India Startup: MyPurpleMartini Is India’s First Nightlife Focused Social Network

by Kyle in Everywhere Else, Featured, India, International Start Ups, Startups
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While Saarthank Gupta was studying in the UK he found it very easy to go out and have a good time. Every good club, restaurant and bar had a website and there were a few good portals in the UK to tell you what was hot any given night of the week. When he returned to India, that wasn’t the case.

India does have it’s fair share of good night life including clubs, bars, restaurants and social clubs, the problem is Indian business owners were stuck in their ways. Most of the advertising for Indian nightlife was by word of mouth. Word of mouth is good and free but to really drive patrons to your business you need more than that, especially nightlife.

When Gupta first started MyPurpleMartini it was more of an information site with limited interaction. Since September 2011 they’ve pivoted and become much more social.

“I have always been an avid party goer. While I was in the U.K it was very convenient for us to go out partying to a place we liked going to, as everything there was online. It just took a couple of minutes and we knew where we were heading on a particular night. When I came to India, I saw a big gap when it came to information regarding nightlife/ events/ parties. In India, at that point, it was all about word of mouth publicity. To see the response in the Indian Market, we initially started an information based website but with the phenomenal success in its initial phase and seeing the potential for the social media, hospitality and lifestyle space in India, we re-launched MyPurpleMartini as India’s First Social Networking Nightlife & Lifestyle portal in September 2011. The response has been amazing so far and I hope it continues this way,” Gupta told Indian website Yourstory.com

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3 Fort Lauderdale Entrepreneurs Launch MyNyte A Mobile Nightlife Social Startup

by Kyle in Everywhere Else, Featured, Florida, iOS, Mobile, , Startups
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EEHeadline

 

 

 

 

Three young entrepreneurs in Ft. Lauderdale have teamed up to launch an innovative new social mobile startup called MyNyte. The focus is to answer the question “What are you doing tonight” and then team up with your like-minded friends to do the same thing. Essentially, the app helps eliminate the hours of planning, phone tag, text tag, email tag, voicemail tag and any other kind of tag you can play as you plan your evening.

Tyrese Tweets about MyNyte

This app is pretty hot, how hot? Well Tyrese for one has been tweeting about it. MyNyte’s co-founder Jimmy Caylor says that Tyrese isn’t the only celebrity that’s checked out the app. A social mobile startup like this could not have picked a better market to introduce itself in as south Florida. We all know that Miami, South Beach and Fort Lauderdale are the hubs for night-time entertainment.

The three guys that founded MyNyte are no strangers to nightlife and the partying scene. Through their own personal experiences and the experiences of their friends they’ve made sure that MyNyte has everything taken care of.

Planning your night- MyNyte helps you scout the perfect places. Whether you’re looking for an upscale night of martinis, cocktails and lounging or you’re looking for the hottest clubs with the best people MyNyte uses your profile to match you up with the action.

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