Nashville: Jumpstart Foundry’s Marcus Whitney Named CTO Of The Year By Nashville Technology Council

Marcus Whitney, Jumpstart Foundry, Nashville startups,accelerator,Moontoast, Boston startup,startup,startups,startup news

(photo: marcuswhitney.com)

Marcus Whitney is a renaissance man of sorts when it comes to entrepreneurism and startups in Nashville and Boston Massachusetts. Some of his credentials include being an advisor and curriculum lead at Nashville’s Jumpstart Foundry accelerator where he traditionally fires up the troops on day one. He is also an advisor to several Nashville area startups, co-founder of Southernalpha.com and an overall leader in Nashville’s startup community.

It’s actually for his day job though, as the CTO of social marketing, commerce and analytics startup Moontoast that has earned him the title of CTO Of The Year by the Nashville Technology Council.

Moontoast was founded in 2008 as a social knowledge base provider that eventually led to the social marketing and analytics suite that they employ today to companies big and small including some on the Fortune 500. Their stable of top-shelf clients include branding power house Proctor & Gamble, Ford, Kirkland’s, and Universal.  Even Nashville country powerhouse record label Big Machine records uses Moontoast, you may have heard of their superstar Taylor Swift.

Whitney has grown to become an expert in the world of social and email engagement. Prior to starting Moontoast in 2008 he spent the previous four years of his career as Director of Technology and Partner at Emma. Emma is an email marketing firm that uses creative, out of the box approaches, to again engage their over 10,000 customers.

Whitney’s energetic personality and real life experiences have led him to be engaging in person as well. In different discussions with Whitney we’ve talked about how he and his team at Jumpstart Foundry are able to pull the real entrepreneur and founder out of a startup. Some startups come into the three month accelerator program with a great idea and a horrible pitch. Whitney is able to pull the real message out which has actually led to follow on funding for several program startups.

Whitney’s latest startup is Southernalpha.com a regional tech blog focused on high growth potential startups and technology in the southeast. They’re centralizing out of Nashville at the moment with plans to rapidly expand across the south east in the same way that Silicon Prairie news covers the Silicon Prairie.

Whitney was honored at the annual Nasvhille Technology Council Awards on October 23.

Linkage:

Moontoast is here

Jumpstart Foundry is here

SouthernAlpha is here

Everywhere else is here

Boston Startup: BRIGHTdriver Has Mobile Games Even The Driver Can Play

BRIGHTdriver,Boston startup,startup,startup interview, Dog Patch Labs,app,iosDo you get bored in the car? Sure you do,everybody does. Now in a lot of states, it’s illegal to do anything on your smartphone that requires you to actually hold the phone. Playing Angry Birds at a stop light is a little too risky, you don’t want to get a ticket, or cause an accident.

Well there’s got to be a way to play games in the car without actually holding the phone. A Boston startup incubating at Dog Patch Labs, called BRIGHTdriver has the answer, audio games.

BRIGHTdrivers unique and fun games are audio based and don’t require you to actually hold the phone to play. BRIGHTdrivers audio games are as safe as talking hands free on your mobile phone or yelling out the answers to the dj’s trivia question on the radio.

Currently BRIGHTdriver offers three titles. Volley, is their pub style trivia game. Careoke is BRIGHTdriver’s sing-a-long Karaoke game and Best Mile is a game that challenges you to drive your best (and safest) mile. They have plans to introduce more games as the platform gets off the ground.

BRIGHTdriver’s platform is set up to allow you to play by yourself or against others on the BRIGHTdriver network.

The BRIGHTdriver team has taken to Kickstarter to help fund their official launch. You can donate to their Kickstarter campaign here and get cool perks like early access to this exciting new platform

We got a chance to talk with BRIGHTdriver founder Matt Albrecht about his unique new spin on mobile gaming. Check out the interview below.

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Boston 500 Startups Startup: Privy To Make Online Advertising Easier And Transparent

Privy,Boston startup,500 startups,startup,startups,startup interview, founder interviewBy now every new business owner knows that they need to have some kind of internet presence. Many also know that they need to advertise online. After business owners decide they need to advertise online, where to go and what to do often becomes a headache.

Google’s AdWords product is typically one of the easiest points of entry into online advertising. If you live in a small or medium sized market AdWords can work perfectly for you. However, when you get into larger cities, signing up and using AdWords can be a shot in the dark.

AdWords algorithm based advertising can be confusing to someone with very little online experience. Naturally, the more money you put into a platform like AdWords the better your conversions will be. Or at least that’s what many advertisers think.

When a company with a new online presence sprinkles in social media and other possible revenue streams, the overall plan can become a disorganized mess. It doesn’t take long to lose track of where your ad dollars are going, and how different efforts are paying off.

Boston startup Privy is creating a much easier online advertising platform to use and understand. Privy’s founder Ben Jabbawy is hoping to add a layer of transparency to online advertising that hasn’t existed before.  Jabbawy wants to make it easy for local businesses to buy online advertising and know exactly how many customers they get for every dollar they spend.

Sounds easy enough right?

Dave McClure liked the concept enough to bring Privy out to Mountain View California for the current session of 500 Startups. We got a chance to talk to Jabbawy about Privy, his hometown of Boston and what makes advertising work.  Check out the interview below.

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Boston Startup: Nyopoly, Negotiate Your Price On The Hottest Styles

While most online shopping sites would die at the thought of having one singular customer, a new Boston startup called Nyopoly prides itself on making customers feel that way. Nyopoly is a new online shopping site that pairs consumers who like high fashion, chic, luxury items with retailers. From there the customer negotiates one on one with the seller for the best possible price.  Nyopoly’s co-founder Joe Shartzer tells us that it’s this one one one negotiating that led to the name Nyopoly.

Shartzer tells us that Nyopoly’s process is easy and natural because it occurs between a single buyer and seller.

Nyopoly brings their members curated, trendy must have accessories, jewelry, watches, handbags and a more. Their site is going through a major remodel which will reopen on November 5th. They’ll be adding women’s fashion to their totally redesigned site.

We got a chance to talk with Shartzer, who is the company’s marketing guru. Check out the interview below.

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Boston TechStars Startup: Saverr Offers Coupons From Receipts, You Know The Things You Actually Buy

The intuitiveness of the algorithms used to deliver Google adsense and Amazon suggestions can seem eerily close to home, but even as good as they are they still sometimes miss grasping what you are really looking for and what you really want to buy.  Proximity based coupon apps are great but unless they are generic in nature it’s hard to say what you’re going to buy.

That’s why Boston startup, and Techstars alum, Saverr offers the best couponing proposition to the coupon user. Saverr gives you coupons based on what you actually buy based on what you actually bought using your receipt.

You know those machines that set next to the register tape at Target and the grocery store? You know the ones that spit out the coupons at the end of your visit? Well Saverr is giving you that machine, inside your phone. Pretty bad ass huh?

Saverr uses your actual receipt, the entire receipt, to give you coupons on the items that you just bought. Most likely you are going to buy them again right?

Saverr,Boston Startup,Israeli startup,Techstars,Techstars Startup,startup,startups,startup interviewThe idea came about when the Israeli team was trying to create a shopping discovery app of sorts. What they quickly found wasn’t that the world needed another discovery app, but the world needed a money saving app. Their proprietary receipt scanning technology is the back bone of their app.

The best part for the consumer is since Saverr is working on the manufacturer coupon side of the world, you can get coupons based on receipts from all types of stores. You’re not relegated to the store that you’re currently shopping in.

We got a chance to talk to the Saverr team which relocated to Boston for Techstars and is staying around for a while. Check out the interview below:

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$1.1 Million Awarded To 18 Startups In MassChallenge Awards

MassChallenge, the largest accelerator program in the world, celebrated their awards dinner for their most recent session in Boston Tuesday night. The dignitaries, entrepreneurs, celebrities and investors that filled the Boston Convention and Exhibit Center were there to see the best of the best of startup innovation coming out of the program that’s gone on to produce hundreds of millions in follow on funding and exits.

The 18 startups that received cash awards were narrowed down from a field of over 1200 applicants and then a pool of 26 finalists.

The four startups that won the diamond award of $100,000 each were:

Global Research & Innovation Technology

LiquiGlide

Rally Point

Strong Arm Technologies.

12 gold winners took home $50,000 cash prizes each and they were:

Bounce Imaging

Coach Up

Guided Surgery Solutions

Lab Automate Technologies

Ministry Of Supply

Nordic Technology Group

BuysideFX

Dynamo Micropower

Integral Research

Lovin Spoonfuls

NBA Math Hoops

Recovers.org

Ten startups were selected to stay on with free office space until next years class arrives in May.

In addition to those prizes directly from MassChallenge and it’s supporters, there were several community awards given out as well. Lovin Spoonfuls and NBA Math Hoops were the recipients of the $30,000 John W. Henry foundation prize for social impact.

Global Research Innovation won an additional $15,000 Perkin’s School For The Blind Assistive Technology Prize. PlenOptika won $10,000 as part of the same prize.

Rainbank and Bounce Imaging were recipients of a $15,000 prize from VenCorps for the greatest potential to positively impact New York City.

125 of the startups selected from the original 1237 applicants were part of the four month accelerator program. A round of judging narrowed those 125 startups down to the 26 that were competing Tuesday evening.

Linkage:

Source: Boston Herald

Check out MassChallenge Here

More startup news here

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Cuban Backed Boston Startup Apptopia Heating Up, Sells First $25,000 App

Apptopia,Boston Startup,Startup,Startups,startup news,Back in march we reported on Boston area startup Apptopia.  They’re making a name for themselves as a second hand market for app developers. They essentially do what Flippa does for websites, except for mobile apps.

Mobile app developers may find that they’ve built an app that’s picked up a bit of traction, but they’re ready to move onto something else. Rather than abandon the original app idea or it’s user base, an app developer can turn to Apptopia and sell the app and the accompanying intellectual property to someone else.

Many mobile app developers are incredibly good at coding and design but they may fall short in the marketing or sales department. For some developers the thrill in itself is the development process. Apptopia is the perfect place for those developers who may not necessarily have the skill set or drive to push their app to an actual business model. In some cases Apptopia may actually save some really great apps and get them out to market, in the hands of a more business savvy owner.

Apptopia is also a great place for multi title app publishers to increase their portfolio size.

Apps can sell on Apptopia, with the business plan, intellectual property and user base in tact, from anywhere to a few hundred dollars, upwards to tens of thousands of dollars.

Such is the case with an app that modeled itself after humor site 9GAG. The Android based app, which in some opinions was better than the official iOS 9GAG app, (and had more downloads than the official app) recently sold on Apptopia for $25,000.00.

On the sale of the 9GAG app, Apptopia founder and CEO Jonathan Kay told nibletz.com

“The 9GAG app that sold for $25k on Apptopia boasts stats that include over 855,000 downloads & 37,000 ratings.  This is great to see as this app (built by an independant developer) is far out performing 9GAG’s offical iPhone app (which has less than 10% of the stats).  9GAG plans to enter the Android Market “later this year,” but i would be quite shocked if they built something from scratch versus acquiring the best available option (and customizing it to fit their brand/API).  In my opinion this is what makes the acquisiton so interesting – there is a massive opportunity to then flip this back to 9GAG when they are ready.  Just remember it’s about the users, not the technology.”

That’s definitely not chump change, especially for developers that may not have as much skin in the game.

To date Apptopia has facilitated the same of 83 different apps from the original developer to a new buyer. Sure with the hundreds of thousands of apps available today 83 doesn’t sound like very many, however Apptopia has been growing exponentially since their launch earlier this year.

Why does this work?

“Probably 80% of people who want to get involved in mobile either don’t know how to code an app or don’t know an app developer,” Kay said. “So there’s this massive demand, but kind of a little bit of a barrier to entry.”

The model alone has attracted an investment from Dallas Maverick’s owner, entrepreneur and investor Mark Cuban.  The secondary app market will naturally continue to grow. As the word spreads about Apptopia people will start utilizing the service as a go to spot for app developers to sell their apps outright.

Kay also pointed out that there are some developers out there who are developing directly for Apptopia.

Linkage:

Check out Apptopia here

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Boston Startup: SlideShark Solves The iPad/PowerPoint Problem

Although we love our Apple products around here, sometimes getting Apple to play nice with others requires a little work around. In this case we’re talking about the fact that PowerPoint slide shows never show up right on an iPad. This problem had thousands and thousands of startup founders in a frenzy trying to find the best way to get their pitch decks onto their iPads.

Sure a KeyNote presentation will play well on an iPad, after all it’s an Apple product, but what about those 30 million presentations created daily using Power Point (according to Microsoft)?

Power Point can be a vital business tool and with more and more people taking to Power Point out of the board room, it can be frustrating trying to get your slides to fit and play right on your iPad. Well worry no more, as Boston Startup Slideshark has you covered.

Slideshark is available for all iOS devices. They recently launched their iPhone version and according to the company, it plays well with iPhone 5 too.  Slideshark covers three main Power Points (you see what we did there).  Of course it’s a viewer that allows slides to be seen with fonts, graphics and charts in tact. Secondly, SlideShark allows users to share, track and manage their presentations in the cloud. And now, with the iOS version available, you can show your pitch deck during your elevator pitch, on the elevator, on your iPhone.

We got a chance to talk with the folks at SlideShark, check out the interview below:

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MassChallenge Reveals Final 26 Startups Of 2012

MassChallenge,Accelerator,startup,startups,startup contest,Boston startupsMassChallenge, the world’s largest global startup accelerator competition announced the final 26 startups that will compete before the judges. The 26 startups will pick between 10 and 20 startups who will be announced at MassChallenge’s high profile awards ceremony event on October 23.

This year’s MassChallenge competition opened up on March 1st and attracted 1,237 applications from 35 countries and 26 U.S. states. From there 125 startups were chosen to participate in MassChallenge’s 3 month accelerator program. The accelerator program offered the startups free office space, access to resources and one of the best mentor networks in the world.

All 26 startup teams will have one minute each to pitch their startup to over 1200 attendees at the awards ceremony. The stakes are high, with over $10,000,000 in prizes with no strings attached. There will be over $1,000,000 in grants awarded and $9,000,000 worth of in-kind benefits.

Unlike many other accelerators, the entire MassChallenge program is non-equity based, meaning that participating companies, and companies that receive monetary awards, give up no equity.

Here are the 26 startups:

Akrivis Technologies

Black Island Wind Turbines

Bounce Imaging

BuysideFX

Capital Market Exchange (CMX)

Cellanyx Diagnostics

CoachUp

Dynamo Micropower

Global Research Innovation & Technology (GRIT)

Guided Surgery Solutions

HelmetHub Corporation

iAgree

IntegralReach

Lab Automate Technologies Inc

LiquiGlide

Lovin’ Spoonfuls Inc

Ministry of Supply Inc.

NBA Math Hoops

Neumitra

Nordic Technology Group (NTG)

OnDeckBiotech

RallyPoint

Recovers.org

Strong Arm Technologies, Inc.

Ubiqi Health

WindGap Medical Inc.

MassChallenge features top notch judges from the Boston tech community and from around the world. This years judges are:

Colin Angle

Co-Founder, CEO and Chairman of the Board, iRobot

Sam Bastia

Global Strategy Executive, Verizon Communications

Josh Boger

Founder and former CEO/Chair, Vertex Pharmaceuticals

Desh Deshpande

Serial entrepreneur and mentor, Chair A123 Systems

Paul English

Founder & CTO, Kayak.com

Corinne Grousbeck

Brand Strategist & Advisor at Gemvara

Wyc Grousbeck

CEO, governor, and co-owner of the Boston Celtics

Jamie Kiggen

President, Riverside Company

Jit Saxena

Founder and Former CEO, Netezza

Niraj Shah

CEO and Co-Founder, Wayfair (formerly CSN Stores)

Amy Stursberg

Executive Director, Blackstone Charitable Foundation

Mike Wilens

Special Advisor, Senior Fidelity Management

“Over 400 entrepreneurs from across the globe came together in the Boston Innovation District to address some of the world’s most challenging problems together with the tremendous resources in the Boston startup community,” said MassChallenge Chief Mentorship Officer Karl Büttner. “MassChallenge 2012 represents another great example of the growth, energy and excitement that can only be produced through collaboration. It is truly inspiring to work closely with the hundreds of MassChallenge mentors and judges who volunteer their time, effort and advice to help the 125 MassChallenge startups grow.”

Linkage:

Find out more about MassChallenge here

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Boston Startup: Toursphere Lets You View MOBA’s Bad Art Anywhere

Museum of Bad Art, MOBA, Toursphere, Boston startup,startup,startups,startup newsBack in June we brought you the story about Boston startup Toursphere, the virtual tour guide app. This startup lets tour go-ers take waking tours at their own leisure, and at their own pace by putting the tour on a mobile app.

Toursphere’s CEO and Founder Rob Pyles began with setting up tours of Boston using influential Boston locals and celebrities to actually narrate the tours. Dicky Barrett, the front man for the popular Ska band the Mighty Mighty Bosstones is one of the featured tour voices in the Boston tours.

Toursphere also has a way that other municipalities and museums can utilize the TourSphere platform and create their own tours easily. That system has already been implemented in Chicago, Miami, New Orleans and Washington DC as well as other major cities.

Now, instead of just providing a tour for people that have come to a destination, TourSphere has teamed up with the Museum of Bad Art in Boston to bring a virtual tour of the world’s worst art, out of Boston, virtually across the world by way of mobile app.  The museum, which has an enormous following, will now be able to let those loyal fans iew the museum from the palm of their own hand. Built on the mobile DIY app platform TourSphere, the Museum of Bad Art’s app gives art enthusiasts everywhere a glimpse into one of the city’s quirkiest attractions from anywhere in the world.

“One of the best things about TourSphere are the unique, out-of-the-way museums and tourist sites that often build apps on our platform,” says TourSphere CEO Robert Pyles. “Our platform enables some smaller and lesser-known museums to create state-of-the-art mobile tour apps that are entertaining and informative and help to engage a wider audience than they otherwise would be able to reach. We give fans in other states and countries a way to check out artwork from all over the world with narration, history and other features you’d normally get on a live tour.”

The Museum of Bad Art (MOBA) has three brick and mortar galleries in the Boston area as well as an online gallery. Its app provides short and humorous narrations of each of the pieces of art. MOBA’s TourSphere app provides a glimpse into the world of bad art to its tens of thousands of fans worldwide, many of whom are unable to visit the galleries in person.“We’ve always made use of technology,” says MOBA’s Permanent Acting Interim Executive Director, Louise Reilly Sacco. “TourSphere’s app for MOBA provides a richer experience for visitors to our galleries as well as access from anywhere in the world.”

Toursphere and MOBA will launch the app on October 17th.

Linkage

Fans can get the virtual tour app here

Find out more about Toursphere and MOBA here

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Boston Startup: BlockAvenue Officially The New Kid On The Block

We got a sneak peak at a great freshly launched Boston starutp in August, BlockAvenue. This unique startup has been described as a yelp for neighborhoods, and to some extent it is, but it actually offers a whole lot more.

While BlockAvenue is a bit of a discovery, and recommendation startup, it’s also a big data startup wrapped up in a really sexy frame. To that end, BlockAvenue, in it’s current form, touches over 50 million data points of neighborhood information. BlockAvenue helps you discover, and research neighborhoods any way you want.

Picture this, you’re thinking about moving to a new neighborhood. You want to find out about crime, schools,restaurants, transits and sex offenders. These are the typical things people research online before moving somewhere. Before BlockAvenue that would be five different websites and of course if you didn’t go to the right site you may be out of luck with outdated data and searching even more.  BlockAvenue lays it all out for you.

“Until now, location-based information, has not been aggregated in an easy and useful way for people to understand and consume,” said BlockAvenue Founder Anthony Longo. “By providing an intuitive platform powered by both geo-data and social conversation, we can help people understand what the makeup is or where the trend is heading at virtually any location throughout the U.S.”

BlockAvenue lays everything out for you across a map. It aggregates a ton of data to give you a “block score” this block score is an A-F grade based on some of the information about like crime, sex offenders, schools, transit and crowdsourced reviews. As you can see from checking out DuPont Circle, a trendy neighborhood in Washington DC, there are already a few user reviews in the neighborhood.

The hope is that more people will join in the conversation to add to the data sets provided by BlockAvenue.  As more and more people add their block reviews the platform will grow exponentially. This is another case where most of these resources have already been online but never aggregated in such an easy to use way.

BlockAvenue was built in DogPatch Labs at the Microsoft building in Boston Massachusetts.

Linkage:

Check out our interview with BlockAvenue here

Check out BlockAvenue for yourself here

Are you a startup everywhere else, we hope to see you here

Boston Startup: UberSense Raises $1.1M Seed Round From Google Ventures & More

This week seems to be a good week for fundraising outside of the valley. Tuesday we brought you the story about Philadelphia startup Perceptual Networks and the A-List seed round they recently closed. Today the news comes to us by way of Boston and TechStars Boston 2012 graduate, UbserSense.

UbserSense is a sports app thats designed for athletes and coaches at any level to help the athlete with coaching and training. This can be achieved at anytime and anywhere using UberSense’s signature feature, a mobile video collaboration platform that makes it easy to tape, train, and coach.

Aside from participating in the TechStars Boston 2012 program, UberSense saw a huge uptick when it was discovered that the USA Gymnastics and USA Volleyball teams used UberSense to train for the 2012 Olympic Games.

Using an iPhone or iPad with the Ubersense app, coaches or athletes can video-tape and analyze their technique, compare themselves with pros, track their progress; coaches and peers can provide feedback not only in-person, but remotely.The Ubersense app’s main feature and most powerful asset is its innovative video-based feedback experience, called Uberview. An Uberview can contain a coach’s audio feedback, instructive drawings, alterations to video playback, and even comparisons; all are easily captured into an Uberview video that they can easily be shared with an athlete, parent, or peer in-person or remotely.

While UberSense is a sports coaching app, you can read between the lines and see how the UberView technology could be used for anything from coaching and training soccer techniques, basketball, swimming, track and field, even ballet dancing, and public speaking. The ability to not only train and coach from afar but to do it mobile makes the startup even more attractive.

.“Video feedback is an important tool in skill development”, says Jamie Morrison, Assistant Coach of the USA women’s national volleyball team. “It has allowed us to connect how an athlete feels they are performing a skill with what it actually looks like as well as what it should look like. Through ease of use and a low cost, Ubersense puts that valuable tool into the hands of all coaches, parents and athletes.”

“Ubersense helps you raise your game”, says Krishna Ramchandran, co-founder and CEO of Ubersense. “Our investors have contributed to building some of the most successful consumer companies and we are thrilled to have them on our team as we build out the product and company.”

UberSense has raised $1.1 million dollars from Google Ventures, Atlas Ventures, Boston Seed Capital and an undisclosed group of angel investors.

Linkage:

Check out Ubersense here

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Xoogler Spotlight Interview With Boston Startup Price Intelligently

Although it may not seem like it, pricing products and services is one of the hardest things that a business owner has to do. They of course need to make money and make a profit but at the same time, it’s a scary thought to most that a bad price could leave product sitting on the shelves for an indefinite amount of time. There is a huge problem with the way prices are calculated these days, and that just shouldn’t be in the 21st century.

Former Boston based Googler (Xoogler) Patrick Campbell has set out to find a way to more accurately and more effectively price products.  As he tells us in the interview below, until now business owners have relied on weak data, archaic practices and even “gut feelings” when it comes to pricing. Price Intelligently’s technology is built on a scientifically proven methodology that leverages existing and potential customers to determine a products price.

How important is pricing? Campbell tells us that a 1% improvement on price correlates to an average increase of profits of 12.5%.

Check out our interview with Campbell below:

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Boston Startup: Energy Harvesters Is Putting Recharging Power In Your Feet INTERVIEW

A startup based in Boston and Rochester is tackling the personal energy harvesting market with gusto. This new way of generating energy for the purpose of recharging your personal electronics has taken many forms. With Energy Harvesters the form is the “Walking Charger”.

The Walking Charger allows the user to charge their mobile electronics anytime and anywhere just by walking.

Energy Harvesters is building their charging products into OEM branded footwear and to insoles for shoes that allow the energy from walking to be converted into real power for dead phones. As they tell us in the interview below their technology is also able to power things like foot warmers and GPS locators without the need for traditional batteries.

A while back we brought you the story of some South Carolina engineers who were working on a way to charge your cell phone via your t-shirt. While that technology is still some time away, we could see the ability to charge your phone through your shoes in the next year or so.

Check out this interesting Boston Green (but possibly not so clean since it’s shoes) startup below.

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