Philly Startup Snip Snap, Putting Print Coupons In The Digital Space

Snip Snap founder Ted Mann presenting at TechCrunch Disrupt NY 2012 (photo: nibletz inc)

A new startup mobile app called Snip Snap presented today during the first session of Tech Crunch Disrupt’s Battlefield. Snip Snap is in the pool of 30 other startups competing for 50,000 dollars and the Disrupt cup.  I loved the idea so much that I started writing this article while Snip Snap founder Ted Mann was still presenting.

The idea for the app is incredible (hence why I am writing about it right this second). Basically you take a picture of an actual print coupon out of your newspaper or direct mail. The picture uploads to the app, makes note of the barcode and the expiration date and goes into your virtual wallet.

Once in your wallet the coupon can be shared with other users. That gives the app a second life. I remember when I moved away from home my mom would send me her coupons from the Baltimore Sun and the Washington Post now with this app you can get coupons from major stores across the country. If you didn’t know, sometimes a Bed Bath & Beyond may have a great deal on something in California and not in New York and vice versa.

MC Hammer questions Snip Snap founder Ted Mann At TechCrunch Disrupt NY 2012 (photo: nibletz inc)

With all this nationwide coupon sharing, there is a function in the app that lets you report back to the Snip Snap network on whether or not the user was successful redeeming the coupon.

The judges met Snip Snaps founder with the immediate questions you would think of like, what about coupon fraud. Right now it’s totally up to the merchant on whether they are going to a) accept the coupon via an image on  your phone and b) whether they want to honor the deal.  Surprisingly there is still an 80% success rate with the coupons currently in snip snap.

Other features include:

  • Expiration date reminders
  • In store reminders (when you enter a store that you have a coupon for, Snip Snap lets you know)
  • Use for any coupons, it doesn’t matter what the coupon is for
  • Share with friends

You can find Snip Snap in the app store now.

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