Vancouver Startup Wantering: Google For Fashion?

Wantering, Big Data, Vancouver startup, startup interview

You’d be surprised how many data points there are when it comes to shopping online. When you take into consideration data across the web and then across the social web we’re talking about hundreds of millions of data points. While the normal shopper can’t analyze or look at all of those data points, sometimes shopping for clothes online can easily result in 30 or 40 open browser windows. This can get ugly, confusing, and slow your computer down.

A Vancouver startup called Wantering is hoping to help solve your fashion faux pas, by analyzing over 100 million data points for you in what they call the “WantRank” algorithm.

Whether you’re shopping by deal, brand, category, color, print, fabric, or any other category, wantering can help narrow down your search and point you to the best deal. Then, the web platform can take you to a destination to purchase.

The team behind Wantering all came from the online retail world and they’ve spent years combing through and analyzing data.

We got a chance to talk to Wantering Evangelist, Kathleen Ong. Check out the interview below.

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What does your company do?

Ever try to shop online when you’re not quite sure exactly what you’re looking for? We’ve been there. Wantering helps shoppers find clothes they’ll love through our fashion search engine. Save yourself the wasted time and frustration of opening up multiple browser tabs, wondering if something is on sale or in stock, and trying to shop from tiny thumbnails.

You can shop for clothes by brand, category, materials, prints, and color across a curated list of boutiques, flash sales sites and major retailers all in one place. And if you’re curious about why something is at the top of a search result, it’s because of our WantRank algorithm. WantRank tracks and analyzes over 100 million data points across the social web and ranks products based on what’s getting the most social-love.

Who are the founders, and what are their backgrounds

The Wantering team are no strangers to online shopping. Wantering’s CEO is Matt Friesen, a technology industry veteran. Matt was previously the founder and CEO of Thirdi Software, a custom software development shop specialized in building eCommerce stores and web applications. Matt started Wantering in 2011 after Thirdi Software was acquired by Invoke Media (the creators of Hootsuite). Nick Cairns is Wantering’s head of UX and was previously the Director of User Interface & Design at Move Inc (the parent company of Realtor.com). Jesse Sherlock is Wantering’s CTO, and has experience building highly scalable systems for Reinvent (one of the largest domain owners in the world) and the BC Lottery Corp. Nicholas Molnar is the head of product, and was previously a web strategist at Thirdi Software. Nicholas sits on the board of directors of F Cancer and has been a speaker at numerous technology-focused events including TedxVancouver.

Where are you based?

Wantering is based in Vancouver and New York City.

What’s the startup scene like where you are based?

Vancouver is known as Silicon Valley North. There is a great startup scene here with a growing community of startups, investors and accelerator programs such as GrowLab, which Wantering went through in 2012.

In New York, we’re based out of General Assembly. Wantering was selected as one of six startups to be part of the Canadian Technology Accelerator (CTA) New York program this fall. We’re looking forward to meeting people and getting to know the New York tech community on a more intimate level.

We get the best of both worlds; participating in Vancouver’s growing tech scene is such a rewarding experience and travelling to New York, where the industry is much more mature, has been eye-opening.

What problem do you solve?

We’re solving some of the most basic problems in online shopping. Where do I look for a new pair of shoes? What’s on sale from my favorite designer? Where can I get a blue cocktail dress for this wedding I’m going to?

Wantering gives shoppers a beautiful platform to discover and buy clothing by pulling together the best e-commerce stores all in one place. Gigantic images, detailed descriptions, trending products, and up-to-date stock and sale information make shopping less time consuming and more fulfilling.

Why now?

We believe searching for clothes online has lost its way. The results you see in leading product search engines are typically paid posts by retailers. One look at Google Shopping and you’ll find a big notice in the corner explaining exactly that! Not to mention, they don’t understand my style taste, and they completely disregard current trends in fashion.

Can you name two new features in product search since the ’90s? Shopzilla launched in 1996, Yahoo Shopping in ’97, MySimon in ’98, and Nextag in ’99. They’ve barely changed since, and are somehow still billion dollar businesses.

We think this is an area ripe for disruption. On Wantering.com we put the best products first by using 100 million data points from the social web, and we aren’t going to sell our users out. There is tons of room for innovation in this space, and we’re excited to be building something really cool to help people shop online better.

What are some of the milestones your startup has already reached?

There’s been quite a few big milestones for us in the last 18 months. Releasing our search engine in spring 2013 was a one of the biggest moments for us; it’s both rewarding and motivating to see what you’ve been working on for months come to life. There is still more work to be done and we’re looking forward to what’s ahead.

What are your next milestones?

We have some cool product features in the works over the next while, so we’re excited to get those out!

Where can people find out more? 

Shop for clothes you’ll love on www.wantering.com

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19 Year Old Entrepreneur Poised To Take On Big Data With His St.Louis Startup

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St. Louis startup Evtron, and it’s pair of founders still too young to drink alcohol, are looking to take on stage server hardware space.

The story of Evtron co-founders Andrew Mayhall and Kyle Goeken, will be one for the entrepreneurial history books, if their innovative startup takes off. To kick off their story though, they went on a road trip.

Mayhall and Goeken had received the almost golden ticket. Their startup was selected to pitch at the recent DEMO conference at the Santa Clara convention center in Silicon Valley. We say “almost golden ticket” because they weren’t quite lucky enough to get one of the highly coveted “scholarship” spots, but nonetheless the opportunity to pitch that crowd is one you can’t pass up.

Now most bootstrapped startups have a hard enough time coming up with the $8,000 to just get on the stage at DEMO, (that’s why conferences like everywhereelse.co charge much less). Combine that with the fact that Mayhall is only 19 and Goeken is just 20 and that’s a lot of lawns to mow and burgers to flip.

Regardless of the hardwork the duo had to put in to raise the $8,000 the story of their road trip hardly ends there. The St. Louis Post Dispatch reports that to save money they elected to drive from St.Louis to Silicon Valley. Surely that’s no big deal for two young adults but the Post Dispatch continues on to report that the folks at DEMO mistakenly double charged the teams debit card, rendering them completely broke in route.

Goeken was able to save the day because he luckily had a Shell gas card. So with a card for fuel and all the beef jerkey and other great gas station food they could buy, the two would finally make it to the conference.

Mayhall is one of those prodigal entrepreneurs. He began tinkering with computers when he was 8 or 9. He dropped out of high school to attend college early and then dropped out of college to work on his own ideas.

One of those ideas is Evtron. Mayhall synced up with now Evtron’s Chief Technology Officer, Brady O’Brien to revolutionize the server industry. Evtron has found a way to stack server hard drives vertically instead of horizontally. They also found a way to use the base as a “heat sink”. When coupled together the Evtron server uses 45% less electricity, generates 38% less heat and takes up 66% less space. When considering huge data centers the size of say Google’s (that were revealed to the public earlier this week) you’re talking about savings in the tens of millions.

While we are constantly covering the St. Louis startup scene , St. Louis isn’t known for being a hardware town.

Brian Matthews a local St. Louis tech entrepreneur who’s been advising Evtron, agreed that St. Louis isn’t a hardware town.

“If it’s really going to scale up and mass-produce data servers, Evtron will need two things that are hard to find here: money and an experienced management team” Matthews told the Post Dispatch.

As St. Louis’ startup community continues to grow, hopefully Evtron will be able to find a fit, and a way to stay in the city. Mayhall said that is one of his goals.

Linkage:

Check out Evtron the next generation storage platform here.

Here are more startup stories from St. Louis

Source: St. Louis Post Dispatch

We hope to see you here

Alabama Startup: Arch Data Intelligence Introduces Arch Patent

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A very promising startup in Huntsville Alabama has released a professional version of their patent product called Arch Patent. Arch Patent is a product catered to startup founders, inventors, lawyers and corporate R & D departments.

According to founders Tony Rainoldi and Jason Martin, who are both graduates of UA Huntsville, say that their product simplifies patent research.

Most investors, lawyers, and founders are relying on free search tools and even Google to do vital research on intellectual property and patents, that could, down the road, lead to a ton of legal problems. The Arch Patent product has fees associated with it, but it’s much more affordable than hiring a patent research firm.

“We found that people were relying on free search tools offered by Google and other, but were frustrated that they didn’t do enough. They had lots of ideas about what functionality they needed to save time and money. We set out to build the best patent search tool available,” Martin said to AL.com

Arch Patent has other advantages too. One of those is the ability to search patents dating back to 1920. Other patent searches only go back to 1976. Arch Patent will eventually grow to be part of what the two co-founders are calling the Arch IP Global Marketplace.

Rainoldi and Martin are using $25,000 in seed money that they recently won in the Alabama LaunchPad Business Plan Competition. There were three UA Huntsville entrants in the competition. Of the three, Arch Data Intelligence was the only one to make it to the pre-seed or proof of concept stage. They then advanced to the next field where they took part in sharing a $100,000 seed money prize.

Linkage:

Find out more about Arch Data Intelligence here

Source: AL.com

Nibletz is the voice of Startups “Everywhere Else”

We Check Out NY Startup Knodes Social Context API At TechCrunch Disrupt

Ron Williams, the co-founder of SnapGoods and Knodes, caught our eye on the second day of TechCrunch Disrupt NY 2012. Knodes is a social data driven context API. You’ve probably heard the term SaaS before (Software as a service), Knodes is a BadasS startup (Big Data As A Service) according to Williams.

Now we’re accustomed to getting pitches. We receive hundred of pitches a week via email, Twitter, Facebook, Google plus and in person. We know what to look for and how to cut through the pitch clutter that most entrepreneurs have to use to get noticed and talk the talk. We’re 100% guilty of doing the same thing. However, Williams is a show me person, so today he showed me an amazing API.

Knodes takes social data form all the major social networks. We’re not just talking profiles, likes or interests, we’re talking about all of that and actual conversation data too, to find the relevant people pertaining to whatever it is you’re looking for.

At Nibletz I’m the Content Director. We decided we didn’t want an Editor in Chief and content directing, procuring and writing is what I do among a million other things. There are a few Content Directors out there but that’s the title on my personal Twitter profile.  For the demonstration of Knodes Williams typed Content Director in the box and I was the second result listed.


I thought, wouldn’t it be great for startups to be able to use the Knodes tool. If they wanted to make a pitch for coverage they could simply check the word Editor, and of course it served up hundreds of editors, and notably, the ones that were closest to us first.

Williams sees Knodes as a very valuable tool and service for developers, publishers and many more. The foundation for it is solid and it’s very fast. Williams says it was born out of a need to better search things in his other successful startup SnapGoods. SnapGoods was one of the first peer to peer rental sites in the space. Many are copying his model.

Coincidently Williams shared with me the crazy story about how they came up with SnapGoods too. Since it’s not in the video I’ll tell you.

Williams had started dating his now fiancé, back in 2009. He wanted to impress her by taking her out for a motorcycle ride. The problem was he didn’t own a motorcycle, and you can’t rent them anywhere. Sure you can rent a Vespa but if you’ve met Williams a Vespa really isn’t his style. He wanted a hog.

So on a whim, Williams took to Craigslist and was able to rent a motorcycle from a complete stranger for $250. After he did that he decided more people good do things like that. It’s more experience driven than needs. As SnapGoods grew, Williams needed to build a better search and that’s where the original idea for Knodes came about.

Enough of that, check out the video below:

Linkage:

Find out more about Knodes here at knod.es (developers especially)

For more of our TechCrunch Disrupt NY 2012 coverage click here

Nibletz is on a sneaker strapped, nationwide, startup road trip, check it out here and support us if you can 

TechCrunch Disrupt: I Shot A 50 Caliber Rifle At A Fax Machine, Thanks To Twake

Twake, a new big data startup, had a great attention grabber at their booth at TechCrunch Disrupt NYC’s Startup Alley. Twake hired a man in a wooded area in a remote location with an arsenal of high-caliber fire arms and a junk pile of computer gear. Old cpus, monitors, fax machines, radios and other electronics were put in the pile for the man with the guns.

Meanwhile back at TechCrunch Disrupt Twake had an iPad app where passerby’s could choose a device they wanted to shoot, and the gun they wanted to shoot with. After they made their selections they would hit a button labeled “fire” which sent a signal back to the man with the guns to go ahead a fire away at the old computer junk.

This was very reminiscent of Tommy Jordan, the laptop shooting dad in North Carolina. Now even though I didn’t get to fire the gun myself, I could feel the thrill and satisfaction of popping a cap in that fax machines ass.  The boys from Office Space would be proud.

So what kind of company goes through this much promotion to attract people to their booth? That would be Twake, a recently launched big data startup.

Twake is a secure, agnostic, scalable recommendation service. In their own words they describe Twake as:

“Twake’s cloud-based service maps anonymous referential data on customers, products and services with behaviors such as view, like, buy, and comment along with the sentiment and significance of each. Our wave propagation and interaction algorithms analyze patterns, recognize highly relevant items that are far removed from the source and synthesize recommendations that resonate”

We would say it’s a predictive recommendation engine. The idea of being able to recommend what a customer may buy next is often the competitive edge companies need, provided the data is right.

Twake’s platform is scalable to most industries. Their unique adaptive recommendation engine can handle e-commerce, app discovery, deep personalization, restaurant suggestions, smart pre-fetching, sentiment analysis, genome research, social discovery, travel planning, business intelligence, and network planning.

Is that too many verticals? Twake is so new that we’ll have to wait and see how it all comes together.  It will be great to see what developers can do using Twakes API’s.

Check out the video here:


 

 

 

Colorado Startups: RockyNet Launches Program For Tech Startups Interested In The Cloud

RockyNet a big data and cloud based technology company in Louisville Colorado has announced a new program that will be useful for Colorado area tech startups. The new program is called RockyNet Thrive is aimed at early stage and emerging technology startups that rely on big amounts of bandwidth and collocated facilities in their business models.

Through the new program, Colorado startups will have access to mentoring on the cloud, consulting on how to leverage the cloud and a host of cloud and big data services for free. RockyNet also plans to continue consulting and supporting the startups as they emerge into profitability.

RockyNet defines startup as any Colorado registered business who has been in business for 3  years or less and has less than 15 employees.

RockyNet’s President Paul Mako said: “RockyNet Thrive is our way of leveraging our cloud and collocation infrastructure to help new businesses grow into the rebounding economy. If these companies are given the chance to thrive, we will all thrive.”

More after the break
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