What Customers Want: Tailoring Your Website To Their Needs


In the world of business, there’s always only one thing that matters. It’s easy to think that it’s profit or image, but both of these things wouldn’t be right (although technically they are still important). Because when it comes to really making sure that things are going well for you and your business, you have to keep your customers at the forefront of your mind. After all, without your customers, you won’t have any sales. And then, your business wouldn’t be doing business at all. So, when it comes to making your business a success, it’s really important for you to be able to think about what your customers want and work on meeting their needs.

However, a lot of the time, you won’t always be thinking of your customers. It’s often too easy to come up with ideas that you think are cool or to take your business in the direction that you’ve got in mind. And this can often lead you to focus on the wrong thing. But when you want to get the best results and really make sure that your business is doing well, you have to put all of your attention and focus on your customers and what they need. But thankfully for us all, in the online world, this is relatively easy to do. Not only do you have access to analytics which can help you to make informed decisions, but you can often focus on the below seven points to get maximum results.

Easy To Find

First of all, you need to make sure that you’re easy enough to find. No matter what your online business sells, you need to make sure that your customers know you exist. When they’re looking for the right product or service, they’re always going to want to consider all of the best options. So you owe it to them to be easy to find so that they can evaluate whether your product or service is what they need. And at the same time, you’ll often find that the following six points just won’t work without this one.

Engaging Social Content

Next, you need to make sure that you’re putting out the right kind of content on your social media channels and for two reasons. The first is that your target audience and potential customers will judge your business based on what you put on your social channels. It’s often how they’ll work out whether they want to buy from you or not. At the same time, they also want to be engaged. When your customers consume your content, they want to be entertained, informed, or to learn something. So make sure that your social content has a purpose and will encourage a reaction in them.

An Easy To Navigate Site

It’s also going to be important that your website is easy to navigate. You’ll lose visitors if it’s too hard for them to find what they’re looking for. So make sure that your sitemap is a simple and navigate as possible.

Speed & Security

As a step on from that, you should also make sure that your site loads quickly and is secure. Users will often leave your site is pages take too long to load (i.e longer than a few seconds). They’ll also want the reassurance that they’re shopping on a safe website, so opting for HTTPS is going to be a good idea.

Valuable Content

Alongside your social stuff, you’re also going to want to focus on providing valuable content on your site too. Whether you opt for the best content marketing from Ascend2 or an on-site blog, you want to make sure that you’re adding value. Be sure to give your customers information that they want and need and you’ll not only hold on to them, but encourage them to convert too.

Delivery & Returns

Customers don’t want to have to wait for ages for their products and they don’t want to pay over the odds for them. That’s a fact. So think about offering free shipping and returns on your website if you do sell a product. Again, you really want to make the buying experience as easy and enjoyable for them as possible.

Excellent Customer Service

Above all else, you’re really going to want to nail your customer service. You could have the best product or service in the world, but if you don’t look after your customers and treat them well, they won’t buy from you again. But if you can go above and beyond to make their experience seamless and simple, they will stick around.


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