The SXSWi or South By Southwest Interactive show, as part of the annual South By Southwest festival held in March every year, continues to grow. This year all hotel rooms in the immediate vicinity are already sold out. Last year, despite torrential downpours for three days SXSWi had it’s biggest year ever.
SXSWi has been the birth place to many great startups that we use today. Twitter, FourSquare, and Zaarly are just a few of the startups that successfully launched out of SXSW. Glancee (acquired by Facbeook), Highlight and Banjo were the talk of the town last year during the festival.
Thousands and thousands of entrepreneurs flock to Austin Texas to see and take part in the latest startups brewing across the country. In fact, there are even buses that head down to SXSW where startups are building “startup weekend style” along the way. There are many startups that set aside a great chunk of their marketing budget to participate in the SXSW festivities. Other startups use it as both a customer acquisition point and a launch pad.
SXSWi Director Hugh Forrest has seen how SXSWi has grown and taken off and now he wants to expand the property and brand outside the realm of downtown Austin. Forrest has announced V2V August 11-14 2013 at the Cosmopolitan in Las Vegas.
While the strip is still a short distance away from Zappos founder Tony Hsieh’s Downtown Project, the 4 day SXSW conference is a welcome event among all of Las Vegas’ tech community.
Forrest hasn’t decided what “V2V” means just yet but told the Austin Chronicle “Well, the idea there is that it is somewhat of a meaningless term, but if you really want to think of a meaning there, it could be visionary to visionary, or voice to voice, or voice to visionary, or visionaries to Vegas. We like that it’s an open palette and will afford us some room to grow and develop into whatever this event becomes.”
While the Downtown Project continues to grow and the Vegas tech scene is on fire we’re pretty confident that V2V will catch on just as quickly. If it doesn’t though, Forrest isn’t worried. He’s used to building things slowly and organically.
” I think that we can bring a lot of skill and expertise to the Las Vegas venture. On the other hand, one of the reasons SXSW is where it’s at now is it that it was allowed to grow somewhat slowly and organically. We were afforded the luxury of making mistakes on a fairly small stage and then learning from those mistakes and growing after it, growing better. It’d be great if the Las Vegas thing draws a big crowd the first year but at the same time, I don’t want to grow that too fast. I’m very much a believer of the slow, organic growth idea as a way to figure out exactly what you’re doing” Forrest said in the Austin Chronicle interview.
“With the growth and popularity of the startup-related programming across the SXSW family of events, it is clear that there is enough momentum to create a wholly unique and independent event focused on entrepreneurs,” said SXSW V2V Producer Christine Auten said in a statement. “SXSW V2V will follow the same general strategy we have followed with other SXSW experiences. It is about turning creative ideas into reality — bringing visionaries to Vegas.”
SXSW V2V will take place at The Cosmopolitan of Las Vegas — a deluxe urban resort in the heart of the Vegas Strip — from Sunday, August 11 through Wednesday, August 14. SXSW V2V registration will include three days of programming, an opening reception, welcome dinner and an eclectic mix of evening and networking events. Register now at the discounted rate of $695 through December 14, 2012
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