Customer Engagement Archives - Serious Startups

It Is Critical To Know The Cost Of Customer Acquisition

We discuss the critical importance for every entrepreneur to understand the cost of customer acquisition and the return per customer. lt is amazing how many established business owners do not know these essential details. We discuss the how, when and why; the G2 crowd rankings of social media management products; Instagram grabs another hundred million dollars from traditional media; Staples and RadioShack to close the newly 1500 stores due to online competition; Apple versus Samsung… The next product could be the decider. But we also discuss how to address an increasingly multicultural business landscape, not only in America but across the world. We also have are extremely popular email segment where we address the issues that concern business no matter where they are in the world. We interview the amazing Robert Stock, the Founder, Co-Chairman and Chief Creative Officer of the Robert Graham Empire has disrupted the way men and women dress for the last couple of decades. We discuss what is important in becoming successful.

Interview With Portland Oregon Startup: Hively, Easy Engagement Feedback Platform

Businesses, retail establishments and restaurants have been using the internet for surveys for the past fifteen years. Lot’s of restaurants still resort to printing a phone number to call or a website to go to to enter a code, do a survey and get some kind of discount. The problem with this method of surveying is, despite the reward, there is still extremely low engagement.

Even customer service surveys at the end of a call to a cell phone carrier or cable provider go unanswered, and that’s after you’ve said yes you’ll answer the quick two minute survey. Most travel related surveys that I get in my personal in box go straight to a spam folder and never get completed. In fact the only time I typically fill out a survey is if the customer experience was bad, and there are a lot of people in the same boat as me.

An Oregon startup called Hively is looking to change that for business. They are hoping their platform will have a better engagement rate for two primary reasons. It takes just nanoseconds to complete and they make it happy and fun. Hively just asks one simple question, please provide feedback and with that simple question customers can quickly hit one smiley face, like the ones above, and that’s it.

On the side of the employee, employees who receive good feedback are awarded points that they can accrue for a prize.

We got the chance to interview Hively’s co-founder Jason Lander, check out the interview below:

Kansas Startup Front Flip Takes Their Virtual Scratch Card Platform National

In Overland Park Kansas, home to Sprint, a new startup called Front Flip has been trying out a new and fun way of engaging customers and increasing loyalty in Kansas, Chicago, Columbia, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Phoenix, Philadelphia, San Antonio, and St. Louis. As we’ve reported with startups like Lokalty and FreebeeCards the loyalty, rewards and engagement space is heating up big time right now. Part of the reason is because local merchants are becoming tired of killing their margins with daily deals sites that only attract a customer one time, and that one time is typically at a loss.

That’s one of the reasons why Front Flip co-founder and CEO Sean Beckner created Front Flip.

“The market is ready for a change. Daily deal programs aren’t building customer engagement or rewarding loyalty — in fact, they have rather the opposite effect,” Beckner said in a release. “Front Flip’s mission is to help businesses engage with their customers in a fun and exciting way both inside and outside the store by increasing understanding and building customer loyalty.”

More after the break
Read More…