Nibletz Staff
You can ask a million different entrepreneurs, and you will get a million different answers to the question, what is the most important thing to your business? And while lots of people will answer in a roundabout way with regards to their finances or their workers, the most important thing is much simpler than that and carries weight in a small startup company, established business, or a multinational conglomerate, communication is the key. A lot of people look at saving money on communication because they can easily do it via emails, Skype etc., but communication only works in this technological setting if you have laid the foundations already.
The Importance Of Collaboration
A vital component of communication is the ability to collaborate with your peers, and while 20 years ago this could only be done by assembling everybody in a room, it is now possible to collaborate using software like Evernote, but this only works effectively if you’ve got staff that are willing to collaborate. Evernote and Google Docs are fantastic collaboration tools and work people who know how to work together already, so with these tools they have to be a natural extension of the fluidity of your team. If you don’t have a team that works together well, collaboration tools won’t nurture it.
Being Contactable
In this day and age with so many different ways of being in contact, we seem to be laxer in picking up the phone or answering those emails off the bat because we have too many things to keep track of. It’s important to remember that while technology is something that will get you ahead when it comes to social media marketing, PPC marketing, and general all-round communication, there are still some people who prefer the more traditional methods of contact. While it is being phased out somewhat, there are some people prefer to use fax as a means of contact. And so while getting an online fax number might not be a priority it will certainly help to navigate with those more traditional customers that seldom go online. Communication tools are great if you know how to use them properly, so use them all or just a core few.
Personal Communication
The bare bones of any startup are really all about a core team that communicates with each other well. And albeit, there is plenty of technology that can make for a wider network of contacts, clients, freelance contractors, etc. if you are looking for a staff workforce that can organically build your business you need to be promoting a culture of personal communication, not just relying on technology. This means regular team meetings and encouraging a working environment that is thriving and palpable and above all else, inspiring. This will be what pushes your business forward.
It appears that the more technology we have, the less we communicate properly with each other. Striking the right balance between technology and personal communication and making sure that you are using technology assist your endeavours rather than do them for you will improve your business.
