Marketing Methods Debunked


Marketing is one of the most important things a business needs to do. Right from the beginning you should be looking for ways to market yourself, and your products. The official definition of marketing is, “The study and management of exchange relationships”.  Basically, you’re communicating with your customers products and offers. Without it, you’ll be struggling to get yourself noticed in a very big world. Before you start a marketing campaign, you first need to do some market research. Knowing exactly what your customer wants, and what your competitors are doing can help build your own marketing campaign. This can either be done in house or outsourced. Getting an expert to look into your market for your first campaign might be a little easier than giving it a go yourself, that way your first campaign will be strong and effective. There are a lot of different ways of marketing, some of which can be confusing. This article is going to debunk some of the most effective.


SEO stands for search engine optimisation. This is one of the most effective methods for getting your website noticed within a search engine’s rankings. It works by increasing traffic to your website, or a particular web page within your site, and in turn boost your overall rankings. Everything is on the web at the minute, so getting your website to the top is so important, hence why SEO should be your number one method of putting yourself or product out there. Like with market research, it may be best to outsource this one yourself. A successful SEO campaign can be hard to do, but SEO can be self taught. The backbone of SEO is link building. So basically, a search engine his little ‘robots’ that’ll crawl through all the websites on a web search. Within a website or webpage there should be a number of links that the robot can follow through the continue its crawl. If you have no links, and the robot can’t crawl your site, you site will be right at the bottom of the rankings. So this is where keyword research and link building come in. The more links that are dotted around the web that link to your website the better. Search engines assume that the bigger and better that your link building profile is, the more interesting your site is. But you can’t just build spammy links on random fake sites. This could face you being penalised. You also can’t build hundreds and hundreds of links at once. Again, you’ll be penalised. The robots aren’t stupid, you need to build your backlink profile up naturally. This is where companies that specialise in building backlinks come in handy. As you start to dabble in the world of SEO and backlinks, you should start to notice a rise in your rankings pretty soon.

Social Media

Again, this is a really big method of marketing, purely because social media is so huge. It is however, not as effective in terms of drawing traffic to your site as link building would be. It is more to showcase yourself to the world much more quickly. Social media is a real time thing, people are constantly tweeting, putting a picture on instagram etc. As soon as you tweet or post something, it’ll instantly start to get noticed. Your business should always have the three main social media pages set up. Facebook, Instagram, and Twitter. If you create a business page through Facebook, they have a really good tool called boosts. Basically, if you post something such as a new deal, you’ll be asked if you want to boost the post for a set price. This will then rocket the posts views from maybe hundreds, to in the thousands. The prices are relatively cheap, but it isn’t alway reliable in terms of meeting the right people. If you’re going to utilise Twitter, you need to think of hashtags that are relevant to your business. For example, if you’re selling gift hampers, you could promote a product by using hashtags such as #Gifthampers, #Christmas, #Birthday, and so on. Twitter is huge, and if done right you could be sending a lot of people your way. Make sure you’re always active in terms of tweeting, and try to gain followers as best as you can. Instagram is more for just showcasing what you have to offer, it won’t be as effective in terms of sending people to your website. Use it to show professional pictures of your products, and again you can use the hashtags that instagram has to build a decent following. Make sure you show your products off in the best light, use photo editing software to make them look as professional as possible.


This is a service ran purely by Google, and it is effective if used alongside other methods such as link building. If you’ve ever done a Google search, you’ll notice that at the top of the search they’ll be three pages separated from the rest of the search with a little ‘Ad’ sign next to them. These are Adwords. Google uses keywords to determine which website should appear for which search. This is the difference between natural non-paid rankings, and paid rankings. To get your website in the top three, you’ll have to be paying a bit of money. You’ll be competing against other companies to take one of those spots in a particular keyword search. So for example, if you’re running an Adword campaign for the keyword ‘Sports Clothes’, they’ll be a few other companies doing the same, pumping money into this keyword search to try and secure the Adwords spot. It’ll sort of become like a bidding war to stay there. Whoever pays more, wins. It is effective in the sense that your website will get noticed instantly, and it does look more trustworthy. But it can be a really expensive game, and unless you want to constantly be paying a lot of money, it’s only a temporary method. But it will boost sales quickly, even if only for a short period of time.


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