bringhub Makes Brick & Mortar As Easy As Ecommerce

bringhub (1)

As if startup life isn’t crazy enough. The Pantelides brothers decided to build the alpha product of their social marketplace from 3 different cities in 2 different countries.

Now they’re all in the same city–LA–and looking forward to the launch of bringhub, a platform that allows shoppers to discover local shops while enjoying the ease of online shopping and same day delivery. They will be launching a private beta later this month in LA, but they have ambitious expansion plans after they prove their model.

bringhub could be the bridge between the local movement and the “now economy.”

Check out our Q&A with cofounder and COO Philip Pantelides:

What does your company do?

Discover, Shop, Deliver

bringhub is a social marketplace that enables people to discover the best shops in their city, share with communities they trust and purchase products, delivered conveniently on the same day.

We connect shops in cities with their interest groups through a unique social networking experience. Our platform is developed around a social interest graph built specifically for shopping, so users & shops can make recommendations to people who are the most interested. Shops can have closer interaction with their customers, who have a more immersive online purchasing experience. Our beautiful SHOP WINDOWS marketplace lets users experience the store in the next best way to a real visit & gives retailers a new distribution channel to showcase their store.

Our positioning as an aggregator for courier partners both offline (Local courier companies) & online (e.g. postmates, deliv, Uber, Lyft…) allows us to offer same day delivery at an affordable price to customers (starting at just $6.99). We utilize existing infrastructures & improve the productivity of individual retail locations, making them more profitable & therefore bringing back revenues to the region. Our approach allows these local retailers to compete with national e-commerce companies due to the effective use of a location-based distribution tool, negating the need for high warehousing overheads. The supply chain becomes more efficient, resulting in the acceleration of delivery times for customers.

 

Who are the founders, and what are their backgrounds?

We are the Pantelides brothers: Dominik, Oliver & Philip.

As brothers we have naturally known each other for a long time & as a result work exceptionally well together. Previously, each of us took a separate path, gathering extensive experience in different areas. Now with bringhub our combined and complementary skill sets, passion and love for creativeness are our driving force to success.

We bootstrapped bringhub & built an alpha version of our product from three different cities and two different countries, all with the power of online collaboration tools – proving our team dynamics & productivity.

Where are you based?

We are based in and will be launching bringhub in Los Angeles, CA. Due to the lack of public transportation, a spread out & diverse population, & a large number of great shops, LA is the perfect starting point for bringhub. We hope to bring revenue back to regional retail through the convenience of same day delivery, a more immersive online shopping experience, & the social discovery of shops in the city.

What problem do you solve?

It is difficult to discover great shops around us – current platforms such as yelp are ineffective at showcasing stores in a way that is satisfactory to retailers & ratings can be easily swayed by paid for or fake reviews. People want an emotional online shopping experience, convenience & faster product delivery – people expect convenience & a great product experience as  standard with the development of the “Now Economy”. Social e-commerce is still not a personal experience and does not represent real life buying behaviors. City retailers are looking for new distribution channels to compete with e-commerce & need a better way to communicate with their customers online. The courier industry is in need of new business revenues, with the decline of document delivery.

Why now?

Shopping promenades, malls and high streets have steadily decreasing revenues due to e-commerce becoming simple and comfortable. We are bringing back business to our cities through a new kind of social marketplace combining community and convenience.

Currently, people have limited options for shopping and sharing stores & products with people they trust in their cities. Although there is a current focus on location-based online shopping, flash sales or discount models are proving to be unsustainable & no one has quite found the secret sauce to represent stores online. Price value is the key & great physical stores always offer a more personal buying experience than traditional e-commerce.

There are two facets of localized retail: Customer service values & high quality products. Social e-commerce is the solution to transfer this experience from brick & mortar to the web. Retail marketing through current social media channels does not have a good ROI due to the message being lost in the noise. With bringhub stores & brands can target marketing to the people who are most interested in purchasing products to achieve better conversions. Same day delivery has been dubbed the savior of brick & mortar. However current models based on high courier commissions or in-house delivery fleets are unsustainable. bringhub makes same day delivery affordable, scalable & sustainable.

What are some of the milestones your startup has already reached?

bringhub is proud to partner with laedc.org & the Los Angeles Chambers of Commerce who endorse our vision of bringing revenue back to local retail. We have recently partnered with on of LA’s largest couriers Now Courier Services. bringhub now has access to over 300 couriers to execute same day delivery in the Los Angeles area ready for launch. bringhub is currently selecting & partnering with the best stores in LA. If you have a recommendation for a store you love please tweet us @bringhub or email us at hello@bringhub.com. If your store would like to be showcased on bringhub for free please visit http://bringhub.com/Partner/ for further details.

What are your next milestones? Where can people find out more? Any social media links you want to share?

bringhub will be launching in Los Angeles this Fall please sign up at http://bringhub.com/ to be the first to #shopyourcity.

In the mean time connect with us on fb.com/bringhub or tweet us@bringhub and tell us how much you #loveyourcity. To follow the bringhub journey please check out http://blog.bringhub.com/.

bringhub is currently raising a seed round for details please visit https://angel.co/bringhub & spread the word.

 

Spanish Startup Moodyo Is A Smarter Social Shopping Community

Moodyo,Spanish startup,TechCrunch Disrupt,Social ShoppingSpanish startup Moodyo is growing itself in the Spanish countryside away from big metropolitan areas like Madrid and Barcelona. In the town of Seville, where Moodyo was born, there are less than 10 active tech startups, making talent and capital extremely hard to find. That didn’t stop Javier Padilla though.

At a time in Spain where they unemployment rate is a whopping 26% Padilla went ahead and quit his job and with $120,000 dollars of his own money, embarked on creating a social shopping site. Others have attempted to bridge a social network with on and offline shopping but Padilla insists that Moodyo has it right.

Others in Spain must have agreed because he was able to raise $600,000 last November. Now he plans to expand his startup based on three simple ideas; I want it, I Have it and I love this, by opening up an office in New York. Padilla tells nibletz.com that they’ve spent the better part of a month, staying in New York after presenting in the Startup Alley at TechCrunch Disrupt. They’ve started forming relationships in the New York startup scene and with New York based investors.

But they weren’t alone, especially at Disrupt. That’s where we saw both Styloola and 3 Other Things, also international startups testing the waters of on and offline shopping.

We got a chance to catch up with Padilla check out our interview below.

What is your startup, what does it do?

Our startup is Moodyo. It’s a social shopping network that really connects the dots between consumers, vendors, brands and trendsetters. We’ve created a system where users can find the right people to follow based on their personal taste, and brands/shops can use Moodyo Insights to track the behavior of potential customers -in a non-intrusive way…- and send them targeted offers and discounts.

Who are the founders and what are their backgrounds?

Javier Padilla, CEO and Co-Founder and Alex Guerra, CTO and Co-Founder.

Javier Padilla has a deep background in the Internet business. He’s a designer and coder that started building websites in 1997. In the last 16 years he has developed more than a hundred sites for companies and individuals. He co-founded in 2006 El Desmarque (http://www.eldesmarque.com), a network of news sites that has around 80.000 unique visitors each day in Spain and is profitable. He also directed the IT department of ABC (http://www.abcdesevilla.es) for 5 years (2006-2011). ABC is the third largest online news site of Spain. Javier loves music and plays drums and the electric guitar in his spare time.

Alex Guerra is a Software Engineer with a great knowledge of Java and other related technologies. He worked for several years developing big websites for corporative clients in Spain.

Alex and Javier worked together for 2 years before they decided to quit from their jobs and start a new career with Moodyo in 2011.

Where are you based?

We are now based in Europe (Spain), but in the summer a part of the team will move to New York. We’ve spent a month now in the City looking for partners, investors and we’ve got an amazing feedback from them.

What is the startup culture like where you are based?

Well, honestly there’s no startup culture in Seville (the city where Moodyo born). There are like two or three startups in the city and a 99% of the people doesn’t know what the word “Startup” means. It’s hard to raise a company there. And it’s more difficult to raise money so we’re very happy about having closed our first round of funding back in November 2012.

In Madrid or Barcelona is different. There’s a new ecosystem of startup companies and some investors with an interesting background. In Spain we have some recent successful companies that have been acquired by the big ones. Amazon acquired BuyVIP two years ago and Telefonica did the same with Tuenti.

What problem does your startup solve?

The platform solves many problems. First, you get recommendations from people you really trust. That’s important because we’re not uploading a bunch of products that we want you to buy but, instead, users with a taste like yours are uploading things that you may like. As we have a follow/unfollow system, all the info received by the user via email, via Moodyo or via other social networks is filtered. Also trendsetters have the chance to build a community of loyal fans and shops don’t expend money on spamming users with the wrong offer. As a result, the user finally gets the product that he needs at the best price/location and shops/brands don’t spend money spamming people with offers that they will never use.

What is one challenge that you’ve overcome in the startup process?

The unemployment rate has reached 26% in Spain. There are more than 6 million people without a job (a 26% of the active population). That’s crazy. And that means that there’s a little chance for entrepreneurs to get money from banks and people around you (family, friends and fools, the famous “3 F’s”) are out of money. So you really need to have an interesting product to convince someone to invest in your project. The first thing I did was to quit my job and put $120.000 from my pocket. Everything I had. Then I tried to find the best people around and fortunately I created an amazing team.

What are some of the milestones your startup has achieved?

We won the Tech Media Europe award in February 2011. That was important because we didn’t have the product in those days and some investors validated our idea. Then we joined the Mola Incubator from Spanish entrepreneur Enrique Dubois who gave us some interesting advices. In November 2012 we closed our first round of funding ($600.000). From January 2013 the network started to grow steadily. Three weeks ago we opened the first shop inside Moodyo and we’re already processing orders everyday. So getting the famous “traction” is our last milestone.

What are your next milestones?

Getting a big amount of active users to be seen as a real opportunity for investors is the first one. We’ll do it because we’re already growing in every way. Moving to New York is also mandatory for us now from my point of view. We’re working on both things at the same time. The mobile app, that will be launched in June will help us because it’s a real tool for shopping.

Who are your mentors and role models?

Well, my first role model is my father. He taught me to work 24 hours a day if you want to succeed. Then Jeff Bezos is a big inspiration and a role model for me. I totally agree with him about how important is the team. It’s the most important thing. If you have a committed and smart team then you have a 50% of the job done. The idea is important, of course, but there are a thousand ideas that died because they didn’t have a team to support them.

What are some of the advantages/disadvantages growing your startup outside of Silicon Valley.

It’s very hard to create a new concept and spread it. When we started to talk to others about “Social Shopping” three years ago in Spain it was like… “Social…what?”. Then the media and blogs outside our country are very hard to reach. If you’re not in New York or The Valley you don’t have the chance to reach to the big ones. Now we’re starting to do it. Nibletz is one of the first sites where we’ll be featured outside Spain (and we’re very happy about that :-)). In Spain we’ve been featured in the most important blogs and newspaper.

What’s next for your startup?

Growing, growing and growing. Then we want to find new partners in United States. In Spain we have 36 pending requests to join us with a shop inside Moodyo.

Where can people find out more, and what is your Twitter username?

We have a blog > http://blog.moodyo.com

We’ve been recently featured in El Pais (sorry, it’s in Spanish. It’s the largest newspaper in Spain) > http://tecnologia.elpais.com/tecnologia/2013/04/22/actualidad/1366654572_098303.html

Moodyo Twitter account > http://twitter.com/moodyo

Check out more than 40 other startup stories from TechCrunch Disrupt NY 2013 here at nibletz.com

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