Philly’s Novotorium Announces New Seed Funding Program

Philadelphia’s Novotorium continues to support health, wellness, and nutrition startups across the Philadelphia region. We’ve covered Novotorium quite a bit over the last 18 months and their progress has been fun to watch.

The team backing the startup support organization wants to get in with companies in their wheelhouse as early as possible, sometimes backing companies as early as a business plan stage or during the development of a companies minimum viable product (MVP). More often than not, companies at that early a stage are turned away and can’t develop without funding, especially in health and wellness sectors.

Novotorium has announced a week’s worth of programming geared towards the earliest stage companies. The program runs the week of September 16-20 and at the end of the week those that participated will be part of a business plan competition on September 23rd. The competition will have a $2500 prize, but Novotorium will consider all participants for possible future investments ranging from $5,000 to $250,000.

“Our goal with this program is to work with companies in the early stages of developing a business plan and creating the first iteration of their business. We are looking forward to helping them build out their plans and create their minimum viable products. We anticipate that we will be able to offer seed funding to several companies,” Novotorium Managing Director Stuart Segal said in a statement.

Novotorium’s Marketing and Business Director, Chuck Hall, summarized the program on their blog:

During each day of the week-long program — September 16 through 20 — Novotorium partners will be on hand at Novotorium in Langhorne to offer classes and hold office hours on key parts of creating and launching a business — finance, law, marketing, sales, operations, lean startup, agile development, technology, health care products and markets and more. This is a completely free week of sessions, with the goal of helping entrepreneurs accepted into this program move forward with their business plans and business implementation efforts.

On Friday, September 20, business plans and business development efforts will be vetted, with approved startups slotted into presentation times for Monday, September 23. Entrepreneurs will be asked to present to a Novotorium panel that will then determine the winner of the competition. The winner will receive the top prize of $2,500 in cash and $3,000 in services at Novotorium over a 30-day period.

Companies wishing to participate in the program must apply on the Novotorium website using the ordinary application form. Applicants should note “TBD” in any part of the application that is yet to be determined. Applicants should also note “Applying for September Program” in the “What Else?” section of the application.

Interested? Hit the application link above

First Round Capital Shares Their Expertise With First Round Review.

Josh Kopelman, the founder of Half.com and the founding partner at Philly and New York-based First Round Capital, has been a big supporter and encourager of startups. In addition to First Round Capital, he’s been very active in the Philadelphia and New York startup scenes.

Kopelman is active on the Philly Startup Leader’s list, and he’s also the founder of the Dorm Room fund. He’s particularly active in startup events that cater to young entrepreneurs, like nvigor’s student startup summit.

First Round Capital has participated in over 100 funding rounds from seed to series D. They also recently expanded their dorm room fund by $500,000 to spread that fund to Silicon Valley.

Kopelman and the team at First Round Capital have been quietly working over the past four months to take their vast knowledge to the Internet and share it with entrepreneurs and founders everywhere. Their newest product is called “First Round Review,” and it’s dubbed “Actionable Insights for Technology Entreprenerus”

“There is no shortage of media available on startups – every day there are dozens of stories talking about what startups are doing – the funding rounds, product launches and latest tech rumors and trends. Yet there are so few stories talking about how they are doing it, ” Kopelman said in an email to the Philly Startup Leaders listserv.

Startup tips and startup advice are very popular. Some of our best stories here at Nibletz fall into that category. Kopelman takes that notion a few steps further by offering insight that only an angel investor or venture capitalist with over 100 investments could offer.

They’ve already published 30+ articles in a wide range of topics.

Kopelman explained in this First Round Review post how they differ from other startup blogs:

“We know we’re a venture fund — not a publishing company. But many venture capitalists have published amazing content in their personal blogs before. The difference is that while other VCs have done a great job sharing their personal observations of the market and their personal thoughts on how to build and finance companies, we’re going to be primarily focused on sharing actionable knowledge from the best practitioners – those actually in the trenches building. So one day it might be a piece on how to interview product managers and the next featuring how to build high performance teams with the Chief Talent Officer of Netflix.”

The very first article they published was: “How Estsy Grew Their Number of Female Engineers by Almost 500% in One Year”

Check out First Round Review here.

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AppArchitect Could Be The Easiest Way To Build An App [interview][disrupt]

AppArchitect is an idea that was actually born at TechCrunch Disrupt NY 2011. It was there, at the Disrupt Hackathon, where the first lines of code were written.

Over the last two years the team behind AppArchitect has been refining the product. They’ve also been through the DreamIt Ventures accelerator in Philadelphia and raised $325,000 from Actinic Ventures, BHV, DreamIt and other angels.

They finally went live just before 4:00pm on the Battlefield stage at Disrupt 2013. Co-Founder Ilya Zatulovskly took to the stage and showed off what could be the easiest platform ever to build a native iOS app. AppArchitect sets itself apart from other DIY app generators because it’s not template based and not just a “wrapper”.

Users who want to create a new app simply need to know how to drag and drop things, to create an app using AppArchitect. Zatulovskly says “if you can build a slide deck you can build an app”.

It’s such an easy platform that Zatulovskly created an app during the quick Battlefield presentation.

That may not have been enough to wow the judges in their Battlefield session called “Get Things Done”. The judges: John Frankel, Hilary Mason, Megan Quinn, and Sam Yagan seemed to take notice that the competitive landscape in the DIY app creation space were plentiful. They also weren’t exactly sure who the end user was.

Naturally, the end user is anyone who wants to build an app. However, design agencies and advertising firms are already employing developers and DIY app creation tools that have already been on the market. With over 1 million apps across all of the app stores, it’s getting harder and harder for any app to stand out.

AppArchitect could come in handy for mom and pop shops, small restaurants and small businesses who are looking to get into the app world with something specific for their business.

Regardless, Zatulovskly and the AppArchitect team are hoping to use this experience, coupled with the knowledge and experience gained at DreamIt, to raise another round of capital and continue building AppArchitect.

Check out our video interview below and for more info or to try it out yourself you can find AppArchitect here.

More startup coverage from TechCrunch Disrupt NY 2013 here.

Student Organization nvigor Hosting Philadelphia Student Startup Summit April 20th

An organization hoping to raise awareness and collaboration between Philadelphia’s college student community and business and industrial leaders in the region is hosting a startup event at the University of Pennsylvania. The event called the “Philadelphia Student Startup Summit” takes place this coming Saturday as part of the Philly Tech Week festivities.

The students in the organization come from a variety of schools in Philadelphia including the University of Pennsylvania, Temple and Drexel University where nvigor co-founder Abhiroop Das is a junior.

The Philadelphia Student Startup Summit is hoping to serve as an “Introduction To Philadelphia Startup Community” for many of the students, and business people who attend the day long event.

Event organizers have done a great job of keying up some of Philadelphia’s top startup community leaders as speakers. Josh Kopelman managing partner of First Round Capital and Karen Griffith Gryga, managing partner at Dreamit Ventures are both on tap to speak at the inaugural event.

The event will also feature a “startup alley” showcasing some of the regions best startups. Some of the startups are also looking to hire students right out of college.

Tickets can be picked up here, they are free but they’re running out quickly.

You can find out more about Philly Tech Week here.

Startup Grind Announced For Philly!

Startup Grind, the global startup community designed to educate, inspire and connect entrepreneurs through monthly top tier fireside chats is sweeping the nation. Philadelphia is the latest city to add a chapter for the organization.

Startup Grind Philadelphia is being headed by Mike Maher the founder and CEO of Benjamin’s Desk, Philadelphia’s premiere shared office and coworking space for professionals.

“The Philadelphia Chapter of Startup Grind is seeking to fill the gap in programming that currently exists in the entrepreneurial ecosystem. There are workshops, panels, and demos, but entrepreneurs are craving to hear the stories from the horses mouth and are looking for those little keys to add to their startup toolbox.” Benjamin’s Desk community manager Katie Cohen said in an emailed statement.

The first Startup Grind event in Philadelphia will feature Venture Capitalist Wayne Kimmel, the founding partner of Artists & Instigators who’s firm has invested in Dwolla, Seamless, Indiegogo, Reverbnation, Zaarly and Nutrisystem, just to name a few.

The event is Wednesday May 1 from 6-9pm following Philly Tech Week. Interested in attending, get tickets here.

Philly startups your chance to get on Shark Tank is May 11th, details here.

Dreamit Health Announces Inaugural Class

You may think that today is all about accelerators and healthcare, well we didn’t intend it to be that way but there’s major startup news on the accelerator and healthcare front.

DreamIt Ventures, the multi-city startup accelerator brand, announced late last year that they would be teaming up with Independence Blue Shield and Penn Medicine to hold their first medical focused startup cohort. They announced that cohort on Wednesday.

For the first DreamIt Health accelerator they put out an application call for startups seeking to develop tools for healthcare providers to speed up diagnoses and improve outcomes.

“At IBC, we believe that innovation is the key to bringing fresh ideas into health care, and are working to transform the Philadelphia region into a national magnet for health care innovation, investment, and employment,” said IBC CEO Daniel Hilferty in a company statement.

The first cohort includes big data startups, mobile startups, devices, and even fitness startups aimed at curbing childhood obesity. Each team will receive what MedCityNews called a “stipend” of $50,000 and of course access to the DreamIt, IBC and Penn Medicine entrepreneur and mentor network. The program will end with an investor demo day showing the progress these early stage teams made in the program.

The 10 companies selected are:

AirCare: A mobile startup to help hospitals prevent readmissions and improve patient outcomes using telenursing and patient-specific analytics.

Biomeme: A mobile molecular diagnostics device to help point-of-care clinicians and epidemiologists diagnose and track infectious diseases in realtime with smartphones.

Fitly: The company wants tohelp health plans deal with the childhood obesity epidemic by engaging and motivating at-risk families with gaming and convenient delivery of healthcare.

Grand Round Table: Its application helps clinicians rapidly diagnose complex cases by matching the patient’s electronic record against millions of other cases drawn from around the world.

Medlio: The mobile app aims to help physicians get paid faster and get rid of paper-based registering forms with a virtual health insurance ID card to sync the right information among patients, providers and payers at the point-of-care.

OnShift: Helping hospitals improve patient outcomes through instant communications between clinicians caring for the same patient is the goal of this healthcare communications system. It also wants to remove obstacles to effective care delivery and care transitions.

Osmosis: The learning management system helps medical institutions develop clinicians who better retain and apply knowledge through a Web and mobile platform that uses cutting-edge cognitive techniques.

MemberRx: A solution intended to improve the way pharmaceutical costs are controlled by enabling selection of the best generic or on-formulary branded drug for a specific patient through an electronic medical record system.

SpeSo Health: The online analytics platform identifies and accesses medical expertise in rare and complex diseases.

Stat: The Web and mobile app helps providers and payers make patient transport more efficient and lower costs by matching and dispatching idle transportation resources.

The application deadline for Memphis’ highly successful ZeroTo510 medical device accelerator is tomorrow.

Philly Startup SnipSnap Reaches 350K Users For Mobile Couponing App That Works

We started using Philadelphia startup SnipSnap’s mobile couponing app after we saw it at TechCrunch Disrupt NY back in May.Just prior to Black Friday, we had saved over $500 using the app.

SnipSnap app allows you to clip actual printed coupons, take pictures of them and then save them, share them, or both within the app. You can find deals from just about every major retailer, food chain and even several regional businesses within the app. Perhaps the best thing we like about SnipSnap app is that you see coupons from all over the country. As you may know, sometimes a coupon for a retailer may be different in one part of the country than it is in another.

While it’s explicitly explained to app users that these photographed mobile coupons may not work every time, there is a rating system that allows users to share how successful they were. As more and more retailers embrace mobile, more and more businesses are accepting coupons on smartphones. We rarely get turned down these days and we’ve used SnipSnap at ToysRUs, Old Navy, Best Buy, PetCo, Burger King, and Sephora just to name a few.

We first reported on SnipSnap back in May at TechCrunch Disrupt NYC. We were so excited about it that we published this story from TechCrunch Disrupt before founder Ted Mann has even had a chance to finish his onstage pitch. We also immediately got this interview with Mann, when he made it back to his startup alley booth.

By June 2012 the app had reported 150k users and most recently, Betakit has reported that SnipSnap has over 350k loyal users.

“We grew pretty quickly and we’re just now trying to get everything to the place where it can turn from an app with a few hundred thousand users to a few million users,” Mann said in an interview.

In addition to the apps clipped by the user community, SnipSnap has partnered with seven major retailers including; Sears, Aeropastle and KMart which allows SnipSnap to display their store coupons. The app doesn’t currently cover manufacturers coupons but Mann is reportedly working on that feature.

One of the other main features of the app is that it serves up coupons that are relevant to you and it also uses your geolocation to remind you that you have coupons clipped for stores nearby.

Since launching last spring SnipSnap 4.5 million coupons have been saved in the app. 470,000 coupons are original coupons uploaded by the apps user base. They’ve raised $1M in seed funding and plan on a Series A round early this year.

Linkage:

Download Snip Snap here

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DreamIt Ventures Philadelphia Graduates 15, Here’s A Song About it

Earlier this month DreamIt Ventures graduated their fall Philadelphia class. DreamIt Ventures holds accelerator programs in their hometown of Philadelphia, New York, Israel and a new program that started this year in Austin Texas. The fall Philadelphia class was their 7th class to graduate the program.

Here’s a list of all 15 startups that pitched at Investor Day:

Altair Prep: An SAT tutoring service that remotely connects students with leading tutors.
Applique: A drag-and-drop tool for creating mobile apps.
Betterific: Helps you share and find ideas to improve product development.
Brideside: An online boutique that helps brides build up their wedding experience together with their wedding party.
CallGrader: Lets companies collect marketing data and analytics from phone calls.
Charlie: Prepares you with information about a contact before you meet up with them.
Cloudamize: Offers tools to help companies manage and optimize their cloud services.
FlagTap: Helps websites increase user engagement, and tells them exactly what their visitors are doing.
Mor.sl: A combined recipe and grocery delivery service.
NinjaThat: An online marketplace that lets businesses outsource tasks to students.
PeerActive: Brings together game dynamics with e-commerce.
Spruceling: An online marketplace for parents to sell their kids’ used clothes.
TrendBent: A personal style engine for men.
Vizy: Lets you record and store virtual memories in physical places.
ZenKars: Offers a peaceful online marketplace for buying used cars.

Philadelphia’s class ended demo day with a song. Check out this awesome video below courtesy of TechnicallyPhilly’s YouTube Channel.

Linkage:

Check out DreamIt Ventures here

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Black Friday’s Over, Continue To Save Money With Philly Startup Snip Snap App

Back in May we brought you the story about Philadelphia startup Snip Snap App. We were so intrigued with the concept behind Snip Snap, that we actually posted this story, before founder Ted Mann got off the stage at TechCrunch Disrupt NYC.

Snip Snap App has saved me over $400 personally since last May. The concept is simple, it’s a wallet for your print coupons that allows you to crowdsource print coupons from other users. Now if you’re a real coupon king, or coupon queen, then you know that different regions have different coupons. With internet coupons on the rise, and more and more stores accepting coupons on phones, Snip Snap App is poised to save consumers hundreds of dollars.

Snip Snap App allows you to take photos of the coupons out of your local inserts, post them to the app and the community and then report on their success rate in usage. Gigantic nationally known chains like Kohl’s, Best Buy, Target, Old Navy, Aeropastle, Toys R Us and several fast food chains honor electronically stored coupons from just about anywhere, even if they say “some restrictions apply”.

If you’ve snipped a coupon that doesn’t work on redemption you simply report that in the app for others to know. Users can search coupons by name, location and more and they can see how successful those coupons have been by others that have actually used them.

With the biggest shopping day of the year behind us, we thought it was a great time to check in with Mann about Snip Snap and see what, if any, surge he saw in Black Friday.

Philadelphia’s Jewish Startup Accelerator Looking For 3rd Class

The Tribe 12 fellowship, a business accelerator focusing on ideas that relate to the Jewish community, is looking for it’s next class.

The fellowship is part of the Tribe 12 network which is a network of projects “that, as a whole, offer a holistic approach to engaging individuals in choosing a personally inspiring Jewish community, network, or life-style, with a particular focus on 20s and 30s. ”

The Tribe 12 Fellowship functions as a startup and business accelerator giving startups, and entrepreneurs access to mentors, seminars, grants and funding opportunities. While there is no seed fund in place for the startups selected for the class, the six month program ends with a pitch fest.

Many members of the Philly Startup Leaders, list serv were up in arms today when Danielle Selber, the Tribe 12 Fellowship coordinator, posted an application link. Many folks felt like an accelerator put on by a Jewish organization to strengthen the Jewish community was segmenting. Of course, I did not. Eventually many more seasoned members of the PSL spoke out in defense of the Tribe 12 Fellowship. The best comment being from Jerry Levine who said: Perhaps this is being a dead horse, but PSL is, by definition, a limited group – focused on Philadelphia (and Philadelphia-area). If it weren’t, perhaps it would just be called “Startup Leaders?”

Regardless of the PSL’s feelings about Tribe 12 it’s a great program and resource to entrepreneurs with a Jewish element in their startup or business. Most of the graduates from the 2010 and 2011 program have socially driven startups that are out to help the community at large.

Selber took a break between high horse ego beatings, on the PSL, to respond to a couple questions from nibletz, you know the info you’re dying to know.

Philadelphia The Founder City, To Invest $3.5 Million In Startups

Philadelphia Mayor Michael A Nutter announced today that the city of Philadelphia and the Philadelphia Industrial Development Corporation has created a joint two-tiered investment and grant making initiative called “Startup PHL”. Philadelphia is looking to spur more innovation and encourage startups to move to the city of brotherly love.

In a video Nutter talks about Philadelphia being home to the most important startup of all , the United States of America. Now 200 years later Nutter is looking to attract more founders to the city.

To do this Philadelphia is issuing an RFP for a private investment firm to match and manage a $3 million dollar investment from the Philadelphia Industrial Development Corporation to establish the Startup PHL Seed Fund. The RFP deadline is December 7th. Those startups receiving investment from the Startup PHL seed fund will either need to be in Philadelphia or relocate to Philadelphia to meet a yet to be established residency requirement.

The other $500,000 will come in the form of grants. For that, the City’s commerce department has put out a call for ideas. They’re looking for “innovative, exciting proposals for ideas and programs that support startups and entrepreneurs of all stripes in Philadelphia” In a release they said: “the goal of this fund is to make grants to proposals that enhance collaboration in the startup community; attract new entrepreneurs from both within and outside the city; foster networks for entrepreneurs to collaborate with each other, mentors, talent and investors and ultimately lead to more business and job creation in Philadelphia.”

In the government/private partnership for the Startup PHL seed fund the private firm will handle all of the investment decisions. Longtime Nutter aide Luke Butler says he hopes that the seed fund will start making it’s first investments as early as summer 2013.

It’s obvious that this is a “startup community” initiative as much as it is a technology investment initiative. It’s evident that Zappos CEO Tony Hsieh’s “Return of Community” is starting to pop up in other cities.

“We have broader goals than a return on investment, but we’re hoping to leverage a relatively small public investment that generates more private capital that highlights this important sector and conveys momentum here,” Butler said. “The tech sector is an important part of our economy in that it’s going to be a driver of job creation and is [a way of] keeping college grads here,”

New York, Boston, Austin, Seattle and Baltimore all have government/private partnerships in one form or another to drive early stage investments in startups and keep them in their cities. Las Vegas has a $350 million dollar private initiative from Hsieh to revitalize the downtown area through startups, tech, education and real estate to make downtown Las Vegas a more serendipitous place for entrepreneurs and recently relocated Zappos employees.

Local startup investor and supporter Brad Dennenberg of Seed Philly told nibletz in regards to today’s announcement:

“Today’s announcement marks a significant step towards putting Philadelphia’s startup ecosystem on the national map. Philly is now one of just a few cities in the country with city-backed funding, proving the area’s dedication to growing and retaining high growth (and high paying) companies. With the cost of launching a minimum viable product now lower than ever before, this fund should make a significant impact in a short period of time. I couldn’t be more excited! “

While technology is typically the focus in startup initiatives like this Butler says they want to hear everything.

“If you have an idea, an organization or individual, that supports growing business, jobs in the city, we want to hear it, whatever it is,” he added Technically Philly Reported.

Linkage:

Startup PHL is here

Startup PHL’s call for ideas is here

Everywhereelse is here

Philadelphia: First Round Capital Debuts “Dorm Room Fund” For Student Startups

Josh Kopelman is the managing partner at Philadelphia based First Round Capital. While based in Philadelphia, First Round Capital, invests in companies across the country.

Kopelman got his start as an entrepreneur with his company Infonautics which he founded in his dorm room as a junior at Penn. By the time he graduated the company had 20 employees. Kopelman believes that colleges and universities house some of the best ecosystems for innovation.

That’s why he’s started the “Dorm Room Fund”. This new fund is set up to become a fund that is for students, and eventually run by students. While First Round Capital is injecting $500,000 in seed money to the fund, Kopelman is hopeful that the initial first investments will then select the next round, and the next and so on and so forth. Kopelman is looking forward to being an advisor to those companies selected to the fund.

This new student fund will:

1. Be run by a students – not suits. A student investment team would know the entire student and campus ecosystem – allowing them to find, screen and invest in the best ideas

2. Be located on campus, so that it constantly has a feel for the vibe on campus

3. Students are engineers, marketers, financers, writers, doctors, lawyers and researchers… Allow them to focus on investing in companies that disrupt big markets that they (students) have expertise in.

4. Finance students based on their needs. Students are scrappy and often just need that first $10,000 – $20,000 in order to build their product and ship a minimum viable product – let’s call their current stage the dorm room stage…

First Round Capital and Kopelman hope to introduce the Dorm Room Fund in college cities across the country. This first round of investments is concentrated to Philadelphia and students that are either enrolled in, or just recently graduated from Philadelphia area schools like the University of Pennsylvania and Drexel.

Kopelman is currently on the prowl looking for the first 8 students who will serve on the investment committee, which will oversee which student run startups get investments from the fund. If you’re interested in being considered for the investment committee you need to be a student in the Philadelphia area and hit the link below.

Linkage:

Join the committee or submit your startup here

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Philly Startup: Perceptual Network Completes An A-List $1M First Round For People Connecting

Perceptual Networks, a startup proud to from Philadelphia Pennsylvania announced today the completion of their first round of funding. The startup was founded by Jim Young founder of Hot or Not and I/O Ventures and Cheyenne Ehrlich who’s credits include taking two startups from 0 to 30 million plus users.

This round of funding for Perceptual Networks has one of the most impressive lists of backers to come from any startup based outside of Silicon Valley or New York. Venture firms First Round Capital and Bullpen Capital participated in the round. The list of angels is like a roll call of some of the top A-List players in the startup world:

Max Levchin (founder of PayPal and Slide and Chairman of Yelp),
Steve Chen (founder of YouTube and AVOS),
Michael Birch (founder of Bebo and Monkey Inferno)
Richard Yoo (founder of Rackspace and ServerBeach)
Shawn Colo (founder of Demand Media)
Joshua Schachter (founder of Tasty Labs and Delicious)
Alexis Ohanian (founder of Reddit)
James Hong (founder of HotOrNot)
Philip Kaplan (founder of Fandalism, Blippy, AdBrite, TinyLetter and many, many more)
Naval Ravikant (founder of Epinions and AngelList)
Tikhon Bernstam (founder of Scribd and Parse)
Garry Tan (founder of Posterous and Partner at Y-Combinator)
Gabriel Weinberg (founder of DuckDuckGo and NamesDatabase)
Jameson Hsu (founder of Mochi Media)
Bob Ippilito (founder of Mochi Media)
Ken Keller (founder of IGN.com and Cadence)
Paul Bragiel (partner at I/O Ventures)
Tom McInerney (former COO at Klout)
Bill Lee (founder of Remarq and Social Concepts and investor in Tesla)
Nils Johnson (founder of Beautylish)

One of the best parts about this news as that not one of the investors required the startup to move away from Philadelphia. After speaking with Ehrlich we’re not sure that they would have taken money from an investor that asked them to relocate. In regards to Philadelphia Ehrlich told nibletz.com:

“Jim’s wife is from here, and he had moved here about three years ago. That’s why it was on the list initially. But there are a lot of great things to be said about Philly:

Great engineering schools
Lower cost of living (relative to SF or NYC) and better quality of life
A great food and arts scene
As an employers, we see great talent here and limited competition for that talent, which results in a more stable workforce

Plus, the people are nice, friendly and open here. It really is a lovely place.”

Perceptual Networks takes people discovery to a new level by adding in the connection piece. Perceptual Networks is developing a suite of products that make it easy for people to find the people they best connect with, whether they are looking for the right co-workers or employees, the right relationship, the right friends and activity partners or the right community to live in.

“Over the last 7-8 years, Jim and I have been having a long series of conversations about how random the process is by which people meet and get to know each other. Finally, it just became obvious that we should work on this problem that was a central part of our thinking and dialogue for so many years.” Ehrlich told nibletz.com

“This is something that Jim and I have been talking about since the day we met,” said Cheyenne Ehrlich, founder and CEO of Perceptual Networks. “Your community, friends, co-workers and life partner, if you have one, collectively have such a huge impact on the quality of your life. We want to make the process of finding and developing that community of people as easy as possible, for everyone.”

While most discovery apps are about discovering someone right now, wherever you are, the tools provided by Perceptual Networks are looking for a more long term effect.

Investors in Perceptual Networks are confident they have a win. Young’s HotOrNot was founded in 2000 and sold for $20 million in 2008. HotOrNot is even featured in the movie about Mark Zuckerberg and Facebook in a scene where Zuckerberg and his roomates are combing through HotOrNot and adapt it to Harvard.

Linkage:

For more on Perceptual Networks visit their website here

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Drexel Students Launch Philly Startup: Tagitbest

Nicholas Pirollo, a self proclaimed serial entrepreneur and an undergraduate student at Drexel University and his team have launched a new and exciting SEO product. Sure you’re saying what’s new and exciting about an SEO product? Well first off Tagitbest is about Twitter and Instagram, moving SEO to two of the hottest spaces on the planet right now.

Rather than search engine optimization Tagitbest is a “hashtag optimizing engine”. Tagitbest is actually solving a huge problem for people. Take the DNC for instance. We’re on the ground in Charlotte NC operating out of Startup Hub “Packard Place” at the PPL blogger/online journalist lounge. Now in a room full of 500 journalists no one could tell us the “official” hashtag for the DNC on Monday morning. Some are using #DNC2012, some are using #DNC12, Some are just using #DNC and then some are using #obama and #4moreyears.

If you head upstairs to the official Politico convention studios and hub they use their normal tag #Politico and then a different tag for each event that they’re hosting which has been a minimum of 4 events per day. All of these various tags can get a bit confusing, and that’s just for this one event.

Tagitbest will optimize your content, whether it be a picture, tweet or other piece of media and tell you what tag will be best to get your content in front of the most people.

Tagitbest comes in three flavors, web, iOS and Android and you can find their app in both the Google Play Store and the iTunes app store.

The interface is easy to use and as long as you know what a hash tag is you’re in business. Now if you’re a developer they do offer an API as well so that developers can embrace their new backend technology.

Linkage:

Check out Tagitbest here

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