Adidas Incredible World Cup Social Media Success… 18 Months In The Making


There is no doubt that apart from Germany, Adidas was the star of the 2014 World Cup. How their incredible social media campaign came together, how they extended it to live outdoor projections and to retail stores across the world, a lesson for anyone using social media; 80% of CEOs simply do not trust marketers which explains why they have become an extinct species on company boards. We discuss seven things that marketers can do to gain back respect in the C Suite. There is no doubt that traditional marketing has changed dramatically in this technology environment. We discuss fourteen things that all businesses need to know about marketing communications today in this brand-new world. We also have our extremely popular email segment and an interview with Mike Southon a serially successful entrepreneur, mentor, best-selling business author and a Financial Mail columnist in the Mail on Sunday. Mike is co-author of several best-selling business books, including The Beermat Entrepreneur and Sales on a Beermat.


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