Startup Ideas: Mobile Coffee Business

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If you’re thinking of starting a business in 2016, congratulations! It’s finally time to break out of the dull routine, and work for yourself. Become your own boss, and start doing something you love. We quite often get asked for ideas and inspiration for new startups. So, we thought we’d take a look at some ideas in more detail. Today, we’re looking at the ins and outs of starting a mobile coffee business. You may already be familiar with the concept. You’d take a mobile van to most of the major offices and workplaces in the city. After all, everyone loves the a mid-morning coffee break!

Startup costs – If you love the smell of coffee, and that warming feeling, it’s a great startup idea. Plus, this is an easier option than opening up a coffee store. Best of all, it’s cheaper too. Most startups are looking to keep costs low, so this is perfect. You will, of course, need the van to get started. Plus, there are costs for installing coffee making facilities in the back. If this seems to expensive, you can always buy into an existing franchise, and they’ll provide you with the vehicle.

Licensing – A coffee van business often requires a license from the council or local authority. There’s a simple reason for this. You are technically involved in street trading, which requires permission from the authorities. Seek advice from your local council, and find out the rules for any boroughs you wish to work in. This should all be straightforward, and relatively cheap to organise too.

Finding customers – There is no shortage of people looking for coffee, that’s for sure! Everyone loves their regular cup of joe in the morning. However, everyone also has their existing loyalties and favourites. We all have our daily habits and routines. It’s up to you to convince people to break them, and start making you their daily routine! How exactly will you do this? You either need to be more convenient, cheaper or better quality than their regular option. Try offering a discount during your first few months.

Upkeep and maintenance – You’re relying on your van for your business. If there are any small problems, it could put you out of action for days or even weeks. That means a big loss of money. Both your van and the coffee making equipment is vulnerable, so make sure you check it regularly. Stock up on spare parts from La Marzocco, and take the van for regular servicing at the auto shop.

Coffee making skill – All other points aside, the core of your business is the quality of coffee. People will pay good money for a creamy, velvet cappuccino. They’ll pay good money for a rich, flavoursome coffee bean. The bar is set very high when it comes to premium coffee! Consider taking barista training, and hone your skills until they are perfect.

We all love our morning cup of joe, and it’s even better if it comes straight to us! A coffee shop on wheels is a lucrative new venture, but have you got what it takes? Let us know what you think!

Top Ways You Can Promote Your Restaurant Startup

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If you’re looking for a great startup idea, then might I suggest opening a restaurant? Restaurants are highly profitable if you can get customers through your doors. Which is why I’ve come up with three tips to help you promote your restaurant startup:

Create A Website

Every business needs a website, and it’s vital for a restaurant. Seriously, if you only pay attention to one thing on this list, it has to be this! You must create a website for your restaurant. Get it done professionally so it looks nice and proper. Why is a website important? Because it’s a way for people to view your restaurant online. They can look at the menus, see pictures of the food. It can entice them to come down and eat there. Plus, you can have an online booking system so they can book a table right there and then!

As I briefly mentioned, you need your site to look professional. No one will go to a restaurant that doesn’t have a well-designed site. Either find a web designer to do it for you, or use a professional website creation tool.

Focus On The Interior

A big selling point of any restaurant is the interior. People want to be sat in a nice place when they go out for a meal. No one wants to pay to eat in a restaurant with an ugly interior that looks half complete. Get your restaurant looking amazing on the inside, and you’ll have a line of people waiting on the outside. Have a look on debretton.com.au if you want to see some classy restaurant interior designs.

Now, you may be thinking that the interior will only have an effect on people inside your restaurant. But, it can be the thing that drags people in. Good interior design will grab people’s attention when they walk past your restaurant. It will catch their eye, and they’ll think oh that place looks nice, I should check it out sometime. Secondly, you could take pictures of the interior and post them on your website/social media pages. This will get more and more people into your restaurant as they’ll like what they see.

Use Social Media

Yep, you guessed it, you have to use social media to promote your restaurant business. It’s such a great way of marketing your startup and getting new customers. Social media is an easy way to engage with your target market. For a restaurant, this will usually be people that live relatively close by. You can chat with them and make sure they all know about your restaurant.

My top tip is to make good use of Instagram. Create an account so you can post pictures of food and drinks. People always get tempted when they see a good food picture. Something as simple as an Instagram post can be all it takes to get a new customer.

And there you have it, there are three ways you can promote your restaurant startup. Hopefully, this has been helpful, and you’re now feeling more confident about your new business venture! If you’re interested in other startup ideas, then have a look at the post here.

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