Leore Avidar has built a new social network/e-commerce hybrid platform immersed with fashion. As he tells us in the interview below, he started HangTrend, an Ann Arbor startup, when he couldn’t easily find a pair of driving moccasins. He had searched all of the usual sites to buy a pair online, but to no avail. Along the way he also realized that there wasn’t an easy way to interact with friends who may be shopping at the same time either.
Now a lot of shopping and e-commerce sites allow the user to share an item they like but no shopping site allows you to share a possible purchase online in real time to get feedback on a purchase. Just think about how often this scenario plays out in a brick and mortar world. You go to the mall with your buddies or girl friends and say do you like these shoes? Will this look good on me? Is this too much to pay? All of these questions could easily be asked online on a platform which allowed easy sharing, easy re-call and social feedback.
That’s exactly the concept behind HangTrend works. As more and more people take to the web for shopping on multiple screens, HangTrend is a natural evolution of the e-commerce space. Now only that but HangTrend has access to millions of products by tens of thousands of designers and of course you can ultimately buy the latest fashions, direct.
We got a chance to talk to Avidar in the interview below:












