Interview With St. Louis Startup Systematic Revenue, Eons More Efficient Than Constant Contact

by Kyle in Everywhere Else, Interviews, St. Louis
Comments Off on Interview With St. Louis Startup Systematic Revenue, Eons More Efficient Than Constant Contact 0 Like 3,728

Earlier this month we reported that Cultivation Capital had invested $100,00 in Sytematic Revenue.

Systematic Revenue is a great automated system that allows you to keep consistently following up with your contacts, customers and prospects. According to many sources it takes up to 6 follow ups with a contact to make a sale. With Systematic Revenue those followups are automated, but learned and made to feel genuine. This is achieved because Systematic Revenue’s system learns about your contacts.

You start by importing all of your contacts from your major social networks, Outlook, Google contacts or any other relevant data file. From there you can create campaigns with any number of steps you like and any frequency that you like. You can also incorporate Systematic Revenue with your contact form on your company’s website so that when you get a new contact it’s automatically entered into Systematic Revenue’s database and entered right into the campaign.

Systematic Revenue takes the premise of ConstantContact and makes it relevant to the business world by providing some features originally only found in robust CRM systems and applying them to your contact database, making the followups relevant and easier to create sales and revenue.

We got a chance to interview Systematic Revenue below:

Read More…

New York Startup: SinglePlatform Acquired By Constant Contact For $100M

by Kyle in Everywhere Else, Mergers & Acquisitions, New York, Startups
Comments Off on New York Startup: SinglePlatform Acquired By Constant Contact For $100M 0 Like 2,000

Another New York startup has just had a really big exit. This time it was, web and mobile advertising specialists SinglePlatform. As the name implies, SinglePlatform is one centralized robust advertising platform that allows advertisers to update their advertising in one centralized location.

Our friends at tech.li report that SinglePlatform estimates their reach to be 200 million people every month. SinglePlatform allows the management of advertising space both big and small.

“SinglePlatform lets small businesses quickly distribute rich content so that consumers can find it at the very moment they are looking to make a purchase decision,” Constant Contact said in a press release. “The SinglePlatform offering complements the current Constant Contact suite of online engagement marketing tools by helping small businesses reach and engage their next customer even earlier in the customer lifecycle.”

Forbes reports that the deal was structured as $65 million in cash, $5 million in cash and equity for retention purposes, and up to $30 million based on performance over the next two years, for a total of $100 million.

The company expects the deal to contribute $10 million in 2013 and adds that it should be accretive in late 2013 to early 2014.

Linkage:

More on Constant Contact Here

More on SinglePlatform Here

Source: Tech.Li & Forbes

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