Kyle
Another New York startup has just had a really big exit. This time it was, web and mobile advertising specialists SinglePlatform. As the name implies, SinglePlatform is one centralized robust advertising platform that allows advertisers to update their advertising in one centralized location.
Our friends at tech.li report that SinglePlatform estimates their reach to be 200 million people every month. SinglePlatform allows the management of advertising space both big and small.
“SinglePlatform lets small businesses quickly distribute rich content so that consumers can find it at the very moment they are looking to make a purchase decision,” Constant Contact said in a press release. “The SinglePlatform offering complements the current Constant Contact suite of online engagement marketing tools by helping small businesses reach and engage their next customer even earlier in the customer lifecycle.”
Forbes reports that the deal was structured as $65 million in cash, $5 million in cash and equity for retention purposes, and up to $30 million based on performance over the next two years, for a total of $100 million.
The company expects the deal to contribute $10 million in 2013 and adds that it should be accretive in late 2013 to early 2014.
Linkage:
More on Constant Contact Here
More on SinglePlatform Here
Nibletz is on the road again, details and support page here
