The benefits of blogging for business have been well proven, however it’s still something a lot of smaller and medium sized businesses have not harnessed the power of. If you haven’t set up a business blog then you’re missing out, here are just a few of the reasons you need one for your startup.
It Makes You Look Trustworthy and Reliable
One of the hardest things for newer businesses is competing with more established businesses. As a rule, people prefer to shop with companies they have used before or are well known, as they trust that they will get the product or service they have paid for. Due to things like scams and counterfeit goods, people can be way about shopping with newer companies. However, having a well written blog can help with this. Customers will be able to see that you know what you’re talking about, and are an expert in your field. They will be able to see the effort put into every post, and will know that a scam company wouldn’t go to this kind of effort. If you sell clothes for example, you could blog about trends, styling tips, catwalk shows and much more. It’s another way to connect with your readers and shows them that you’re trustworthy, knowledgeable and not just a scam website!
It Builds a Readership/ Fans
Write engaging content that offers something to the reader, whether that be knowledge, humor or anything else and they will keep coming back for more. Over time you can build a readership, a tribe of loyal fans. Having fans of your company is always useful, these are the people that will recommend others via word of mouth which is something that’s difficult to do in marketing. Build up genuine followers and they’re more likely to recommend you to others, as well as stay up to date on what’s going on in your company. Chances are you’ve already browsed IT companies and might have outsourced to ensure your business has the right support. For blogging, consider outsourcing again by hiring freelance writers online.
It’s Free Promotion
When you have a business blog, you can write about whatever you like. This means that if you have a particular brand, offer or product that you’re trying to push, you can work it into a blog post. It doesn’t have to look promotional since anything too ad- like might be seen as spammy. But going back to the fashion example, if you have a new range of dresses out you could write styling tips for one of them and show how you would dress it for different occasions. Include a link to the product and if the post is engaging it might well grab the attention of keen shoppers and lead to them clicking through and purchasing. Blog posts are also very share- friendly, and are more likely to be shared across social media than simple links to your site or products. Go for appealing, click worthy titles that will pique people’s interest.