By: Neilson Paty, Founder & Creative Director of Jetty Productions

Can sunshine and beaches improve your bottom line? At Jetty, we found the answer to be yes — and it’s a nugget of wisdom I try to pass along to my fellow entrepreneurs.

Technology start-ups are born in the minds of the founders, but that idea can incubate anywhere — a coffee shop, a home office, even a garage. As every entrepreneur knows, these ideas can come out of nowhere and spring to life at unexpected times; sometimes, proof-of-concept arrives lightning fast while other times it might take months or years of massaging an idea into a workable model. Whatever the case, the one sure thing that an entrepreneur can count on is this: every single penny counts along the way.

For entrepreneurs, your life is your business. Personal and professional time meld into one, and don’t forget about finances. Suddenly, things you take for granted at a corporate job — such as ergonomic chairs and endless supplies of pens — become a tangible expense. The old adage of “a penny saved is a penny earned” becomes magnified.

Today’s start-ups are lucky in that they were born into the technology age. Not only do we develop ideas for the Internet, the Internet allows us to work on these ideas anywhere because of its immense communication and collaboration abilities. Necessities like office space, supplies, and cost-of-living are still hovering over the bottom line, even in the best of circumstances. That’s the bad news. The good news is that we’re not necessarily tied to geography, and that allows entrepreneurs to think outside the box — or in my case, think outside of New York City.

In 2006, I founded Jetty Productions in the skyscrapers and bustling streets of New York City. As a digital content creation company, it was the ideal place to situate our blend of creative and technical. Focusing on premium video content, we worked with many of the best companies in the business. In early 2009, everyone had to tighten their wallets, no matter what the situation. With that in mind, the door opened to a new possibility — and with technology powering cloud services, smartphones, and other accessibility tools, it made sense to leave the Big Apple and take root in Miami. By that time, Miami’s beautiful Brickell neighborhood had a startling vacancy level; it was easy to find office and living space at rates that would make even the most die-hard NYC dweller drool. It also helped that Florida has no state or city tax on personal income.

The savings easily trickled down to the way I could put money into my business. This kicked open the door to a level of flexibility in what we charge, what we take on, and our resources. We can scale up or down as needed, and the annual savings compounds itself into our client base and bottom line. Jetty’s revenue increased significantly these last few years, and things are on track to continue. I truly believe that Jetty’s move to Miami has directly impacted our success. Because of our always-on connectivity, we still easily integrate within any agency anywhere in the world, including our many clients in NYC.

When I talk with entrepreneurs these days, I always stress two things: first, start your business where you can achieve a strong foundation of customers, and second, once your foundation is solid, move to a place where it’s easier to grow. For Jetty, that was Miami — for you, that could be anywhere in the world that supports your logistical and financial needs. It’s been four years since I left the skyscrapers and traffic of New York City, and our business has never been stronger.

About Neilson Paty

Neilson is the founder & Creative Director at Jetty Productions, a place for brands and agencies to create short form premium video content. Neilson is known for leading eye popping content driven campaigns steered by an analytical and user engaging approach. Jetty Productions has a client roster to include over 50 companies, creating thousands of videos viewed and shared millions of times via broadcast, film, web, & mobile.

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