Are Daily Deal Sites a Good Idea for Your Business

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Daily deal sites are gaining more and more traction with savvy customers looking for the most bang for their buck. With millions of consumers using sites like Groupon and Living Social, many businesses are taking the plunge into the deal-a-day world. While there are many advantages to this marketing tactic, a poorly planned discount can have adverse effects on your business. Take a look at the inherent benefits and disadvantages using a daily deal site can have for your business and determine whether or not this strategy works for your individual aims.  

The Benefits

If used correctly, partnering with a daily deal site could mean huge profits for your company, as the advantages can be manipulated to further a company’s inventory movement, customer base, and demographic utilization.

Inventory Movement

If you have slow-moving items or unutilized services, offering them at a discounted price on daily deal sites can see a surge in profits. If your aim is to move product in this way, offer your product on daily deal sites only occasionally for specific reasons. This is especially true for a low-cost or fixed cost expenditure business, as you’ll gain income without putting out more money.

Expanded Customer Base

Groupon enables companies to expand their customer base and direct traffic to their business websites. Take Shari’s Berries, for example. This fruit and dessert company offers their product on Groupon with savings of up to 50 percent—an enticing bargain. About 80 percent of the daily deal clientele are first-time customers, meaning the company will see a higher amount of traffic on berries.com as these new consumers seek to cash in their deal purchases.

Different Demographics

By and large, the daily deal demographics include younger, smarter purchasers. Sixty-eight percent of Groupon users are between the ages of 18 and 34, largely female, and almost 80 percent have a bachelor’s degree. Understanding the faces and wants behind the Groupon interface (and other similar daily deal sites) means better chances of capturing your target audience. If you are seeking to get your product and company name into the hands and minds of younger consumers, then a daily deal site could be the answer.

Bolstering Email Campaigns

Sites like these can help your company bolster email campaign efforts. CanvasPop was able to further their specified business aims through Groupon sales. The photo-to-canvas conversion company chose to capitalize on email captures during their time spent on the deal site. In order to redeem the voucher, customers were required to input their email, an ingenious way to quickly grab consumer information. These recorded email addresses could later be used for designated email campaigns to further encourage customer retention.

The Drawbacks

Choosing to offer your product on a daily deal site isn’t without its risks. Using a website like Groupon or Living Social can have negative consequences on your business aims.

Brand Reputation

If you do choose to offer your product at a discount on one of these sites, you’ll need to be sparing with your promotional efforts and the frequency at which you offer these lowered prices. Price promotions can inadvertently hurt your brand name and identity by associating your products and services with cheap offerings. It can also make these customers price sensitive, leaving them less inclined to pay full price for your other products.

Not Necessarily Profitable

Depending on the site you use, you’ll see a portion of your profits disappear. Groupon keeps 50 percent of the earnings from each deal, meaning you will have to gross margins in excess of 50 percent to make the promotion lucrative.

Low Conversion Rates

Groupon isn’t known for its conversion rates, and many customers that try your product might not be so inclined to return, whether because it was a one-time item purchase they don’t need again, or based on the fact that they refuse to buy your product full price without a coupon. Only an estimated 19 percent of voucher redeemers become repeat visitors.

Devaluing Existing Loyalty

If you are a small business and have built your business upon a foundation of personal relationships with loyal customers, then a Groupon could do you a disservice. When offering a discounted rate to new consumers, you’re devaluing the loyalty that has made you successful in the past.

What To Look For In Your Startup’s First Office Space

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For a young startup, moving from your bedroom to a small office space is a big step. It’s exciting and nerve-wracking at the same time. It’s the start of a huge journey, and it gives you the capacity for huge growth. You can bring in new employees, and expand the business. You can collaborate, and run daily meetings to further the company. At the same time, however, you’ll significantly increase your overheads and outgoings. You need to make the right decisions, and stick to a budget. Here are some top tips for making the right choice.

Choosing the type of office space

First of all, make a decision about the type of office space you need. In some cases, you could just purchase a virtual office space. That gives you a registered business address, and a professional impression. Another option is renting meeting rooms on a regular basis. This is perfect for meeting clients, investors, and other team members. The professional choice is a full office space for rent. Remember, you can choose from open plan or closed offices. What would suit your business?

Location

The location of your office space is essential for your company. Firstly, your employees will appreciate an office that is central, and easily accessible by public transport. The quicker their commute, the better their productivity and happiness. Secondly, it’s important when considering your competition and meeting clients. You’ll notice that most similar businesses operate from the same area of town. Why not consider a move to a whole new town? Try a city where startups are thriving! You need an office that is easily accessible, and close to your competitors.

Facilities

Ideally, you’ll want to pick an office that is kitted out with modern facilities and amenities. That makes the general upkeep and maintenance easier. You can also move straight in, and set up shop. Look for an office space with existing phone lines and internet connections. Find an office with built in kitchen and bathroom facilities. It may cost a little extra, but it will save you a lot of money on renovating, and installing the necessary facilities.

Room to grow

Renting your first business space is a huge step. You’re probably not thinking about expanding again, but you should be. If things continue as planned, you’ll bring in more money, and – consequently – more staff. Try to give yourself an extra quarter space to grow into. That will satisfy your business as you grow and expand. The last thing you want to do is constrict yourself further.

Cost

Of course, we couldn’t end this article without discussing the cost of your rental space. Upgrading to a larger space will immediately increase your overheads and outgoings. Consider how much your business can afford to outlay every month. More importantly, are the long-term foundations in place to cover the office lease? This isn’t a decision to make lightly, so spend some time with the accounts. Make sure the money is there, and create an extra pot of emergency funds.

Follow this advice, and you’ll move into the perfect office space for your startup company. Best of luck, and let us know how it goes.

The Basics Of Starting An Online Store

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Have you ever thought about opening an online store? Since you have stumbled across this article, the answer is probably yes. And, you’re in luck, we’re here to show you how. The best part? It’s easier than you think!

Setting up an online store sounds daunting and complicated. In truth, setting up a store is fairly straightforward. As you’ll see in the following paragraphs, the mechanisms of building a simple shop are easy. The hard part is finding those customers, and turning it into a thriving business. Before that, let’s start with the foundations.

Choose a product

To set up an online store, you need a great product to sell. If you’re reading this, you probably already have an idea in mind. Before we get started, you’ll want to do some research around this product. Who is the target audience? Is there a gap in the market for this product? Now, there are two main options when it comes to products. The first is to make and produce the item yourself. This works for craft stores and other creative outlets. Or will you buy the products from a wholesaler, and sell them on?

Connecting with wholesalers

Most stores go the wholesaler route. In other words, you’ll buy the stock with the view of selling it at a profit. Connecting with wholesalers sounds daunting, and you’ll need a strong business plan in your hand. Make a list of wholesalers that dispatch the products you have in mind. Pick up the phone, and set up meetings with them all. Now, your job is convincing them to sell their products to you. As we said, a great business plan and a professional manner will be your best asset here.

Build a website

Without a website, you can’t sell anything! Of course, you can set up a marketplace shop on the likes of Etsy, Amazon or eBay. However, if you’re looking for a professional, long-term business, you need your own space. There are plenty of options for you here. One potential service is ‘Shopify’. They help you build a website designed around the shopping experience. If you’re more comfortable with WordPress, you can use their platform too. Make the design unique, but powerful.

Logistics and delivery

The last part of the foundations are your logistics and delivery system. After all, you’ve got to get your products to your customers in a professional way. In the early days, you can box up the packages yourself, and ship them one-by-one. But, as you grow larger, you’ll need a better solution. Start to think about your transportation logistics, and choosing a reliable carrier network. You’re looking for cost-effective, trustworthy, and efficient delivery here.

Finding your first customers

Before we go, we’ll leave you with a final note about finding your first customers. Without them, your online store will fail at the first hurdle! Start to build a brand presence across social media. Consider using advertising to get your products in front of the right audience. Use active marketing techniques to grow your business from the ground up.

We’d love to hear from any successful store owners. Let us know your story in the comments!

EP 32: Tim Ozgener Fomer CEO Of CAO Cigars On Customer Experience

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Tim Ozgener explains the importance of customer experience, how he transitioned from an actor and comic to CEO of CAO Cigars, led the company to exit, and now is giving back to the world of modern art as a philanthropist.

Expert Advice For New Business Owners In 2016

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You’ve probably clicked this article because you’ve recently started a new business. But, you’re feeling a bit overwhelmed and need some helpful advice. Luckily for you, I’ve got some great tips for to help new business owners this year:

Technology Is Key

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It’s 2016, and that means we’re in the middle of the digital era. For the past few years, there’s been an increased emphasis on technology in business. Most big companies are using tech to gain an advantage over their rivals. How do their rivals respond? By trying to use more tech solutions and get ahead. As a result, it means that businesses lacking in technology will fall by the wayside. This is not good news for small business owners. Small businesses are typically more conventional businesses. They don’t use flashy stuff; they’re traditional. Well, times are changing in the small business world. You must use technology if you want your business to climb to the top.

How can a business use tech? There are so many different answers to this question so I’ll pick a few of my favourites. Firstly, you can use cloud technology to store all your private data. It makes your business more secure, and the cloud can improve efficiency. Secondly, you should make good use of mobile technology. Develop an app for your business and set the bar high for your competitors. A small business with an app is something special. People will think that you’re a lot bigger than what you are. Mobile apps are used by many huge organizations; they’re a great thing to utilize.

You Must Have A Business Website

My next point links in with the first point I made about technology. However, it deserves to be separate because it’s so important. The bottom line is; your company needs to have a website. I can’t stress enough how essential this is for the success of your business. A website will bring so many benefits to your organization. The most obvious of which is that it gives you a web presence. So much of the world is online nowadays, you can’t afford not to have an online presence. There are loads of people out there that may be interested in your business; you just don’t know it yet. The easiest way for them to find out about you is to go online. Without a website, these potential customers won’t find you.

As well as possibly gaining new customers, a website has other uses. It can be a way for your business to start earning more money too. When you create a website, you can leave space to place adverts. Find an advertising service online and you can fill that space with ads. You’ll get paid for each advert you have on your website. It may not seem like much, but every little helps. Similarly, you could sell things via your site. If your business is in the retail industry, it makes sense if your website functions as an online store. That way, people can go online and buy your products without having to leave home. It means people from all over the world can start spending money on your online store.

Employees Are Crucial To Your Success

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Although it’s your business and you’ve come up with the idea and set everything up, your employees are important too. They are the people that will help determine whether or not your business is as successful as you want it to be. Good employees will lead to a more productive and profitable business. Whereas ones that don’t perform to a high standard will have the opposite effect.

It should be your mission to ensure that all your employees are motivated and fully productive. This means you have to put in a lot of effort and care for them. Make sure you look out for the healthy & well-being of your staff. This can have a huge effect on their work performance, which will affect your business. A primary concern of yours should be stress. Ensure you aren’t piling too much work on your staff, and they’re stressing out. Stress can lead to all sorts of things that disrupt your business. It makes sense to think about some critical stress management services for your company. Doing this will give your staff some much-needed assistance to help them deal with stress. If you can keep your workers happy, motivated, and healthy, you’ll have a successful business.

Always Be Aware Of The Competition

Competition is something that all businesses have to deal with. There will never be a company that stands on its own and has 100% share of the market. No, that’s not how the business world works. Even if you’ve got a unique business idea, you’ll end up with some competition. You could be the first person to open a particular type of business; it won’t matter. Soon, people will realize it’s a good idea and start copying it in one way or another. You’re going to end up with lots of competition whether you like it or not. I find that a lot of new business owners aren’t aware how important competition is in the business realm. Or, they’re perhaps a bit overwhelmed by it. Which is natural, it’s normal to be a bit worried when your business is trying to compete with other, well established, ones.

But, the important thing is always to be aware of your rivals. Never let them out of your sight. Think of the famous saying, keep your friends close and your enemies closer. Make sure you know what your competitors are doing. Don’t let them surprise you with some revolutionary idea that puts you out of business. You may find you learn a thing or two as well. You can see what they’re doing well and start doing it too. And, you’ll see what they’re doing wrong and know not to do it. Whatever happens, always keep a close eye on them.

There are many things that new business owners have to pay attention to. I’ve listed some of the key things above. If you take this advice on board, you’ll find it far easier to run a business.

EP31: Angel Investor Manny Fernandez On Raising Capital & Entrepreneurship

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San Francisco angel investor of the year Manny Fernandez explains new things happening in the world of equity crowdfunding, why he founded Dreamfunded, and even offers to help startup founders with resources they need to raise capital!

Listen to the podcast then checkout DreamFunded.Com to learn more about new ways to raise capital!

EP13: Equity Crowdfunding Discussion; Pitches From Thimble & Jessica Martindale

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In this action packed episode, San Francisco angel investor Manny Fernandez talks equity crowdfunding & the JOBS Act, then Oscar Pedroso pitches Thimble, and amazing new way to learn about robotics, software and hardware! Next we have amazing artist Jessica Martindale pitch her new album!

Listen to the show then check out these amazing campaigns!

5 Cities Where Start Ups Are Thriving

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Start ups aren’t just thriving in New York and San Francisco.  There’s other lesser talked about cities where businesses are doing great.  In these cities you’ll find:

  • Great transport links.
  • Plenty of local customers and suppliers.
  • Thriving technology hubs.
  • And a lot of skilled employees.

So let’s talk through some of these now.   You may even find you completely change your mind about where to start your business!

Salt Lake City

With a population of just over a million, low unemployment, and a very good percentage of graduates, Salt Lake City is thriving.  Particularly for tech businesses.

The average home price is quite reasonable too, and the average income is slightly above the national average.

One important aspect of this city is there’s a lot of investors in the area. In fact, over a billion dollars in venture capital was invested into businesses, in 2014 alone.

Baltimore

Baltimore has a population of just under three million.  And with a high average income, and a surprisingly low average home price, consider Baltimore for your next business.

In fact, the area has quietly become a bit of a hub for education businesses.  Or more precisely – for education technology businesses.  Also known as “Ed-Tech”.

Nashville, Tennessee

There’s a population of one and half million and a low average home price here.  So why not consider Nashville for your next business?

Okay, traditionally the city is famous for its musical roots.  And that influence continues to this day.  The city has in fact become somewhat of a phenomenon in the media industry.  Visit the area and you may be surprised to see a new media or creative business launching each day!

And in Nashville, and all the other cities listed, office space can be found inexpensively, if you look.  Consider shared or temporary offices like Level Office to get a great working environment quickly.

Sacramento, California

This city has a population of just over two million, a reasonably high home price, and an average household income.  Unemployment however is surprisingly high (compared to some cities listed here) at 6%.

First of all, it’s worth noting that this area is very much farming focused.  It used to be jokingly known as Cow Town for decades (for obvious reasons).  And that focus on agriculture remains.

In particular (even with California’s recent drought) there is a focus on growing almonds.  They require a huge amount of water to grow, but they generate a very high revenue per acre compared to many other crops.

So food and agriculture businesses are a natural fit here.  But that said, there’s also some high tech start ups growing in the area.  Especially technology startups focused on the agricultural market.

Los Angeles

The City of Angels isn’t just about Hollywood (even though every waiter is of course an undiscovered star).  With a huge population of 13 million, and a high proportion of graduates, this city has many other thriving industries.

One in particular is apparel.  And surprisingly, when it comes to fashion, LA is even beating New York.  One reason for this is when compared to the Big Apple, businesses can rent more space for far less money.

In fact, more than a third of US apparel and textile jobs are in LA.  Plus, it even has its own fashion district with factories and wholesalers galore.

3 Eureka! Moments Every Entrepreneur Has

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In a world with stiff competition and evaporating attention spans, raising brand awareness is harder than ever. It’s no longer possible to simply be in the right place at the right time. Now, it’s imperative that you have the right marketing behind you if you’re going to make any kind of splash in the cutthroat world of business.

It can be pretty difficult, though, especially for startups, to find the clout or resources to forge a successful strategy. A small team and an even smaller budget are huge roadblocks to avoid in finding startup success. How can you raise any kind of interest in your brand when you don’t have the capacity of your competitors? That’s where a smart marketing plan comes in, but it isn’t always that simple.

No degree of planning or education can prepare you from the very real problems that will arise during your startup journey. You won’t have any textbooks to reference. You won’t have a tutor that holds all the answers. You’re on your own. It’s time to sink or swim. What’s it going to be?

The truth is that the world of small business is all about trial and error. You’re going to get things wrong. There are going to be setbacks. The sooner you can wrap your head around this the better. It’s not a slight on you, nor your business. It’s a simple consequence of the world we now live in.

If you’ve yet to begin marketing your startup, you don’t know the perils that lie ahead. You’re probably filled with a buoyant enthusiasm and a boundless resolve. I’m a little envious of those traits. But prepare to have that resolve tested. Before your small business finds the traction or momentum it needs to scale new heights, there will be several ‘Eureka!’ moments. The sooner you have them, the easier it will be to get back on track. Here’s what you should expect.

Market Your Product, Not Your Brand

This is a critical error of judgment that many new businesses make. The idea is that you need eyes on your business and not the services that your business offers. That’s not the case. What good is having an audience when you’ve got no stage show? That’s going to create some hostility and resentment; things that your brand may not bounce back from. Before you even think about selling yourself, make sure you’re backed up by an equally reliable product. Only then can you start to think about reaching out to marketing agencies like LosAngelesSEO.org. The last thing you want is major traffic before you are ready. 

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Perspective Isn’t 20/20

When you’re first starting out, chances are all your energy will be spent focusing on the things that will greatly benefit your business. Somewhere along the way, you’ll realize that you’ve taken the wrong approach. Starting a small business is all about minimums. Minimum expectations. Minimum standards. Minimum reach. You figure that, as long as you exceed the minimum expectations, you’re standing in good stead, right?

Nope. Putting all that focus on the minimum is taking customer value away from your business. You may be desperately clinging to the idea that you need to achieve certain targets for sustainability. But that’s losing sight of your real goal; what is my value to the customer. It isn’t the other way around. It’s not even a two-way street. What your business gets from the customer is irrelevant. It’s about what the customer gets from your business. The sooner you learn that, the sooner you’ll make smarter decisions for long-term success.

You Can Peak Too Soon

It’s the dream of every entrepreneur to experience rapid growth at the earliest opportunity. It makes sense, right? The sooner you’re expanding, the more money you’re going to be making. Everyone’s a winner. Well, not quite. There is such a thing as premature growth. Let’s say your company finds wild success in its infancy. Great. But what then? All of a sudden, there’s increased expectation and pressure. None of which you’re particularly well equipped to deal with.

In the world of business, you’ve got to pay your dues. Scraping by for survival is the only thing that’s going to prepare you for the perils of expansion. Trust me on this. If you can guide your small business through the uncertain terrain early on you’ll have the experience to navigate the world of big business. Don’t get ideas above your station. Enjoy the learning curve. It won’t last long, but you need to make the most of it.

Simple Mistakes That Could Ruin Your Startup Ambitions

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Starting a new company is one of the best ways to secure your income for the future. You just need to identify the right concept and act fast. However, there are many common mistakes made by people in your position. For that reason, you need to perform a lot of research along the way. The information on this page should help to make sure you don’t do anything too stupid. We spoke to some of the country’s leading entrepreneurs when writing this post to ensure the advice is accurate and up to date. So long as you don’t make any of the simple mistakes listed below, you should be on the right track.

At the end of the day, people start businesses to make money. So, it doesn’t make sense for you to navigate blindly through the landscape. There are many other companies out there trying to steal the lion’s share of the market. That means you need to work hard to come out on top.

Failing to create a business plan

Your business plan is the most important part of your operation. It’s critical you know how your company will make a profit before starting out. The plan you create needs to include information about the level of funding you require. It also needs to outline a clear growth strategy that should be attractive to investors. You have a couple of options when it comes to getting your new business plan sorted. You could handle the process yourself using free templates or outsource the task. Sometimes people find that paying an expert to create their business plan is the best choice. It guarantees you will get a perfect document to show to investors.

It should be clear how much cash you need after creating your business plan. However, many new companies fail to get the level of investment they require. For that reason, you should always pitch for slightly more money than you need. So long as you plan covers all aspects of your operation, investors should fall over themselves to offer funding. Just make sure you take a look at any possible threats to your business and how much it would cost to solve them. Keeping some extra cash in your accounts is vital because you never know when something unexpected might happen.

Employing the wrong team

There is no getting away from the fact that you will need employees to push your business forward. Even so, lots of new company owners still manage to employ the wrong people. Don’t make the mistake of advertising jobs on government websites because you will get too many applicants. You need to promote your vacancies one specialist job boards designed for your industry. That way, it should be easy to reach the right people and encourage them to apply. The main issue you face is that workers have many rights these days. That means you can’t simply sack someone without good reason. Considering that, you need to spend a lot of time interviewing candidates to ensure you get it right.

Ignoring legal advice

All company bosses will have to seek legal advice at some point. That is especially the case when it comes to employing team members. Employment law is a complicated subject, and so you always need guidance. It is vital that all employees have legal contracts that would stand up in a court of law. Indeed, you would be breaking the law if you didn’t provide them with the right paperwork. Just search online for a lawyer in your local area with suitable experience. Book an appointment to see them and explain your situation. It should become clear very quickly if you have made an appropriate selection. Once you find a decent legal representation, you need to build a relationship and let them know about your business. That way, you can always get the best advice when you need it most.

Using bad marketing strategies

There are certain tasks every business owner should outsource during the startup stage of their company. Marketing is one such task. You need to make sure thousands of people encounter your brand every single day. That is the best way to expand your operation and secure higher sales levels. Selecting the right marketing strategies for a startup company involves a lot of hard work. There simply isn’t enough time in the day for you to do that while running the business. Thankfully, there are thousands of marketing companies you could contact for help. Letting the professionals work their magic should mean you get much better results. When all’s said and done, it’s in their interests to keep you happy because you will continue to spend money.

Becoming a tyrant

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You don’t need us to tell you that some bosses can become impossible. Your workers need to have a certain level of respect for you if you want them to go the extra mile. They’ll never feel that way if you don’t offer the same respect to them. Employees are not your slaves, and they only have to fulfil their contracts. Make sure you never push anyone too hard, and always try to remain friendly. Becoming a tyrant will mean the best workers start to look for alternative means of employment. The last thing you need is for experienced team members to leave your crew at the most critical moment. Make sure your workers always know how much you value their contribution.

Any business owner who makes the mistakes listed on this page is headed for disaster. We just hope that reading about them today will help you to avoid walking down that path. You are guaranteed to make lots of dodgy decisions while you’re still learning. However, you can limit the impact they have on your operation by listening to the experts. We hope your business manages to succeed and make millions in the next few years. Whatever you do to make a profit, you now have the right information to secure your operation for the future.

EP30: Laura Roeder Talks Bootstrapping Edgar

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In this episode Laura Roeder talks about how she successfully bootstrapped her new social media management startup Edgar, and shares her story of becoming an entrepreneur at 22. We also discuss the importance of team building, managing remote teams, and how sometimes it’s smarter to not raise capital and go for it!

EP12: Live Pitches From Ario Living & Bomboard

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On the radio show this week we have live pitches from Ario Living and Bomboard. First we hear from Brian Hoskins about how their new invention enables you to use light to sync your body clock, improve healthy living, and even help your sleep schedule. Next we hear from John West, CEO of Bomboard, all about their new water craft that can literally be taken apart and put in your trunk! He also shares his personal background and tips about how to be a successful entrepreneur. As a veteran, he is also giving a portion of all proceeds to Wounded Warriors as a way to give back to our soldiers!

Check out the videos below then go to their campaign pages to learn more.