The Internet, it seems like we just can’t enough of it. So much so that we carry instant access to it around in our pockets each and every day. Capitalizing on this is, of course, essential to the success of your startup you and to do this, you need to create fantastic content that will grab the attention of the consumer and put your brand and product in the forefront of their mind. To find out how to do this read on.
Advice is good for brand awareness
One of the best content strategies that you can use to get your startup noticed is proving advice, tips, and information to those that fit your customer demographic.
Why? Well, the reason is that it allows you to reach them without having to advertise directly to them. Something that can easily put people off. Instead, by offering them something of use you can create in them a positive opinion of your company, as they are receiving something helpful from you, without having had to make a purchase first.
To do this, you may choose you may choose to offer instructional videos, webinar, forums, or even blog posts. Just make sure to do your research to check which format would most appeal to your demographic.
If Content is king, then the analytic is queen, and anyone trying to get there startup noticed online would do well to remember this. In fact, they are like two halves of the same thing, with statistics and metrics informing and allowing improvement of content so it can be made more effective.
Of course, not everyone loves or can even make sense of statistics, so it’s always a good idea to use some Solid SEO Tools as part of your content strategy. Then at least you have some chance of drawing out the meaning from your analytics and putting it to good use.
Funding and marketing go hand in hand
What if I told you that you could fund your company while marketing it, and get your first production wave paid for all in one go? Sound like a dream doesn’t it but with crowdfunding sites like Indiegogo and Kickstarter, it is actually a reality.
Funding sites combine the customer role with that of company sponsor. They offer the opportunity for normal folk to back ideas that they like, usually for exclusive early access to the product or special bonus features or items linked to how much money they put up.
Yes, your campaign will need a few additional marketing materials such as websites, professional photos, a video and a logo to be used in addition to your post on a funding site. However, remember that you will gain backers directly from the sites itself, and like anything that is to do with social media and sharing, once your proposal gains a little momentum it has the potential to go viral and come to the notice of many other potential customers ( and backers in this case) too.