskets and incomplete sales. So try to cater to everyone. Accept all major credit cards and have options such as Paypal available. Paypal is great, as it stores an individual’s’ card details, meaning that they can still make purchases even if they don’t have their bank details or card details to hand. It is also a secure payment method, which makes customers feel more confident in the act of buying from you.
Offer Multiple Delivery Methods
With the ease of access that E-commerce offers, people have started buying things more last minute than ever before. So you need to have effective delivery options ready. First class or next day services will draw in buyers who have forgotten a birthday, or left purchases for special occasions, holidays and vacations until the last minute. You should also have economy services available for individuals who are looking to waste as little money as possible and international services for those who are interested in your goods but live further afield. You never know where your ideal market may be and overseas sales can proliferate, resulting in increased income from your store.
Online Advertising
Help consumers discover your goods by making the most of any online advertising. Set up social media feeds for your business, allowing people to recommend you to others or subscribe to information regarding sales, new products, and special events. Make your presence known!
