SellingThe Parents, Richard Branson & Acquisition: Bad Ass Startup Chick Stacey Ferreira Tells Her Story

Stacey Ferreira, MySocialCloud, Bad Ass Startup Chick, GigTank

Stacey Ferreira is a bad ass startup chick, and quite frankly has one of the most bad ass stories we’ve ever heard. That story starts when she was a student at an all girls Catholic high school in Phoenix, Arizona. When you hear about entrepreneurs starting out as developers in high school, a lot of times those stories are about boys.

Well Ferreira was lonely and missing all of her public school friends who were about 40 miles away. Looking for something to do to pass the time she turned to her brother Scott. He had just begun teaching himself how to program, so the two of them decided they would learn how to become game developers.

Through the rest of her time in high school, Ferreira spent her free time creating and developing different projects with her brother. Then the time came to graduate high school and their parents insisted that they had just one more summer left before they had to go get real internships like everyone else. The Ferreira siblings decided to go all in and move to Los Angeles to build out one of the projects that they had worked on in high school. That project became MySocialCloud.

During that summer Richard Branson held a fundraiser contest of sorts that said if you could donate $2,000 to his charity you could have cocktails with Branson in Miami. Stacey wasn’t even old enough to drink, but quickly realized the value in spending time with Branson. Oh, the other problem was they didn’t have the money. To make matters worse, when they called and talked with someone in Branson’s office they discovered the two of them would need $4,000 not $2000.

Scott and Stacey now had the daunting task of selling their dad on getting a loan. Dad wanted a business plan, Stacey told the standing room-only crowd at a startup event Tuesday in Chattanooga. So she and Scott developed a business plan. Almost reluctantly their dad said yes, but they had to return the money in 3 months.

That ended up not being too tough because that meeting in Miami ended up with a million dollar investment.

Stacey, who is also involved with the Young Entrepreneur’s Council, told her story during FireSide Talks, which featured Thiel Fellows and other entrepreneurs 20 and under. Stacey talked about her entrepreneurial journey from that private school in Arizona, to living in almost the slums of Los Angeles, meeting Branson, getting $1 million dollar investment, and eventually getting acquired. Oh, and that was in less than two years.

Watch Stacey tell her own story:

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3 Key Questions To Ask Before Hiring For Your Startup

Startup Tips, Hiring for your startup,YEC, Guest Post, MySocialCloudOne of the hardest but most exciting things about being a young entrepreneur, first-time business owner or even a startup manager is the hiring process. But there are a few things you have to think about before green-lighting a new startup employee, especially in the earliest stages of starting up.

Here are 3 questions to guide you:

1. Do you really NEED another employee?

When you’re first starting out, you’re hiring someone for one of two reasons: (1) because you have pushed your own limits of how much you can work in a day (aka you’re going insane by working so much), or (2), the person you’re hiring has a skill that you simply don’t have and the time spent learning that skill would not be worth it for your business.

Think of yourself — how many hours you put in, how much work you do to spur your business or the business you’re working for. Now duplicate yourself. Is there actually enough work to be done that there could be a clone of you working simultaneously and not be bored or off-task throughout the day?

And if you simply don’t have a skill needed, rethink that aspect of your business. Is there anyone else already on the team that has that particular skill? Is that task that you think needs to get done absolutely core to your business? If yes, then hire. If not, then hold off until it’s absolutely necessary.

2. How do you hire? Immediately, or a trial period?

Companies bring new hires onto the team in different ways. Some startups tend to hire people like developers on a Friday as salaried employees, and ask them to be at work on Monday — mostly because their skill set is definite and because their job takes place in a space that needs to be confined. (We can’t have our engineers working from Starbucks while writing all of our code to improve security on our site.)

Hiring business teams works a little bit differently. Many of these jobs rely on longer-term objectives and relationships that take time to build, combined with some sort of measurable ROI. At MySocialCloud, we help our employees transition from previous activities (working at another company, going to school, unemployment) to working on our team with a two-week “trial period.”

We give them a couple of tasks and some actionable items for the two weeks. They can choose how and when they go about accomplishing the tasks by the set date. After the two weeks, we go through an evaluation process: Did they complete the actionable tasks? How well were they completed? Did they go above and beyond? Did they, as ambitious people who know it takes more effort to work at a startup, take the initiative to add their own tasks to that list to help spur the business?

If all of these tasks are completed at a level that exceeds your expectation, it’s time to hire!

Pro tip: Interview A LOT of people. Look at a lot of different candidates. At the very least, it gives you a perspective of who NOT to hire, which helps you hone in on the qualities and skills of a person who truly fits on your team.

3. Do you offer equity and if so, when/how much?

When it comes to equity in a new company, there are two main pitfalls to avoid.

One is the overly generous mentality. There are some first-time founders who hand out equity for their startup like nobody’s business. They give equity to every new employee, and anyone who has helped them with advice or getting a meeting with an important person. DON’T do this! Equity at a startup is worth next to nothing, and the only way it becomes something is if you make it something. Only give it to people who really contribute (e.g. another co-founder, a technical lead on your team, etc.). And don’t forget to make it vesting.

The flip side is the “hoarding” mentality. These are the founders who know for a fact that their business is worth bazillions of dollars and they want to have it all. DON’T be this person, either. As mentioned above, startup equity means nothing unless your team makes it worth something — you can’t build a business by yourself.

You do need some people on your team to have equity (maybe not all of them, but definitely some of them). At the very least, it motivates them to work harder knowing they have a large potential payout once you reach your goals.

Stacey Ferreira co-founded MySocialCloud, a technology startup that allows people to store their usernames and passwords for all their online websites for auto-login and share websites with friends easily, during her senior year of high school with her brother, Scott. When she was just 18, she raised a seed round of funding of just under $1 million from Sir Richard Branson and Jerry Murdock.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Check out the hiring for your rockstar panel at everywhereelse.co The Startup Conference, EE14, Early Bird tickets and booths still available.

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Manage All Your Bookmarks, Logins & Passwords With LA Startup MySocialCloud

MySocialCloud,Los Angeles startup,LA startup,California startup,startup,startups,startup interviewOver the years browsers have become much more intuitive. All of the commercially used browsers have a keychain feature which allows you to save your logins and passwords, and even pre-populates them for you when you visit websites frequently. The problem with this current password storage method is it’s a cinch for anyone who gets access to your computer to view all of your passwords. In fact, one of the only real negatives I have with Mac’s is that they keep a similarly unsecure key chain on your hard drive as well.

There are a few startups out there that are tackling this problem with various password vaults. Most of these options keep your passwords in one spot and you need to remember the password to your vault and then look up the password by service.

Los Angeles startup MyScocialCloud is looking to streamline this process for you by storing your logins in the cloud. They make your passwords easily accessible by a browser plugin or bookmarklet. The best part is that they also keep your bookmarks organized as well. You don’t have to go searching through a password vault to find the password. MySocialCloud gives you the simplicity of a browser side or hard drive based keychain, but in the cloud, and more secure.

We got a chance to talk with Stacey Ferreira, the founder of MySocialCloud about her startup. Check out the interview below:

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