We discuss the critical importance for every entrepreneur to understand the cost of customer acquisition and the return per customer. lt is amazing how many established business owners do not know these essential details. We discuss the how, when and why; the G2 crowd rankings of social media management products; Instagram grabs another hundred million dollars from traditional media; Staples and RadioShack to close the newly 1500 stores due to online competition; Apple versus Samsung… The next product could be the decider. But we also discuss how to address an increasingly multicultural business landscape, not only in America but across the world. We also have are extremely popular email segment where we address the issues that concern business no matter where they are in the world. We interview the amazing Robert Stock, the Founder, Co-Chairman and Chief Creative Officer of the Robert Graham Empire has disrupted the way men and women dress for the last couple of decades. We discuss what is important in becoming successful.
By Bob Pritchard
Bob Pritchard has been an international business troubleshooter for 30 years, global business radio show host, author of 5 best selling books, over 1500 speech presentations in 53 countries, winner of the 'International Marketer of the Year' and many other prestigious awards.
Pritchard is described as a genius of vision, a great motivator, communicator, businessman and marketer. As a speaker he is known for his extensive research, dynamic delivery, meticulous preparation, with practical take away value, filling conference rooms across the world.
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