We Check Out NY Startup Knodes Social Context API At TechCrunch Disrupt

Ron Williams, the co-founder of SnapGoods and Knodes, caught our eye on the second day of TechCrunch Disrupt NY 2012. Knodes is a social data driven context API. You’ve probably heard the term SaaS before (Software as a service), Knodes is a BadasS startup (Big Data As A Service) according to Williams.

Now we’re accustomed to getting pitches. We receive hundred of pitches a week via email, Twitter, Facebook, Google plus and in person. We know what to look for and how to cut through the pitch clutter that most entrepreneurs have to use to get noticed and talk the talk. We’re 100% guilty of doing the same thing. However, Williams is a show me person, so today he showed me an amazing API.

Knodes takes social data form all the major social networks. We’re not just talking profiles, likes or interests, we’re talking about all of that and actual conversation data too, to find the relevant people pertaining to whatever it is you’re looking for.

At Nibletz I’m the Content Director. We decided we didn’t want an Editor in Chief and content directing, procuring and writing is what I do among a million other things. There are a few Content Directors out there but that’s the title on my personal Twitter profile.  For the demonstration of Knodes Williams typed Content Director in the box and I was the second result listed.

I thought, wouldn’t it be great for startups to be able to use the Knodes tool. If they wanted to make a pitch for coverage they could simply check the word Editor, and of course it served up hundreds of editors, and notably, the ones that were closest to us first.

Williams sees Knodes as a very valuable tool and service for developers, publishers and many more. The foundation for it is solid and it’s very fast. Williams says it was born out of a need to better search things in his other successful startup SnapGoods. SnapGoods was one of the first peer to peer rental sites in the space. Many are copying his model.

Coincidently Williams shared with me the crazy story about how they came up with SnapGoods too. Since it’s not in the video I’ll tell you.

Williams had started dating his now fiancé, back in 2009. He wanted to impress her by taking her out for a motorcycle ride. The problem was he didn’t own a motorcycle, and you can’t rent them anywhere. Sure you can rent a Vespa but if you’ve met Williams a Vespa really isn’t his style. He wanted a hog.

So on a whim, Williams took to Craigslist and was able to rent a motorcycle from a complete stranger for $250. After he did that he decided more people good do things like that. It’s more experience driven than needs. As SnapGoods grew, Williams needed to build a better search and that’s where the original idea for Knodes came about.

Enough of that, check out the video below:


Find out more about Knodes here at knod.es (developers especially)

For more of our TechCrunch Disrupt NY 2012 coverage click here

Nibletz is on a sneaker strapped, nationwide, startup road trip, check it out here and support us if you can 


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