Kyle
Henry Blodget, the CEO and Editor In Chief, at Business Insider, kicked off the Ignition Mobile conference in San Francisco this past Thursday. Blodget’s long and storied career in investment, media and technology makes him an expert in all things mobile.
While everyone, startups specifically, are inundated with the words “Mobile First”, that doesn’t necessarily jive with the way things in the world really are.
During his quick keynote Thursday morning, where he showed 105 slides in less than 15 minutes, Blodget showed one photo of the newsroom at Business Insider, where his reporters are still using monitors, big monitors, small monitors, horizontal monitors and vertical monitors.
So is Blodget saying “mobile first” is wrong?
No, towards the end of the presentation he said that companies need to be everywhere. On the big screen, the phone, and the tablet.
Consumers are consuming content anywhere and everywhere. People are reading websites, downloading apps and watching videos everywhere from the bathroom to the boardroom.
In this video Blodget actually talks about how the TV is just about a thing of the past and more people are using their tablets in the bedroom.
The Business Insider empire is one of the quickest growing media sites in the world, and they continue to grow every week. If you’re running a startup this is definitely food for thought:
