Business Insider’s Ignition Mobile: Henry Blodget On How We Use Mobile


Business Insider’s Ignition Mobile conference kicked off this morning in San Francisco. To kick off the general session, Business Insider’s CEO and Editor In Chief, Henry Blodget ran through 105 slides in just under 15 minutes, basically providing an overview of what’s going on in the mobile industry’s to date.

Is this relevant to startups, and startups everywhere else?

Of course it is. Mobile is the fastest growing technology space in history. Mobile is now outpacing traditional PC sales, and most people have not one, not two but three or more screens.

Mobile usage is increasing ten fold. Gaming, music, social, video and of course search are dominating mobile.

Mobile, specifically tablets have increased in the bedroom. Consumers are consuming content on their iPads laying in bed more so than watching tv.

Mobile is giving advertisers a much more holistic approach, but Blodget warns that mobile is extremely intimate and advertisers with intrusive ads are going to lose. Blodget sees value across a variety of opportunities for new mobile apps and mobile startups.

Check out the video below:


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