9 Reasons Why Your Next Business Needs To Focus On Cosmetic Packaging

maxresdefault

If you are thinking of launch your next business and looking for the big idea: Look no more. Software, marketing agencies and fitness coaching are not successes from the past. The next big thing in the business world is the packaging industry for the cosmetic sector. While you may be thinking of the next brand of lipstick or your favorite shampoo, the packaging side of cosmetics is a lot broader than what it first appears. There are primary packaging, which refers to the direct container of your product, such as a bottle of perfume, and secondary packaging needs, which relate to the cardboard box that you find on the shop shelves. And each packaging solution has to be compliant with the market needs, the local and international regulations, the local culture, the marketing messaging of the brand, and finally the customers’ needs. So that’s a world of possibilities for your next business!

#1. It’s an exciting sector that innovates

The cosmetic sector is one of the most innovative industry sectors. It is in constant evolution, and packaging solutions are pushing the boundaries every day. Hourglass Curator has launched a new mascara and primer bottle that can revolutionize the average makeup bag. Indeed, the mascara is sold in a separate glass bottle. The application wand is the first brushless mascara tool on the market. On the other hand, the designer Christian Louboutin has launched an exciting range of nail colors, called Loubichrome, that is designed to match the mix-and-match style of its famous shoes. The Loubichrome colors are sold in a multicolored luxury chrome box. You can be certain that this kind of exciting product packaging creates an ever-evolving market that constantly comes up with new ideas.

#2. You can rock it with digital marketing trends

The cosmetic sector can be a sector of high-quality packaging solutions, such as the one employed for Christian Louboutin’s range of nail colors. But it doesn’t mean that you should forget one of the key function of good packaging: Seduce and attract customers. In other words, there is a brand new and innovative world of products that is open new hot marketing trends. Maintaining a positive customer engagement is at the core of new packaging solutions, such as using QR codes on cosmetic boxes. Other brands are using digital 3D design to enhance the sensations perceived by the customers as they hold the product.  

#3. You can be a thinker or a doer

The packaging industry offers a variety of roles for your business. If you are looking to start a production business, you need to be looking for the relevant machinery and certification to ensure that you can build safe cosmetic packaging. But if you prefer the consulting side of the industry, you could be working on the design of a brand’s packaging solution or on ways to reduce the footprint on the environment with an eco-friendly solution. Whether you are a creative person, a strategist, or an expert engineer, the packaging sector has a lot to offer.

#4. There are many challenges to tackle

Being still a booming sector, the cosmetic packaging industry still needs to tackle a lot of exciting challenges. You can make a difference by bringing something new to the market. On the one side, it’s a sector that needs to focus on the quality of the packaging process and the compliance with production and market regulations _ from using CPVC fittings to transport the necessary packaging materials to printing visible and detailed labels. On the other side, it’s not enough to use a high-quality container: It also needs to be exciting for the customers. A successful packaging solution has to address all these different challenges.

#5. You can create the beauty brands of tomorrow

The secondary container – the cardboard box – conveys the branding image of the company. Your role could be to design the packaging solution for new brands of cosmetics, therefore helping them to pierce through the market. Styles are varied: A minimalist design like for Mr Smith shampoo products or the exciting futuristic design of the MAC Lightfully collection, the packaging can make the brand stand out on the shelf.  

#6. It’s a profitable market

The cosmetic market is a huge market. In makeup only, it’s been estimated that women spend over $15,000 on beauty products in a lifetime. The obsession with beauty has opened the door for new vanity trends that recommends the purchase of several products at the same time. You only need to read one article about contouring or party makeup to know that women can use over 10 products at the same time. In other words, the need for ergonomic and sexy cosmetic packaging is extremely high! After all, when you consider that the beauty industry is worth over $382 billion across the world, there’s no reason not to seize this business opportunity!

#7. There are many opportunities

What is interesting about the cosmetic sector is that it is growing steadily and constantly, in all product categories – including beauty products but not limited to it. As a result, the packaging and machinery market is enjoying a positive growth. With the amount of competition, there’s a need for brands to constantly invest in innovative cosmetic packaging to gain the competitive edge. While all big companies have their own research lab for packaging solutions, small and medium cosmetic brands still need support to launch their product. As an example, the Asia-Pacific market for cosmetic packaging is currently the leading region in the packaging market, contributing to over 24% of demands.

#8. You can support the environment

A newcomer to the cosmetic sector is the rise of organic products, which have increased by over 20% in sales. The demand in organic cosmetics goes as well with an increased demand for eco-friendly packaging solutions. From carefully sourced materials to recyclable containers, an environmental proposition can help to turn an organic brand of cosmetics into an overnight success.  

#9. Who doesn’t like cosmetics?

The last question is a reflection on your lifestyle. Whether you are a makeup enthusiast or someone who prefers a natural appearance, your bathroom cabinet is still filled with cosmetics. Cream, shampoo, deodorant, soap, to name but a few, are part of the cosmetic family. In short: It’s one of the rare industry sectors where you can be sure to make an impact on everybody’s life.

750x100

You Might Also Like