Philly Startup: TicketLeap Kills The Frog

20120626-001154.jpg

Back in April we reported that Philly event ticketing startup TicketLeap was the first ticketing company to offer reserved seat ticket mapping for user created events.

On Monday evening an alarming post came across the Philly startup listserv. TicketLeap CEO Chris Stanchak announced that “the frog is dead”. What? The frog is dead I thought to myself. Was TicketLeap shutting down, we’re they acquired?

After reading the post thoroughly TicketLeap has gone through a rebranding and with that they killed off their mascot frog. The Kermit’s of the world wept in a moment of silence. Actually, though, this is good news for Stanchak and the team.

Stanchak said in his note to the Philly startup and tech community:

As many of you know, we’ve been quite busy working on our platform over the last two years since we relaunched it in the cloud on AWS. Our product team continues to astound me and I couldn’t be prouder. We are a product first company, but we felt like it was time to catch up some other areas.

So……I’m happy to say that we’ve taken another big step on this great ride and launched a new brand identity for TicketLeap – we feel it best reflects us as a company….and in order to do that we had to kill the frog (gasp!).

The new logo accompanies a relaunch of the TicketLeap website, iPad, iPhone and Android apps. Key elements of the new redesign include making the site more social, user friendly and adds the ability for event organizers to add mobile box office, a feature that Eventbrite released last year.

The new social initiatives include deeper integrations with Facebook and Twitter which allow people to socialize around a certain event. VentureBeat also reports that TicketLeap will be able to pull valuable demographic analytics about events set up through the service.

Unfortunately for the frog though, it looks like he’s going to be somebody’s fried frog legs dinner sometime soon.

Linkage:

Check out TicketLeap’s relaunch here at TicketLeap.com

Nibletz is the voice of Startups “everywhere else” here are more stories from “everywhere else”

Help us stay on the road covering the best Startups everywhere else here’s the link

Philly Startup: TicketLeap Is The First Ticketing Startup To Offer Reserved Mapped Seating

Of course sites like TicketMaster, LiveNation (part of Ticketmater) and stub hub offer arena and venue maps for ticketing but the do it yourself event ticketing companies like Eventbrite have yet to offer that service. A Philly ticketing startup called TicketLeap has just leapt in front of the San Francisco’s event/ticketing startup giant.

Now smaller venues, self organized events and even larger conferences can sell tickets to an event by seat number, and incremental pricing the way you would purchase a ticket to an NBA game or a rock concert. While EventBrite allows you to offer different tickets to the same event, like a VIP ticket or an early admission ticket, once through the front door all the tickets are pretty much general admission.

TicketLeap’s new service will allow clubs, bars and other venues to seat auditorium style if they want, build a map and sell tickets accordingly.

“Our goal is to continue refining and simplifying the ticketing process for event organizers, and we’re stoked to be the first company to bring the self-service, reserved seating functionality to market,” said Chris Stanchak, founder and CEO of TicketLeap, in a statement. “We’re all about catering the ticketing experience to the needs of all our customers, and this new feature allows us to further the personalization and customization process of creating events and selling tickets.”

 TicketLeap has been around since 2003 but started gaining major traction in 2008 with a venture funding round of $2 million. In 2010 they had another venture round of $2.53 million. Their most recent funding round was a $25,000 investment from Philadelphia’s Ben Franklin Technology Partners (source: Crunchbase)
Source: Venturebeat