10 Tools That Simplify Startup Collaboration

Startup Collaboration,collaborating startups,startup tips, guest post, xtrantProducteev for Productive Collaboration

“I highly recommend cross-platform tool Producteev for collaboration. It’s easy to set up, easy to use, and fantastic for team members who are working on many projects at the same time with others. There is space to comment on projects to maximize productive collaboration, and it’s all about getting tasks done.”

Doreen Bloch | CEO / Founder, Poshly Inc.
Try the New Basecamp

“The revamped Basecamp from 37signals has taken collaboration to a new level. It’s completely redesigned and rethought, and I can see the impact on our team already. It’s no Google Wave, but I’ll recommend it to anyone.”

John Meyer | Founder/CEO, Lemon.ly
Facebook Member Pages Work

“Closed Facebook groups are nothing new, but I love how many mastermind communities are shifting into the platform to meet users where they already spend hours each day. In one such group, requests are posted around the clock, and it’s not unusual to see colleagues giving feedback and collaborating across time zones and over weeks and months.”

Trust the Team With Teambox

“We switched over to Teambox as our main project management system a few months ago. I have been pleasantly surprised by the unique functionalities it offers teams. Every week, I post conversations in a “New Idea” project that is then discussed in real time. The platform really allows everyone to piggyback on other ideas in order to come with something truly collaborative.”

Logan Lenz | Founder / President, Endagon
Stick With What Works, Google Docs

“It’s not new but it’s solid. We use Google Docs for everything. In my opinion, it’s the simplest way to have multiple people work on one document and keep things organized.”

Join.me All the Way!

“Check out Join.me. It’s a super simple screen-sharing tool that I’ve been using recently, ever since I realized that Skype screen-sharing is terrible, especially when you’re working with someone on the other side of the country. It takes three minutes to install, and you’ve able to give or take away control from your collaborator. It’s also great for sales presentations.”

Go Zoho for Online Editing

Zoho allows you to collaborate with its online Wiki, edit Word and Excel documents, and have live discussions. Brainstorming through email or any static site is incredibly difficult, as you lose the dynamic interaction of all participants. Sometimes, the energy created from a response is as important as the content of the comment. Zoho allows you to collaborate in real time.”

Aaron Schwartz | Founder and CEO, Modify Watches
Asana Is Online Zen

“I’ve been using Asana a lot recently for collaboration and deadlines, and it’s got a simplicity and ease of use that’s hard to find elsewhere. It’s also free if you’ve got a small team, which helps keep your overhead low.”

Hammer Away on Yammer

Yammer is much more than a company social network. Our Yammer feed has a constant stream of new ideas, articles and more. It’s a safe zone where we encourage employees to think differently without worrying about the minutiae. Yammer has facilitated cross-departmental collaboration and made our company more innovative.”

Work and Play With Skype

“Although it’s been around for a while, I still use Skype on a daily basis for collaboration. It’s great for brainstorming with my team, checking in with clients, and even a little “watercooler” chat — which can be challenging to spark with a completely virtual company.”

Heather Huhman | Founder & President, Come Recommended

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

 

Now read this guest post from Jim Sposto, founder of Xtrant, the collaborative tool we use.

10 Must-Read Startup Tips for Young Brands

startup tips,guest post, Web Smith,YEC
Everyone wants a “startup” these days. Everyone wants to be a “founder” with little more than a concept, an LLC filing, some Web real estate, and a dream. But how do you really get it done? In early stage brand building, traction is king.

You’ve likely seen the HBO Series “How To Make It in America.” It chronicles the story of two co-founders and their group of friends. There is luck, drama, rejection, implied success, real success, good marketing, poor marketing, and more luck. As difficult as they make it look in that wonderful series, they actually make it look easy. In reality, think less partying, more planning, and little dependence on gimmicks and luck. This being said, with the right approach it can be done. There is still room for innovation in textile manufacturing and fashion branding.

Starting a clothing brand can be one of the most worthwhile pursuits in all of startups. There are elements of: manufacturing, design, communication, marketing, probability and statistics, industrial engineering, timing, and the almighty of them all — foresight. There are so many variables that go into a success or failure. Right now (and I repeat, right now), we are somewhat succeeding. That being said, I thought I’d share some helpful hints.

Proof of Concept

Before a single shirt was manufactured, we had our initial concept feedback. “So, let me get this this straight,” the industry executive said. “You are going to manufacture in the States? You are going to use American-sourced fabrics? And you think you’re going to succeed in the textile industry?” Well, yes.

From July 2012 and through the fall, we focused on sales, feedback, construction revision, and regional media. Between Kevin and I, we bore the brunt of these tasks. Validation via earned media was the most difficult day-to-day task.

Through this initial stage, we were purely focused on “proof of concept” in our first test market — Dallas, Texas. The media response was great! And so, we continued. Active, driven, and confident men do want something more from their dress shirts.

Spring for Traction

After starting up in April of 2012 and launching the website in July 2012 (with only one product), we are now finally leaning into the Spring of Traction. Through the summer, fall, and winter of 2012, we were silently working on perfecting our first pieces, ginning up “first adopter” sales, building relationships, establishing brick and mortar presences,  improving our supply chain, not paying ourselves, and paying our taxes. With that behind us, the fun begins. This spring is focused on the push for traction.

After the foundation that we’ve set over the past year, we can begin focusing on the brand’s opportunity and/or visibility to grow within several of our proven early-adopter demographics: professional athletics, military, collegiate, and metropolitan business.

The “How To” of This Blog

What does all of this mean to a young brand? It is a meticulous process that involves quite a bit of sacrifice, help, influence, and yes,  just a little bit of luck. Here are some great tips that few in the industry will share:

  1. Start with a concept that no one else is willing to attempt. Remember, it’s even better when people tell you, “Based on the industry precedent, this likely won’t work.”
  2. The design and manufacturing process is expensive. Allot $20k-$50k for your first product run. You will need to achieve a volume of units manufactured to achieve reasonable margins.
  3. Spend money on your branding and your collateral. I can’t say this enough.
  4. Understand your supply chain and have a manufacturing backup plan when those sources, printers, and cut and sew shops are over capacity.
  5. Spend money on your brand’s website and branding videos.
  6. If you didn’t attend a top fashion design program, find a top designer who did and hire that person. Find a way to get that person on your team.
  7. If there are no other options at the start, plan on pouring all of your personal income into the project for the first year or two.
  8. Keep these elements at the forefront: be first to market, drive sales, gain traction.
  9. Customers aren’t free. Find a natural pipeline that will serve as high-conversion customer acquisition.
  10. Ask for help and be willing to pay for it.

The market is always looking for the next great idea; be willing to sacrifice to see it through. Design really well, depict great logo and lifestyle imagery,  prove your concept in a transparent way, and then focus on gaining traction as you go. When you need the push, find a well-connected and cost-effective way to move your brand forward.

This post originally appeared on the author’s blog.

Web Smith is a Sr. Analyst, Co-Founder, and Sports / Entertainment / Political Marketing Consultant and a student of strategy. Follow him at: http://www.twitter.com/web.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Startup Weekend Madison: Holsinger Keynote Salutes “Dumb” Ideas That Lead to Unexpected Experiences

repost-us-image-5158599

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7 Steps to Raise Startup Money From a Family Member

Jun Loayza,YEC,Guest Post,Startup TipsMy family immigrated from Lima, Peru to the United States before I was born to give me a shot at the American dream.  I owe everything I’ve achieved so far to my parents, which is why it’s my goal to support them financially as they get older.

Somewhat paradoxically, to achieve this goal, I raised $5,000 from my mom to start an online affiliate business for U.S. tourism to Peru, called Professor Peru. The idea, of course, is to generate enough revenue to fund her retirement.

But after raising more than $1 million from angel investors, which required an executive summary, Powerpoint presentation and financial projections, I can attest to the fact that fundraising from family members is equally hard, if not harder. The goals and fears associated a family member associates with investing in your business are a far cry from the goals and fears of a professional investor.

If you’re considering raising money from a family member too, here are a few tips to make the process pain-free — and rewarding for everyone:

  1. Understand their financial philosophy. My mom is very protective of her money and absolutely loves to save — she has never before invested in anything.  She would rather use her money to pay off the mortgage than to take a gamble at a business that might fail. My mom’s philosophy: “Save now; invest never.” Convincing her to invest in me, then, is a challenge to her very view on money.
  2. Build trust by showing examples of success. To overcome my mom’s knee-jerk reaction to investing her money, it was important to show her clear evidence that success is possible with online businesses.  I spoke with her at length about my good friends Cody, Sean, and Chris who have built successful online businesses, as well as my own experience building startups.
  3. Listen closely to investor concerns. My mom was intrigued by the evidence, so it was time to pitch her my idea of an affiliate business for U.S. travelers to Peru. Like any savvy mom, she immediately listed reasons why it might not work!  I listened intently to understand her hesitation points. I didn’t respond right away; instead, I waited a day to talk about my idea again.
  4. Address hesitation points. One of the biggest fears my mom had was that no one in the U.S. was traveling.  The constant barrage on the news about an economic downturn had led her to assume that no one had the excess income to travel, which of course was untrue. To break this fear, I introduced my mom to four close friends of mine that had recently traveled to Peru.  Seeing is believing!
  5. Pitch the bigger vision. While you should certainly consider documenting your agreement in writing, you should also be able to clearly explain the benefits in big-picture terms your family member can appreciate.  I asked my mom when she wanted to retire. I then asked her, “What if you could retire in two years?” Though she was skeptical, the seed was planted, and the possibility of an early retirement made her hopeful. Though I didn’t sign any official documents with my mom, your situation may be different if the dollar amount or risk is higher.
  6. Make your ask. There was nothing formal about my pitch; I took my mom out to dinner to her favorite Japanese restaurant to make my ask. No financial spreadsheets, no Powerpoint presentations — just a mom and her son.  Note: While Excel spreadsheets intimidate my mom, your family members may want to see detailed projections. In either case, if you can show a well-thought-out plan to spend the money and generate revenue, then you’ll be that much close to closing the deal.
  7. Give a clear timeframe.  The pitch itself was a very small portion of dinner, but I did make it clear to her that I needed to know her decision by Friday (giving her two days to make a decision).  I’ve learned through years of pitching that the shorter the timeframe, the likelier your pitch is successful.

The result? On Friday, I called my mom, and she told me she trusted me and that she would invest $5,000. And so far, so good – Professor Peru is going strong, with several new partnerships, and I’ve also started development for How to go to North Korea.

Have you ever raised money from a family member? What steps did you take to ensure that the ask was a success — for you and your investor?

Jun Loayza is the President of Reputation Hacks and the original creator of the Beginner’s Guide to Reputation Management. In his startup experience, Jun has sold 2 internet companies, raised over $1 million in funding, and led social media technology campaigns for Sephora, Whole Foods Market, Levi’s, LG, and Activision.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

5 Things You Need to Know About Interviewing at a Startup

Max Sobol,Guest Post, Startup Tips, YECEverything that I learned in college about interviewing is essentially worthless. After speaking to those that are close to me who will soon be graduating, I decided to jot some pointers down.

Most pertinent to a startup or early-stage environment, the following points stem from hundreds of hours of actual  interviewing experience.  Tech interviews will be more tech-centric and sales interviews will be more dollar-centric, but all interviews with an entrepreneur will require an entrepreneurial approach.

1. The person interviewing you would rather be doing something else. 

Don’t kid yourself.  Very few entrepreneurial hiring managers look forward to spending hours of their day interviewing candidates.  There is always a critical problem to solve, email to be answered or money to be made buried in their hectic schedule.  Interviewing candidates is a need and not a want.

Make the experience as memorable as possible for them and capitalize on their limited attention span.  Use the first 15 critical minutes of pitch time to communicate your personal executive summary.  Succinctly highlight how you make a difference, how you help the bottom line, how you deal with problems, why you can be player and coach, what motivates you and why you’re there for that opportunity.

2. The person interviewing you will speak to dozens more like you.

You likely have been “chosen” to interview less than you think.  With stacks of resumes piling up and a never ending to-do list, the entrepreneurial hiring manager has made a quick, educated guess to speak to you based on the need to solve an immediate problem.  Something in your resume, LinkedIn profile or referral has gotten you in front of them.

Make it worthwhile.  Be the first appointment on their schedule or the last appointment that day.  Give them a reason to remember you throughout the day or during their evening commute.  Connect on a personal level and appeal to their emotions.  Work days will be stressful, highly charged, energetic and sometimes painful.  Give the hiring manager a sense of comfort that when difficult situations and long hours arise, you can be the professional family member that they can count on.

3. The person interviewing you knows the textbook garbage.

Just like you already know how to respond to textbook interview questions, assume that the entrepreneurial hiring manager knows when they are asked by a candidate.  Further, if you get the textbook interview questions, run away…run far, far away.  It’s a sure sign of things to come but that’s a different topic.  Instead, craft questions that are intelligent, pertinent, thought-provoking and challenge the hiring manager.

Likely, you will come up with something that’s already been thought of.  The key is to find the sweet spot where the question/thought was previously their own or introduced by someone that they respect.  This is impressive and says a lot about your ability with creative problem solving.  Understand the business and craft questions related to expanding the business rather than defining it.  Repeating facts from a Google search or simply perusing the website is classic, textbook mediocrity.

4. The person interviewing you is not mediocre.

Startups and early stage companies have little time, money, patience and tolerance for layers of mediocrity.  You are likely interviewing with someone who is either the direct decision maker or a trusted previous hire.  This means that they have either developed their own tests or have already passed the tests so never assume that a half-a**ed approach will fool anyone.

No organization needs mediocrity.  Startups and early stage companies especially are not looking for the typical 9-to-5′er looking for defined vacation schedules.  Set yourself apart by highlighting flexibility, adaptability, comfort with uncertainty and a general can-do attitude.  There’s nothing wrong with living for work in the entrepreneurial hiring manager’s eyes.

5. The person interviewing you is a salesperson. 

They have no choice in the matter.  Every day they are either selling a product, a service, a solution, an idea or themselves to someone internally or externally.  You need to have the same exact mentality in the “everyone sells” model.  With limited experience, highlight entrepreneurial endeavors that you started in school.

For pros, highlight bottom-line milestones from previous engagements.  Talk facts and figures and make it all relative.  Focus on your personal brand and use your reputation as your strongest asset.  This reputation can come from your studies, collegiate organizations, co-ops, internships, professional organizations, or employer experiences.  No matter what the examples are, show that you identified an opportunity and capitalized on it.  Be prepared to sell yourself or don’t bother at all.

There’s more, of course, but these five points should get you started.  There’s no substitute for practice, practice, practice so if you are fortunate enough to have a trusted mock-interview resource, use them.  The worst interviews in the world are the ones where both parties walk away feeling like the hours were completely wasted.  No one has the spare time for that.

This post originally appeared on the author’s blog.

Max Sobol is Partner and President @ IdeaEvolver. He’s passionate about startups: getting them built, staffed, supported, optimized, growing and then some.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Fueled by cardboard lessons you could learn from 2 nine year old kidpreneurs.

Is Your Business “Partnership” as Solid as You Think?

Startup Tips,Guest Post, YEC,Amanda CongdonGood contracts make for good relationships. It doesn’t matter if you and your new business associate are the closest of friends, mere acquaintances or siblings. Yes, even siblings would be wise to ensure they’re covered, should anything go awry.

I urge every person considering entrepreneurship to resist putting personal relationships or financial well-being in jeopardy by failing to clearly delineate the terms of agreement in a professionally prepared, legally binding document. It is not a savvy choice to rely upon what has been said, what was written in an email, or even what was casually drawn up between the two of you. These measures to protect yourself may not hold up in court. They sure didn’t for me.

In 2004, I entered into business relationship that I thought was a partnership. My new “partner” and I were going to take the blogosphere by storm with a daily videoblog about Internet culture. (Note: these were the pre-YouTube days, so putting video on the Web was fresh and exciting.)

For nearly two years I acted as a company partner because, well, I thought I was one! Since I was told verbally that I was in a partnership, I acted as a partner in meetings with potential investors, set up the company’s bank account and filed our trademark paperwork. In fact, in order to set up a bank account, we needed a signed contract between company founders specifying the terms of the partnership.  I wrote up a quick one-pager, and we both signed it.

The work commitment was as expected for the co-founder of a startup. Basically, I had no social life — everything was about making the show and business a success. Newly 23 years old, right out of college and living in New York’s East Village, I declined too many invites to count to events, parties and dance clubs. Some friendships faded over time because I was completely preoccupied with writing show scripts and responding to business emails until the wee hours of the morning. As is typical of the entrepreneurial mindset, I put everything on hold for the good of the company.

At first, the show was an incredible success. In fact, we were so popular we could barely keep up with the media inquiries and  find the time to shoot our daily videos. Profiled in The New York Times and on CBS Evening News, among many other outlets, and emailed daily by interested investors and potential collaborators, it seemed clear we were on a rocket ship destined for greatness.

Unfortunately, the skyrocketing success of the business was met with the equally speedy downhill slide of our relationship. The partnership became increasingly rocky as we planned to move the show to California. The move was delayed for months, to the point where I found myself subletting a series of New York apartments as I waited for my partner to feel comfortable.

In the end, he never did.

Finally I was given an ultimatum — stay in NYC or you’re off the show. To my amazement, I realized I was being treated as an employee rather than a partner. Since we had only my quick one-page document for an operating agreement, there was nothing I could legally do.

Moral of the story: no matter how nice the guy or gal you’re going into business with seems, you always need a lawyer. I was naive to believe that talk and a self-created contract would hold up in court. That’s because I never imagined I’d need to go to court — why should I? My partner was a nice guy.

My first entrepreneurial pursuit was chock full of some of the highest highs and lowest lows I’ve ever experienced. Yet even with all the heartbreak of this first endeavor, I’m still at it, reaching for more highs with one significant difference: in the two companies I’ve co-founded since co-creating that first one, I have protected myself by hiring a good attorney. Yes, lawyers can be pricey, but it is money well spent. When everyone knows there is a legally binding document signed before the venture starts, expectations are plain and clear to all parties from the get-go. If not, there might be some funny business or eventual rewriting of history.

Have your legal counsel make certain everyone is on the same page, because believe you me, that’s the only place you want to be.

Amanda Congdon is a California based on-camera personality, new media pioneer and healthy food entrepreneur. She has produced and hosted many web and mobile TV projects; her show, AC on ABC, made Amanda the first video blogger for a major network, ABC News. She is currently Co-founder and Director of Operations at Vegan Mario’s™ Organic Kitchen.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

11 Founders offer advice on getting a job with a startup.

11 Tips For Increasing Customer Loyalty

Startup Tips,startups,guest post,YECNow that your product is launched, tested, iterated and you’re getting customers, how do you keep them? Our friends at the YEC asked 11 entrepreneurs, founders and experts “What’s your best tip for increasing customer loyalty?

Always Over Deliver

“First and foremost, meet the needs of the customer, then take it up a notch and over deliver. Whether you provide deliverables ahead of schedule, throw in bonuses or surprise and delight with cool new features, continue to give more.”

Ridiculously Good Customer Service

“To quote a recent customer email, “I really appreciate your thoughtful and professional response. I don’t get that a lot from customer service. Usually, it’s scripted nonsense that makes it seem like I’ve done something wrong. You’ve single-handedly improved my perception tenfold. Someone there ought to give you a pay raise.””

Treat ‘Em As You’d Want to Be Treated

“Empower your employees to help customers the way they would want to be helped. Ditch scripts and “company policy” in favor of dialogue and intuitive problem solving. Customers want to be treated like human beings, not sales figures.”

Try Genuine Transparency

“If you screw up, be willing to openly acknowledge it and take responsibility for it. Always be real with people, and cut out the “robot act.” Show a genuine desire to improve, even if you’re already doing a good or great job in servicing them. Customers really appreciate that sort of interaction, especially when you show you understand them and actually give a darn.”

Love Them and Thank Them

“As Gary Vaynerchuk says in his book The Thank You Economy, you need to “shock and awe” your best customers. This means actually giving a crap and rewarding them for no particular reason with thoughtful gifts. I agree 100 percent. Are you telling me the best you can do is an automated Happy Birthday email?”

Patrick Curtis | Chief Monkey and Founder, WallStreetOasis.com
Customer Loyalty Works Both Ways

“If you want customers to be loyal to you, don’t forget to be loyal to them. Focus on your core, die-hard clients. The fringe customers will come and go, but your core will stick with you through the good times and bad. Keep those customers happy at all cost. Customers reward loyalty with loyalty.”

Build a Broader Relationship With Clients

“If the only times you talk to a customer is when you’re getting paid or providing support, you won’t exactly be their favorite person. Creating a broader connection makes you someone that they’ll want to seek out. Something small, like forwarding a relevant article, can be enough to create a positive association, but keep your eyes out for bigger opportunities.”

Sincerity, Seriously

“Customer loyalty is, in my opinion, built and substantiated with honesty. But more than honesty, it’s really about sincerity. Clients or customers want to look into your eyes and know that you don’t just mean what you say, but you are what you say. They know that everything you do and say is a part of who you are. Because of that, they know they can trust you, and that keeps them loyal.”

Steven Le Vine | CEO/President, grapevine pr
Send the Message Clearly

“How much would it mean to you if the founder or president of one of your vendors called you up on the phone to ask you how your business was doing, and if there was any more that they could provide for you? Don’t say you care, show you do. Pick up the phone and make it personal.”

Reward the Remaining Ones

“Make your customers feel special by rewarding them for their loyalty. A thank-you gift, access to an exclusive event, a special offer, they all go a long way. And now, there are many services that can help without requiring a major capital investment. For instance, at Merchex, we’re working with dozens of luxury merchants to identify their best customers and effortlessly reward them.”

Keep Their Best Interest in Mind

“I believe the best way to increase loyalty is to only offer people what they truly want and need. If someone isn’t the right fit for my company or they no longer need the services, I tell them. Coming from a place of total authenticity not only turns clients into raving fans, but also wins the hearts of people who are amazed you didn’t try to pressure them into a sale.”

Elizabeth Saunders | Founder & CEO, Real Life E®

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

 11 Founders give advice on getting a job with a startup.

Crowdfunding Creates Great Customer Base

Crowdfunding,startuptips,guest post,startup,seedinvest,seedinvest.com

(image psmag.com)

Drive Revenue, Customer Development Through Crowdfunding

One of the biggest advantages to raising funds through kickstarter is the potentially broad community of backers formed around the fundraising campaign.  These backers create an instant base of potential beta testers, early adopters, customers, suppliers, evangelists, and twitter followers (and retweeters).

New and established companies should consider how crowdfunding can be used to generate revenue (as opposed to investment).  People who have skin in the game, even a small amount, are much more likely to be loyal customers, give valuable feedback, refer you to new customers, and help the company in countless other ways.

Here are some scenarios that we could see playing out:

1)  Growth Stage Startups: A startup like Birchbox with over 100,000 subscribers closes a $25 million Series C financing round.  It then allows each of its customers the opportunity to participate in a $1M crowdfunding follow-on round on the same economic terms.  Their current customers would be thrilled to have the opportunity to participate in the upside of the Company and, with skin in the game, would be more likely to recommend the product to their friends, give feedback, and help the company.  More people would want to become customers in order to be part of the “club.” Also, because this would be a follow-on to a venture backed investment, many of the concerns about fraud are minimized.

2)  Local Franchise Businesses:  A local business like Vezzo allows everyone within its zip code to participate in a crowdfunding round for purposes of opening a new store.  Local investors will become local customers and evangelists and suddenly the pizza stores have hundreds of new local people financially incentivized to promote the new and current pizza stores.

3) Early Stage Startups Requiring Critical Mass:  Some businesses (particularly social media) don’t work without a critical mass of users (see facebooktwitter, foursquare, quantia MD, quora, lawpivot, etc.) to create network effects.  Even if a company is capable of raising money through the traditional angel or VC route, it may actually prefer to go with a crowdfunding round in order to gain access to this potential early user base.  After a successful crowdfunding round, the company would be able to tap into hundreds or thousands of early adopter types with skin in the game, forming the necessary critical mass.

4) Early Stage Startup Customer Development: One of the key tenets of Steve Blank’s customer development principles is to get customer validation prior to going through the expense of creating a product.  You would do this through surveys, landing pages, mock screen shots, and letter of intents where potential customers agreed to be early users.  Getting a customer to invest in a product before it is created may be the best way to validate the product before it is created and will be a great indicator on whether a customer would buy, or at least try, a product once created.

The feasibility of each of these scenarios is highly dependent on the rules that the SEC ultimately comes down with on what can be contained in a crowdfunding notice and how it may be delivered.

What else?  How else could crowdfunding be used to generate revenue?

This post originally appeared on the seedinvest blog one of our great content partners. Check out the whole seedinvest blog here.

The Pilot In Command: Facing Unexpected Obstacles Head On

Moe Glenner, Guest Post, startup tips

Moe Glenner (photo: Huffington Post)

By Moe Glenner

As a professional pilot, I meticulously pre-plan my flight including strong and continuous consideration and planning for the weather. I can’t control the weather, but I can control how I react to it, including choosing to divert or not fly in it at all. However, there are times that, despite the planning, Mother Nature has her own little surprises. Regardless, as Pilot in Command (PIC), I must continue to safely fly the plane.

It is no different with life’s surprises for any of us. Sometimes, we can anticipate them and pre-empt either the change itself or its impacts. Other times, we may not be able to control the events themselves, but we can certainly control how we react to them and our consequential actions afterwards.

Ask yourself this question: Do events control you or do you control events? Or better yet, are you influenced by life events or do you influence life events? How many times are we faced with a situation that seems hopeless and resign ourselves to whatever fate presents?

Resignation is insidious. Sometimes when “the chips are down,” we will defer our own free will and ability to take charge of the situation and instead wallow in whatever was presented. Typically, this will happen at what I call a “failure moment.” For many of us, the failure is a fait accompli. It is time to accept the reality and finality and move on.

But if we look at the failure as not the end itself rather a means to an end, then the failure is just a speed bump to be traversed and not finality. In fact, failure might not be a bad thing in itself. Failure can spur as to be more innovative, better at what we do and possibly reach an even better solution than originally intended. The key is not to resign and/or give up when confronted with failure. After all, failure is an opportunity to be even better if we alter our mindset to accept it as an impetus for being better.

Once, an early morning airline flight was cancelled before I even left for the airport and then mysteriously reinstated with a long delay. Despite written notice of the cancellation, the airline refused to reschedule me without their requisite $250 rescheduling fee. Escalating the situation to senior management did not satisfactorily resolve the issue. In essence, I was out of luck and money.

At first, I was quite angry. How could the airline not take responsibility for its own screw-up? Why do I have to pay extra just to get them to rectify their own error? Why do I now have to placate my client about my non-arrival, even though it wasn’t my fault? What am I going to do about this in the future?

After the initial anger subsided and a calmer head prevailed, I decided to do something about it. I always wanted to be a pilot and fly to different places. Twenty years ago, I intended on taking flight lessons but somehow “life got in the way” (or rather, I allowed it to detract from my goal). Ten years ago, I intended to take flight lessons, but again “life got in the way.” Now, I was ready to do it and not have to rely on the airlines and their arbitrariness. With careful planning, I was ready to go.

Through considerable effort and dedication to learning, practicing and flying nearly every day, I was able to gain the various certifications necessary to not only fly myself in good weather, but even in poor visibility weather and to fly others around as well. As a professional pilot, I even have additional income opportunities available by being a corporate pilot for local companies. I was able to take an adverse experience, that for some is routine, and channel that into positive action. I was not and am not willing to concede to a culture of victimhood. I refuse to believe in “it is what it is.” I will only believe that “it is what you make it to be.”  Of course, it helped that I was motivated to make the change and that I remained motivated throughout.

We are constantly faced with changes in our everyday lives. Some of them are (or can be) reasonably anticipated and perhaps even planned for. Others are sudden and/or involuntary. Either way, the only thing constant in life, is change. How we plan and react to these changes is critical to personal success and realization of our goals.

It is too easy and convenient to simply blame others for our own lack of success. We blame our society for all of its ills. We blame our government for their ineptness (even though it was us that elected them). We blame and blame and blame some more but with all of the blaming and pointing fingers, we ultimately concede control of our own destiny. As such, we have taken ourselves out of our optimal state and instead moved to the United States of Denial.

Denial is a powerful psychological weapon that we self-employ to keep away the truth. With apologies to Jack Nicholson (A Few Good Men), we can’t (and don’t want to) handle the truth. It is easier to close our eyes, ears, and brains and pretend that whatever ails us is not our fault. And it is therefore acceptable to blame whatever culprit happens to be convenient. We see what we want to see and believe what we want to believe, regardless of the actual reality or the truth. Except that we can and should handle the truth. How else will we improve? How else will we make ourselves and the world around us better if we won’t even concede that it is our problem to solve?

It would have been too easy for me to simply blame the airline and leave it at that. What guarantee would I have had that it wouldn’t happen again? I refused to be a victim and took concrete action that would reduce the likelihood of a repeat occurrence. This action required an investment of time, effort and money, but it would be difficult to argue that a solid return wasn’t achieved for that investment.

What happens when we inevitably hit that “bump in the road?” We must continue to fly our airplanes. When a pilot is on final approach for landing, he lines the plane up to land on the centerline of the runway with no drift and pointed down the runway. If he encounters a strong crosswind and doesn’t take positive corrective action, the plane will drift in the direction the wind is blowing. The plane might not be pointing straight and on landing might actually go off the side of the runway, damaging the airplane and possibly resulting in injuries (or worse). By taking immediate corrective actions, such as slipping or even a go-around to land on a different runway or different airport, the pilot affirms his control of the situation and allows for a positive and safe outcome.

Our intended goals should not be setback by a strong crosswind, a bump in the road, or even severe turbulence. We need to immediately recognize the situation and then take corrective action to stay on-track and continue pointed straight down the successful goal achievement runway. We are in command and we must stay in command to achieve positive results.

ABOUT THE AUTHOR

Moe Glenner is the founder and CEO of PURELogistics, a leading consulting firm that specializes in change management, and a regular speaker at trade shows and industry events. Glenner earned his MBA at Lake Forest Graduate School of Management and a Lean Six Sigma Black Belt Certification from Villanova University. In Selfish Altruism, Glenner explores the personal motives and emotions that can impact organizational change. Selfish Altruism ($13.95) is available at www.amazon.com.

Now check out this Guest Post, Startup Marketing Lessons From Everywhere Else.

Startup Marketing Lessons from the Everywhere Else

Brandery,Startup Branding,Mike Bott, Startup Tips, Guest Post

Mike Bott GM of The Brandery and former P&G Brand Manager talks about Branding for startups at everywhereelse 13 (photo: Allie Fox for NMI)

By Joe Recomendes, Command Partners 

I recently had the opportunity to attend the Everywhere Else conference in Memphis, TN to meet and learn with many promising startups from across the country – Dan Rogers of Millenium Search, LLC has outlined some of the most promising companies in attendance on his blog – but I was there to focus on marketing for the startup community. The conference was founded to provide a networking opportunity for startups not based in the hubs of New York or Silicon Valley, but rather those entrepreneurs cutting their own paths “everywhere else” in the country.

I was there not as a startup, but as a marketing agency looking to see what startups are doing to market themselves and learn from other successful founders. Scott Case, the CEO of Startup America, provided a crucial wake-up call to the founders in attendance – “It’s not ‘if you build it, they will come,’ it’s ‘If you market it,  they will come.” Startups everywhere need to pay attention – you may have a great idea, but if no one knows about it, it will not work as a business.

A branding session by The Brandery outlined the following steps that every startup should consider when beginning a marketing strategy and build a brand pyramid, the foundation of all marketing messaging:

  • Brand Promise – The essence of your brand, and the highest-level benefit that your company or products contributes to the consumer.
  • Brand Positioning – The value statement of your company or product, similar to an elevator pitch. Why does anyone need the idea that you are bringing to market?
  • Brand Character – The portrayal of your idea that should convey truth and inspiration while demonstrating the need for your idea.
  • Brand Attributes – The base level of your brand, which should illustrate points of difference and points of parity between your product or idea and your competitors.

Once you have your brand defined, it’s time to consider how you will market your idea, and through which channels. Startups should consider the following strategic marketing initiatives:

  • A Website – Absolutely, a must have for traffic, leads, and information about your company. This should be the foundation of your marketing channels, and should be optimized to capture and convert leads. All other marketing efforts should drive people to the site. While I won’t go into detail here, it is also important to support your website through SEO, PPC, email marketing, and other website marketing efforts.
  • Public Relations – Depending on the quality of your media outreach efforts and the potential importance of your idea or business, public relations can either be a huge boon or wasted time. As a technology startup, getting coverage in Mashable, Techcrunch, VentureBeat, etc. can catapult you into the public sphere, but the chances of getting this coverage without properly curating your pitch and relationships are slim.
  • Social Media – While time-consuming, a well-groomed presence on social media can give an air of credibility to your brand, while allowing for communication distribution and engagement with your key audiences. Start with a presence on Facebook, Twitter, LinkedIn, and Angel’s List. These four networks will allow you to engage existing consumers, find new leads, and show a presence to potential investors.
  • A Pitch Deck – For getting new investors, a pitch deck will be a crucial piece of your marketing mix. Ensure that it is short but impactful by providing the information that investors need, and consider revising your deck for each pitch based on the conversations that you have had with the investor prior to your meeting.

Marketing a new startup can be time-consuming, but is of paramount importance to achieve awareness, recognition, and success. If you’re unsure where to start, hire a startup marketing agency to help define your brand and business goals, and execute your marketing strategy for you.

What have you found to be the most valuable channel for marketing your startup, or what other advice would you give? Let us know in the comments.

Command Partners is a Charlotte based internet marketing company with a passion and love for startups. Find out more at commandpartners.com

Don’t miss everywhereelse.co 2014 more information can be found here

Beware the Ill-Planned Innovative Rollout

Startup Tips, Guest Post, Moe Glenner,nibletz,huffington post

Moe Glenner, Founder PURELogistics (photo: Huffington Post)

By Moe Glenner, Founder PURELogistics

It happens repeatedly. A company adopts a new technology platform that ostensibly will ease the workload, streamline operational processes and result in overall gains in efficiency and budget spending. The intention is spot-on but the execution is decidedly less so. A post-mortem will usually reveal errors in the execution but misses the real culprit: planning errors. While Garbage In – Garbage Out (GIGO) is true for any process, it is especially apparent in change initiatives. If the initiative is not planned properly, the end result will almost always reflect that lack of planning.

I frequently observe companies that attempt technology-based change initiatives with the latest and greatest new technologies. Many believe that the provider of this technology will also ensure that their technology will successfully effectuate the intended changes. They effectively defer the planning, execution and most importantly control to this third party. More times than not, this recipe fails and takes the change initiative down with it. The result; blame the technology and try to find a “better” technology. In other words, they blame the equipment and not themselves.

When my clients engage my consulting services to help effectuate change, I advise them that successful change involves a three-step process: Plan, Communicate and Execute. These are not mutually exclusive, as each step comprises elements of the other two steps.

Step 1 – Plan

Since planning is the most critical step, most of my attention will be here. Successful planning necessarily means an objective discovery of the real problem driving the change. Frequently the stated and/or obvious problem is not the real problem, rather a symptom of a bigger underlying issue. We can better discover the real issue by channeling our inner four-year old and repeatedly ask why. In Total Quality Management (TQM), the 5-Why Process is a useful tool to achieving real issue discovery.

For example, if we are having trouble staying compliant with the Unsafe Driving portion of CSA:

Q1: Why are we having this trouble?
A1:
We’re ticketed too often for speeding, illegal lane changes, etc.

Q2: Why are we getting ticketed so often?
A2:
Because our drivers are rushing to make their deliveries

Q3: Why do they need to rush to make their deliveries?
A3:
Because their schedules require them to make x number of daily deliveries

Q4: Why do we need to schedule so many deliveries per driver?
A4:
Because otherwise we can’t meet our service commitments

Q5: Why are our service commitments so tight?
A5:
Because the competitive landscape requires them.

The 5-Why Process doesn’t have to repeat 5 times and it could actually be more than 5 questions. When we hit a why, that we don’t have a clear answer for, we likely are at the real issue.

Once we have discovered the real issue, we need to properly define the scope of both the problem and its intended solution. A frequent planning occurrence is when the problem is clearly defined, but the solution slowly expands to include more than just the problem. In project management terms this is called ‘scope creep’. While it is admirable that a solution goes well beyond what it’s intended for, if the ‘well-beyond’ is not planned for, it could compromise the entire initiative. The signs of scope-creep will usually include budget and time overruns.

Once the scope has been established, proper risk management must be employed. What are the risks involved with rolling out this new technology? If it’s an EBOM rollout, will our veteran drivers have trouble with it? If they do have trouble, can we provide them the proper support? With the difficulty in finding new drivers, what is the risk with rolling out this initiative and possibly losing some veteran drivers? What is the plan if we do lose these drivers? While we cannot possibly plan for every contingency, we can plan for every category of risk. This will give us a significant head start in successfully addressing the problem and continuing on unabated.

Step 2 – Communication

There is no such thing as over-communication. The key is to provide honest, constant and relevant communication between the change team members, upwards to senior executives and outwards to those that will be affected by the change. This communication must take place in every step of the change process for the initiative to be successful. Since most of us resist change primarily due to the fear if the unknown, we must make special and concerted efforts to combat this through every form of organizational communication (i.e. face-to-face, email, video conferencing, etc.). Most importantly, if we don’t have an immediate answer, we must honestly and in a timely fashion, communicate this as well.

Step 3 – Execute

Assuming that we have planned and communicated properly, we still must execute according to plan. If we have planned properly, than the likely ‘hiccups’ inherent in any change initiative will have been planned for and can be addressed according to plan.

The end result will not be an ill-planned innovative rollout, but a rollout that encompasses the best of change management and, most importantly, accomplishes its intended goal(s).

Moe Glenner is the founder and president of PURELogistics, a leading consulting firm that specializes in organizational change. He earned his MBA at Lake Forest Graduate School of Management and a Lean Six Sigma Black Belt Certification from Villanova University. Glenner’s new book, Selfish Altruism: Managing & Executing Successful Change Initiatives ($13.95 | Amazon), explores best practices in organizational change. For more information, visit www.moeglenner.com.

The pivoting features when creating the next rockstar mobile app

Appscend, Developer's Corner, Guest Post, startup devs,mobileOr if we’d rephrase it, how long would it take before a user would give you a hug because he had a good experience with your app? Why? Besides having a great app in terms of users and success, hugs are less expensive than bandages.

We talked about what mistakes you can make when developing a mobile application. But it would be presumptuous to just point out mistakes. Now we’re going to focus on what you should never loose sight of if you want your mobile app to become the next app rockstar.

We’re going to highlight on what makes an app a great mobile app that people actually like, what can make it a viral app, what features are sine qua non and how it can grow beyond its limitations and get a lot of users patting you on the back.

1. This cannot be stated enough….UX, user experience, la experiencia del usuario, you get the picture

Think about Angry Birds. Yes , I know, everybody keeps beating the drum on how that game took over the world.

Even so, whether intentional or no, it really hit the nail in the head when it came to psychological impact and reasons. Why do people play that game? Let’s analyze it for a moment.

As people, we like to destroy things in games, and it’s no wonder why games in which you throw birds at entrenched nasty pigs ( and scream evilly and cute) would be addictive. The micro-physics in Angry Birds creates a unique user experience each time you catapult those frowny birds into everything. What mobile app mechanic can we learn from this example?

Simply put, when developing an app, create the possibility for the user to customize his own experience as much as possible. If it’s a social app, then let them customize colors, icon sizes, buttons, etc. If you’re gunning for a business app, then you should focus on what content the user deems to be relevant : such as choosing preferences over certain information providers (like newspapers, business blogs, etc.) so they won’t have to check each bit of info one at a time. ”

Make a user feel like he can play with the app in more ways than just tapping a few buttons and closing it. In doing so, you gain a greater level of user engagement and retention. Make it fun and easy or in other words, make creation a part of the user experience. It’s their app at the end of the day and making it feel even more personalized will go a long way for them to remember you.

2. Push notifications = a light tap on your shoulder to improve the day

Push notifications. They can mean anything from alerts, products, offers, updates, beeps, images, anything.

They are essential to the success and survival of a mobile application. From getting certain discounts or new updates on an app, PN’s can remind your users that your app either is still there or that you can ease their day.

For example, a way Foursquare created and maintained user loyalty was through push alerts. When a user was 10 check-ins away from becoming mayor of a certain location, it would provide an incentive to continue using the app.

The key words of push alerts are : targeted, context, geo-points, geo-location, timezones. Unlike ads where often you can shoot blindly and hope for a catch, push notifications mean you know your niche and if you do it right, you’re going to expand it.

3. Contact points, friend invite, developer and customer feedback = visibility and friendliness

In the App Store or Play Store, you’re going to find apps by the bucket. So how exactly is that shiny piece of code you wrote going to attract any attention?

Simple. The user knows who developed it, who published it and what to expect. Reviews are golden. This should be done with simplicity unlike web browsers, where you have to create an account (a uselessly tedious business) to post a comment or a review. A one tap, one touch contact point (i.e. address, mail, phone number, forum) where you tell the developer or the company of that specific app what it’s all about.

Without contact points, the user will feel isolated with his app, which is quite the opposite of what a mobile phone means. Your app philosophy should emulate this concept.

Also, don’t forget about social one touch sharing, like Facebook, where you like the app and want to share it with your friends or invite them.  Another useful trait is bug reporting from users. Although the chances of encountering a bug on a mobile app is rarer than a few years ago, it’s a great way to quickly correct mistakes through on time feedback.

4. Social integration – if you want your app to be known it has to support social interaction

People like to talk about their mobile phones, that’s a given. What they can do, how they pay their bills and don’t have to wait in line, how they filmed their cat doing a back flip and so on.

We’re going back to the Angry Birds analogy. So what was one of the leading causes for the proliferation of this game? Social interaction.

Among many other of its traits, one of the things that made the game such an immersive experience was interaction and competition. You could play the game and see the ranking of your friends on Facebook for example. And that really made users want reach the top rankings and use the app more

Gamifying your app is a must. If you make it fun for users then you’ll set the stage for a memorable experience. Monetizing an app is nearly impossible if the app is a headache to use or it’s simply too complex without any reason. It’s all about psychology and the things we tend to remember were those bits of info encapsulated in fun emotions.

Again, it’s about simplicity that has infinite ramifications. One tap sharing and fun comments from users to their social companions is the most powerful form of communication that leads to brand visibility and retention.

,,Extremely useful for understanding user experience : 48 psychological facts you should know”

According to Susan Weinschenk, synchronous activity bonds the group. Your mobile app will be popular if it supports features such as interactive ratings or reviews (either through smart push notifications or an easy to scroll comment bar, either from friends or experts). Buzzword: Interactivity = popularity.

5. Cross-platform compatibility

Or one code to rule them all.  It means that a program developed as cross-platform is fully capable of operating on any mobile phone regardless of what operating system that phone is running.

Application development frameworks offer the beauty of code reusability. A magnificent and useful app such as Google Maps would have been a hell to program for one OS at time.

They don’t just cut down development costs and time pressing situations, but they offer the advantage of updating the app as quick as possible. Thus you can ensure you can deliver content /updates to your app faster and users will have higher retention and appreciation. If the app you’re going for is a native one, then having cross platform tools will give you a boost in ensuring fast delivery for updates and changes.

6. If less is more, then great apps mean a dialectic of simple and brilliant implementations

Great mobile apps are very task-focused. A nice analogy would be the classical saying ,,Do you want the short version or the long version of the story?”. With mobile apps the same truth applies. The hardest part in any area is to make something simple.

It’s quite easy and tempting to fall into the mindset of ,,Yeah, we need a button for that, and a scroll for that one, 50 side scrolling screens and so on.” But tablets and smartphones aren’t desktops. Quite the opposite of what people were saying at the dawn of smartphones, which was ,, A computer in the palm of your hand”. It’s a little more than that.

Because the screens are small , you need clear buttons and a precise functionality. Here’s a good example of rules for a clean and simple design.

A stunning app is one that incorporates complex ramifications in a few simple buttons and touches and not dozens of buttons for just one thing. Don’t rush when mulling over complexity and needs. Think about the old military saying. ,,Slow is smooth and smooth is fast”. Just what do we mean with it? Well, the nature of mobile, being on the run and everything. Even though people spend more time on their mobile than on their desktops, one of the reasons for this is clever and fluid simplicity.

7. Analytics are the backbone of where your app is going

Besides finding out how many users actively use your apps, other bits of info can be the turnpoint in knowing what to add or what to cut out in your app. Analytics can be combined with smart push notifications to deliver the most relevant content where it matters and when it matters.

They are also a boon when taking the pulse of in-app purchases and polishing monetization strategies.

The key traits of mobile app analytics are:

  •   Acquisition and user metrics such as downloads and new user   
  •   Engagement metrics such as retention, crashes and conversions     
  •   Outcome metrics such as app sales and in-app purchases

We could mention other traits a great mobile app should have but that is dependent on the nature of the app itself. QR code scanners are useful in retail and shopping. In-app ads are starting to become a little more refined but then again, this is solely linked to what you want to do with your app and if ads are going to be your main monetization plan. Other things we could highlight would be GPS coupons (repeated visits to a certain place give customers a bonus or discount), loyalty points and promotions.

A viral app has the possibility of creating an online community by itself if it’s done right.

And there we have it. Now these are just the main elements when designing an app that has the possibility of becoming viral. In the end it comes down to basic psychology and user experience. The pivotal features you need to always consider is how your app can spread through social media. To give a soul to an app means to make it interactive and unbound.

And the most coolest trait is that your app will do most of the heavy lifting and actually market itself, leaving you with a lot of monetization options rather than picking a niche and crossing your fingers. Elements such as customer points, badges, in-app money, rewards, they all gamify and create more engagement, fun experience and all round good user reaction.

Unless you’re putting one time apps intentionally, all of these will lead to your own app success story.

This is a guest post by Appscend (http://www.appscend.com) — the all-in-one cross-mobile performance based application platform. Appscend offers its customers the fastest cross platform development technology available on the market today together with a complete list of backend technologies that ensure application & user management, a powerful push notifications platform as well as app analytics, ad-integration, in-app purchases and over-the-air distribution services.

Entrepreneurs, Are You Sticking to Your New Year’s Resolution? [Infographic]


A new year, a new you. It’s such a commonplace mentality once January rolls around, but how many of us have already lost momentum and broken our resolutions? The first month of 2013 is almost over, and it’s around the time co-workers, friends, and family stop asking about your resolutions, causing us to push them to the back burner ourselves. But all is not lost. It’s still important to set goals, even if you know you won’t always stick to them perfectly or achieve them within a year’s time. This infographic by OnlineEducation provides some interesting facts and figures about goal setting, including tips that could be helpful when it comes to keeping your resolutions this year.

New Years resolution, entrepreneur, guest post

For example, they suggest writing your goals down. Having clear and documented objectives made individuals 10 times more likely to achieve them. And yet, statistics indicate that only about one in five individuals actually write down their New Year’s goals. But also remember to pace yourself, trying to making too many changes too quickly could backfire or create only short-lived results. Additionally, make sure to re-evaluate your goals and ensure they are for you alone, and not dependent on other people. This makes them much more attainable, and more rewarding as well. Above all, know that if you have lapsed a bit, you are not the only one. It’s not too late to get back on track for the rest of 2013!

Top 10 blunders when developing and managing mobile apps…from a puppy

Appscend,Mobile apps, developers, startups,nibletz, guest post“As long as the world is turning and spinning, we’re gonna be dizzy and we’re gonna make mistakes.” – Mel
Brooks

This is Devie. Besides being the avatar of cuteness he’s an eccentric mobile app developer. Devie is quite
skilled when it comes to the mobile landscape in general and as such it would be wise to pay attention to
what he says.

The mobile app world has passed its infant phase but it hasn’t quite reached full maturity yet and many
developers and companies still make mistakes when it comes to putting out apps on the market.

To this end, Devie has helped us in making a list of the top 10 overlooked mistakes when developing and
managing apps. Heed his words carefully, otherwise, you will make the same face when disappointing your
clients and users, the same face Devie makes when he tips over the coffee cup (which happens roughly twice
a day).

Without further ado, let’s take a look at the top 10 mistakes:

# 1 Forgetting that you’re developing for real people

Apps are built for real people and not ,,the idea of people”. In other words UX or user experience. User
experience doesn’t mean just the interface. The UI is just a part of it. UX is everything from the moment
when the user finds out about the app, reads the description, installs it, sees how it works, when he needs
it, if he smiles, if he frowns in confusion, etc. When designing an app, think about how your regular user will
react to it.

Your app should have a precise functionality in mind, a natural flow like opening a book and an intuitive
design. A user shouldn’t be forced to study an app manual to use a mobile application. Especially if he pays
for it. Always remember : the end user experience is your primary goal.

# 2 Your mobile app looks like a quantum mechanics diagram

In other words, complexity doesn’t necessarily imply cool design no more than simplicity means the absence
of it.

In the case of smartphones, think about the iPhone for example. Do you really want to put 20 buttons and
features on a small screen? Just because you can code your app to do anything you’d like, doesn’t mean
you should. Unless you need an app with a lot of details (such as a media and entertainment app), your
app will take time away from a user instead saving time. Often times, simplicity wins 9/10 over complexity.
App functionality and design shouldn’t be drowned in useless buttons, unnecessary scrolling and being so
complicated that it makes you forget how you got to a certain section within the app.

# 3 Don’t make people squint, the screens are small

So you have a brilliant idea about creating an app. You’re going to corner the market. People will praise you
and cheer you on the streets. You’re the new Michelangelo. You might have created the new Sistine Chapel,
but unless you find a way to put it on a 3,5 inch screen you’re just going to let all that work go to waste.
Instead of trying to paint as many details into your app as possible, let them appear one at a time so your
users aren’t faced with a maze of buttons and too much detail. Let them savor the experience.

# 4 No app scalability

There are a lot of apps out there that have the potential of growing but they were built with only a few users
in mind. Unless you’re intentionally putting out one time apps, you should take into consideration that one
of the reasons you are developing mobile apps, is because you want to reach as many people as possible.

Think about this one. What would have happened if the moment when Angry Birds really got popular,
the app was only designed with limited playability and only for a few thousand users? it would have
become ,,One of those games I played for a couple of days and that’s all“. ,,That’s all” isn’t the phrase you
want to hear when your app is reviewed.

# 5 The app itself isn’t your main source of revenue

The main source of profits isn’t the mobile app. In-app purchases and in-app advertising are. In 2012, more
than 3/4 of the global app revenues came out of in-app purchases. Don’t forget the interactive feature of in-
app currency, for example customer points when shopping. Most apps are sold for 99 cents or $3. You might
reach 2000 users, but your only going to make $2000-$6000.

Developers aren’t different from rockstars. No, developers, you’re not the next Jimi Hendrix…yet. We’re
talking about the fact that most money rockstars make isn’t from cd’s and songs (especially with torrents
nowadays) but from concerts. They make their daily bread from offering interactivity and memorable
experiences.

,,Fact : Apps don’t make a lot of money. The content they deliver does.” – Devie

Such as it is, most apps are free anyway and all apps should be free. Why? Because psychologically speaking,
why would someone buy a product they haven’t even tested based on a 3 line description of how awesome
it is. If it isn’t free, then a free trial should be implemented so customers can know what to expect.
Monetizing mobile apps isn’t about selling the app. The app is a medium for revenue and not the end goal.

# 6 Ads can make or break an app

Not all mobile apps are madefor mobile ads. First of all, the smartphone or tablet is not a desktop pc. When
building an app, say for a restaurant chain, an ad that offers coupons or discounts might work. But right now,
banners and spray and pray ads are most likely to backfire on your user experience.

Another thing you should never do is integrate ads that have buttons looking like a natural extension of
the app. Spammy and intrusive ads that gobble up the screen when the user is in mid-use of the app often
begets negative reviews and complaints. Mobile ads are a tricky business. The question you should ask
yourself is :,,Will the ads cut into the user experience and make monetization impossible or not?”

Mobile app success stems in the first place from the user reaction and not just from the fact that your app
was downloaded – Devie

# 7 No points of contact, no user feedback, no improvements = no cookies for developers and companies

There are a lot of apps out there that stand only to gain from updates and improvements that never seem to
arrive. Not all apps have to implement points of contact for developers /companies (such as a mail address
or forum), but it doesn’t hurt when you want to ,,actually!” see how your app is perceived and how it can
be improved from the users themselves. No points of contact sometimes means that you’re telling the
users ,,That’s all we offer and nothing more, so don’t bother us”.

# 8 Poor push notifications pushes users away

Or even the very lack of push notifications for that matter. Apps such as news apps stand only to benefit
from the smart integration of PN’s and they keep users retention at good levels. However, poor PN planning
can ruin your app. PN’s should be relaxed like when a friend calls you and tells you about a good movie that
just came out. But if he’d call you every 5 seconds to tell you about every TV channel, you’d think about
choosing your friends more wisely wouldn’t you?

There are apps for example, that help you find coffee shops on the map. A badly planned PN would be when
every 2 minutes when a user walks an extra 600 ft, an annoying update about a coffee shop a few streets
away suddenly breaks his train of thought. Or if even disturbing users while sleeping is a guaranteed way

to screw up your app. For more details on what you should and shouldn’t do with push notifications, check
out Push notifications, the do’s and don’ts.

# 9 No analytics and no idea what your app is doing on a saturday night at 3:00 a.m.

Analytics or another way of saying app behaviour and user behaviour is a must when you want to understand
what’s happening when your app is ready to grow u p and see the world. The ability to monitor and study
app usage, users characteristics, how long do they use the app, how many times and so on is vital.

Without analytics an app faces fully fledged uncertainty on the part of developers. Not knowing whether
your app really becomes popular or it has been slowly dying leaves you with a blindspot that’s going to affect
investment and results.

# 10 Targeting too many platforms or too few

Apps are fickle children and sometimes they want all flavors of the ice cream or other times just one.
Consider the value proposition of your mobile app. If you’re going for native on multiple platforms, then
really really take a few steps back and consider if it’s worth it. A lot of business /enterprise apps are
preferred to be on tablets due to the wide screen that allows presentations, pitches, reports and getting
quick news from business blogs and magazines.

Rather than developing for 3-4 mobile platforms, such as iPhone, Android, Windows Phone or Blackerry,
make careful considerations about this next question : Can I waste valuable resources such as time and
money developing for multiple platforms while my competition puts out an app before me?

Going for a one size fits all is good in a lot of businesses but the technology for doing this in mobile apps isn’t
here yet. Rather than targeting a lot of platforms, develop an good and polished app for one or two main
platforms such as iOS and Android.

Conclusions : These are just a part of the big questions and mistakes you can make when developing and
managing mobile apps. Other things we could highlight would be : little or no integration with the device’s
native features, apps that are developed requiring user immobility which is the exact opposite of ,,being
mobile”, lack of social network implementations and so on.

The main key ideas you have to keep in mind is UX and targeted needs. Like Rebecca Flavin , CEO of Denver-
based Effective UI said some of the elements of UX: usable, useful and enjoyable. The three cherries of
creating an interactive and engaging user experience.

Take heed of what Devie said and as a company or developer you’ll be able to brag to your friends that you
saved thousands of dollars and created stunning apps because you listened to a puppy.

P.S. – We wanted to put the cherries on top but Devie would have ate them before we got to the end.

This is a guest post by Appscend (www.appscend.com) — the all-in-one cross-mobile performance based
application platform. Appscend offers its customers the fastest cross platform development technology
available on the market today together with a complete list of backend technologies that ensure application
& user management, a powerful push notifications platform as well as app analytics, ad-integration, in-app
purchases and over-the-air distribution services.