Jen Laska of Jen & Joes Cookie Dough is the power behind the company. The business is already successful with Jen and Joe’s Cookie Dough being stocked in over 150 major retailers across the country, including places like Gelson’s.
Jen wanted some advice on taking the business to the next level. I met her for the first time in the studio, a lovely person and like a true entrepreneur, was very open to some mentoring about her business, her website and to other people’s ideas .
As those of you who listen every week know, I have always had mentors and every entrepreneur should surround themselves with people who can provide advice on a range of issues. It has saved my bacon more often than I can remember. Jen is the perfect guest for this show, she created a product, bootstrapped it to the point where they have widespread distribution, and she has done all this while being fully employed in a day job. That sounds like the Modus Operandi of most of the entrepreneurs I know.
My guest Hana Abaza is the Director of Marketing at Uberflip where she combines a metrics driven approach with an unwavering commitment to creating an exceptional brand experience. Hana has a knack for communicating inspired tech solutions to mainstream audiences and, with over a decade of experience in digital marketing, she gets results.
Hana is also an energetic speaker and contributor to the Huffington Post, Marketing Profs, Content Marketing Institute and other industry publications. Find her on Google+ or follow her on Twitter @HanaAbaza.
We discuss the critical importance for every entrepreneur to understand the cost of customer acquisition and the return per customer. lt is amazing how many established business owners do not know these essential details. We discuss the how, when and why; the G2 crowd rankings of social media management products; Instagram grabs another hundred million dollars from traditional media; Staples and RadioShack to close the newly 1500 stores due to online competition; Apple versus Samsung… The next product could be the decider. But we also discuss how to address an increasingly multicultural business landscape, not only in America but across the world. We also have are extremely popular email segment where we address the issues that concern business no matter where they are in the world. We interview the amazing Robert Stock, the Founder, Co-Chairman and Chief Creative Officer of the Robert Graham Empire has disrupted the way men and women dress for the last couple of decades. We discuss what is important in becoming successful.
95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable. Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why. Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo. The Bob Pritchard Show is broadcast live every Tuesday at 5 PM Pacific Time on the VoiceAmerica Business Channel.
There is no doubt that apart from Germany, Adidas was the star of the 2014 World Cup. How their incredible social media campaign came together, how they extended it to live outdoor projections and to retail stores across the world, a lesson for anyone using social media; 80% of CEOs simply do not trust marketers which explains why they have become an extinct species on company boards. We discuss seven things that marketers can do to gain back respect in the C Suite. There is no doubt that traditional marketing has changed dramatically in this technology environment. We discuss fourteen things that all businesses need to know about marketing communications today in this brand-new world. We also have our extremely popular email segment and an interview with Mike Southon a serially successful entrepreneur, mentor, best-selling business author and a Financial Mail columnist in the Mail on Sunday. Mike is co-author of several best-selling business books, including The Beermat Entrepreneur and Sales on a Beermat.
12 ways to determine if you were born to be an entrepreneur, if you have these traits go for it. If you don’t, you’ll probably save yourself a lot of heartache and financial pain by working for a boss; the wearable market is heating up; Google is banning the promotion of porn; we are being buried in data, but most companies are not using it; a great new idea, pop-up bus routes determined by big data and social media; no big surprise, the world’s CEOs say they simply don’t trust marketers, while 90% of them trust CIOs and CFOs. We also provide a number of tips on how to address the issues that many small businesses face. We also have our extremely popular email segment and a terrific interview with Hana Abaza, who creates inspired tech for companies big and small. Want to know something about using social media, this girl knows it all.
We are in an era of disruption and every day there are new industries where technology and outside the box thinking are game changers. We have been inundated with so called rules about how we should do business. The problem is that most of them are not rules at all, they are simply anchors around our neck, they hold us back and deny us access to success. We discuss a number of companies that have broken the rules, disrupted industries and become enormous successes; We also discuss WPP’s $100 million confidence in Twitter; did you know that the ads in the World Cup are over four times more popular than those of the Super Bowl in terms of time spent? We also discuss the areas of your business that could cause you grief, external threats, internal threats and management threats; great software that helps you monitor how your staff uses their time. We also have our extremely popular email segment and an excellent interview with Simon Jordan who went from a 20s death wish, to setting up his Marketing company and establishing his own highly acclaimed online TV channel sharing marketing tips to a global audience
The race is on with Google planning this week to launch a new health service called Google Fit as a direct challenge to Apple’s HealthKit which was announced last week. Microsoft is reportedly launching a health Smartwatch as an addition to its Health Vault platform; we finally get a glimpse of the new Samsung line of tablets, which are apparently very thin and light but more robust than previous tablets, but with Samsung’s fabulous digital display: Amazon is expected to launch a smartphone which will close the gap between the impulse to buy and the completed act. They have pretty much everything else in place, providing an end to end service that Walmart, eBay, Apple and Google cannot match; the LAPD apparently think that hockey games are as subversive as hostage situations, barricades, and suspect searches. We also provide some tips on words and phrases to use and those never to use. We also have our extremely popular email segment and an excellent interview with indie film producer and serial entrepreneur, now EVP of Fragmob, Michel Bayan.
On average there are 1,500 stories that could appear in your Facebook news feed every time you log on and if you have lots of friends you can receive 15,000 potential stories every time you log on. Facebook’s news feed ranks every story and displays approximately 300 that they believe are the most relevant to you; Tinder, the location-based dating app will let users share Snapchat like photos that will disappear in 24 hours; Do we need the new precision guided firearms app that allows the shooter to take aim and fire from around corners and behind walls when daily gun deaths in the United States are already 10 times higher then the daily death toll in the Vietnam war; The wearable war… Will Google or Apple take the initiative and own this space by making it easier for developers to create apps. We also provide some tips on how to make a great first impression, how to get the relationship off on the right foot, after all, you only get one shot at a first impression. We also discuss words and phrases to use and those never to use. We also have our extremely popular email segment and an excellent interview with Jamie Beckland, VP of Marketing and Customer Success at Janrain.
The new payment technologies will create new winners and losers in the giant credit card industry as Silicon Valley moves into the space. The new technology payment companies straddle the off-line and online worlds. The legacy companies are not gone yet but like the dinosaurs, they will become extinct sooner rather later: Apple’s developer conference starts this week and they really need to pull a rabbit or two out of the hat. What do they need to do?: Attorney. General slams Australia as the worst offender in the world when it comes to piracy: Ballmer buyers Clippers, let’s hope he does better with them than he did with Microsoft: Priscilla Chan and Mark Zuckerberg are to be applauded for their support of Bay area public schools: Uber eyeing driverless cars and Instagram continues to be the rising star. We also provide some tips on how to be a great public speaker, words and phrases to use and those never to use. We also have our extremely popular email segment and an excellent interview with customer Service guru John Tschohl.