As a passionate entrepreneur, you are highly dedicated to your new company’s success. You may have already purchased customer relationship management (CRM) software and you are excited to use the system to help manage your customer data, clients and contacts, and automate sales. Now that you have it up and running, you are probably wondering how you can use this innovative software to close more deals.
Fortunately, using CRM software to close more deals is quite doable — check out the following ideas:
1. Stay Up-to-Date on the Updates
Like other types of software, CRM will be updated from time to time. As an example, Infor CRM was recently updated to version 8.3.10 and you’ll find articles explaining the difference between 8.3.09 and the new files, as well as how these new changes will help entrepreneurs to maximize their success using this software. In order to help ensure that you get the most out of your CRM software, you might consider investing in ; this way you can use your CRM to its full advantage without having to be an expert in all areas pertaining to the software.
2. Reduce the Amount of Time You Spend Entering Data
One of the coolest things about CRM software is automated data entry. Instead of manually reporting every potential customer lead that you obtained at a trade show, a networking event, or a webinar,
3. CRM Software Knows What Your Buyers Need
Thanks to your CRM software, you can see when a customer is most likely to buy something from your company, as well as the most effective ways to engage them. When CRM is used along with a marketing automation platform, the data that is collected prior to a sale can help you learn how to more effectively close a deal. For example, the metrics will show you what info a potential customer has downloaded, what have worked with them in the past, and how they learned about your company.
4. Keep Potential Customers Engaged
Another key way to use CRM software to close more deals is by knowing how to engage your leads. Instead of a traditional spreadsheet, you can launch and monitor your various marketing campaigns with the CRM software and easily identify and keep track of potential customers who are showing interest in what you have to sell. By focusing on these hot prospects and pitching your products and services to them you are more likely to increase sales rather than always looking for new leads.
5. Determine How Long it Takes for a Prospect to Become a Customer
Another effective way to use your CRM software to close more deals is by determining how long it typically takes for a potential customer to become a paying client. Using this info, you can then time your email campaign more effectively. For example, if you see that leads become customers after a week, you and your sales team will follow up on an email with a phone call after about seven days.
You have invested in the technology, now it’s time to use it. By staying on top of the various CRM updates as much as possible, letting it do the data entry work, and learning how to take the information it is collecting, you will be closing more deals in no time.