Interview With Australian Startup: CheckinLine

by Kyle in Australia, Everywhere Else, International Start Ups, Interviews, Startups
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CheckinLine is a new Australian startup that gives insight into data from checkins for engagement, promotion and insight. It works by virtually camping out for registered fans and gives access to promotions and engagements to those who deserve it most by way of a daily check-in.

The startup based in Melbourne claims that in their own case studies with their platform the average engagement level in 2011 was 69% which is well beyond the average engagement on any other platform. CheckinLine gives a more accurate picture to their clients because one check in equals one opinion. Their end research is more intimate than most, they liken it to having a one on one conversation with a companies most active customers.

CheckinLine seems to be a lot like SCVNGR where the user completes a task upon check-in rather than a blank check in without engagement. An engaged check-in is much more effective than a non-engaged check-in.

The company describes their camping out philosophy like this: “I’ll hold your place for you, but I need you to come back regularly to let me know you’re still interested. If not, I’ll reward more committed users”.

We got a chance to interview CheckinLine below:

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FourSquare Finally Reaches 20 Million, 2 Billion Check Ins And A Million New Sign Ups Per Month

by Kyle in Mobile,
Comments Off on FourSquare Finally Reaches 20 Million, 2 Billion Check Ins And A Million New Sign Ups Per Month 0 Like 1,232

FourSquare, which was the breakout app at South By Southwest in 2009 has just released their latest numbers. According to FourSquare they now have 20 million registered users. Those users have accounted for 2 billion checkins over all and they’re seeing growth of about a million users per month.

In contrast, Instagram, which was just purchased by Facebook for $1 billion dollars last week, has 40 million users and has only been around since October of 2010. Pinterest, which released in private beta in March of 2010 has an estimated 17.8 million registered users as of March 2012, according to comscore.  Google+ reportedly has 61 million active users. So in comparison to the hot up and coming social networks Foursquare is in the rear view mirror.

Today was 4 Square day and the company used a special check in not to thank their users:

In 2010, foursquare fans declared April 16 4sqDay (4/4^2 – nerds after our own heart!). Two years and two billion check-ins later, you’re still why we get out of bed each day. Thanks to all 20 million of you for making us part of your lives. Happy 4sqDay!

More after the break
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