Reaching Your Zen: Relaxing Before an Investor Meeting

Startup Tips, Investor Tips, Guest Post, Tony MonteleoneAn investor meeting often means your livelihood. You’re about to ask a bunch of people to trust in your idea and help you fund it. You’re rightfully excited, and even a little nervous. The only issue is that when you’re nervous, you aren’t performing well, and the investors standing in front of you can see it. To really knock it out of the park in an investor meeting, you’ve got to calm down and slow down. There are a few ways to help you reach some inner peace before you dive into the shark tank.

Slow Down

There’s a theory that says wise people speak slowly. That doesn’t mean they speak in long, drawn out syllables. It means they’re thinking about everything they say before they say it. It’s not even noticeable to the people they’re speaking to.

But slowing down isn’t usually in any person’s head before an investor meeting. From the minute you hear the investor meeting is scheduled to when you jump in the car, your mind is going 150 miles per hour. You’re going over things again and again in your head, trying to make sure that you’ve got your pitch as nailed down as you can.

Here’s the thing, though: once you get into the car, there’s nothing more you can do. You’ve already prepared as much as you can. Think of it like a bride on her wedding day. It’s easy for her to get worked up on the day of the wedding, worried that something might go wrong. But on the wedding day, after she’s zipped up into her dress, there’s nothing more she can do. That’s her chance to just relax and enjoy the day. The same concept applies to you and your pitch. Once you’re on the way to the meeting, it’s time to just slow down, relax, and realize you just can’t cram another memory into your brain.

Avoiding Amygdala Hijack

On your brain stem, the second gland before the brain is called the amygdala. This little gland controls what we call the “freeze, fight, or flight” response. The amygdala produces adrenaline, and it can hijack your brain. When you’re faced with a situation that jumpstarts your amygdala, it fires in .8 milliseconds and it takes over your brain. Your brain—even brains with the highest of IQs—is unable to reason. The only thing you’re thinking about is fighting or getting out of the situation.

After your brain is hijacked, it can take up to 18 minutes for your brain to regain control again. If it happens five minutes before your investor meeting starts, you can kiss your investors goodbye. Countering an amygdala hijack isn’t easy, but it’s possible to avoid it by just staying away from drama. Don’t talk to your angry significant other, and don’t call your estranged brother who’s asking for money. Just keep your mind clear and focused on the task.

Counteracting the Amygdala Hijack and the Positive Hijack

If you do let your brain get hijacked by the amygdala, there are ways you can counteract it. If a tiger was attacking you, your amygdala would take over, and you would either fight the tiger or run away from it. If your brain gets hijacked, do something you wouldn’t do if a tiger was about to attack you. Drink water, sit down, or lean against a wall. This slows you down and calms you down, and helps to counteract the 18 minutes of hijack you’re about to face. In fact, a mark of high-level leaders is the ability to sense a hijack coming on and do something to counteract it ahead of time, like going for a walk.

Your other option is the positive hijack. In a similar way to the amygdala hijack, you can trick your brain into being completely calm. Smells often do that, or things that remind you of something happy. My positive hijack, for example, is listening to Queen’s “Bohemian Rhapsody.” It reminds me of my brother and my childhood, and puts me in a happy place before an investor meeting.

Do what you have to do to calm down before a meeting. In the long term, practice slowing your thinking. In the short term, avoid drama and focus on good things. Take your mind away from the stress. If that’s eating a giant ice cream cone, do it. Find your positive hijacks and use them to dominate your investor meetings.

Tony Monteleone(@StartupTony) is a serial entrepreneur and does Business Development for PERQ, a marketing technology and promotions company that specializes in increasing online and in store traffic for businesses. He also serves as the Indianapolis Chapter Director for Startup Grind.

 

When You Need Peace & Quiet On Demand, Turn To Breather

New York startup, Breather, startup interviews, Tony Monteleone

You’re in the city and need to knock out some work, make a few calls, or simply grab a breather. What are your options? You could go back to your hotel room, find the local Starbucks to fight for the outlets, or spend hundreds of dollars at the local co-working space. I don’t know about you, but this is a problem that I experience way more than I would like to admit.

Breather is a new startup that intends to bring private space on demand, replacing the coffee shop workspace right from your phone. It is like Uber for workspaces. Launched in June this year at Le Web London by co-founder and CEO Julien Smith, his approach reminded me of something I would have read in a Rockefeller story, paced and deliberate.

“Breather is a network of beautiful spaces inside a city. You can use the space whenever you want and where ever you want and you can unlock them with your phone,” says Smith. “Fundamentally, Breather provides peace and quiet on demand”.

Smith said “It seems crazy, it seems kind of radical actually. The ability to walk through a city and at any time “order private space could work, if we could just find a way to make it work. That’s why we launched Breather.”

Breather prepares peaceful workspace that will give its users the same experience every time. Like your favorite meal at your favorite restaurant, you will know what to expect each time you return, regardless of where you are. By placing sensors in each room, Breather know what things are being used, what things are not, and how exactly to better optimize their spaces. Don’t be scared though, there’s only a camera on the lock outside the room.

Safety is also being carefully considered. Not just anyone can use a Breather space. You have to be invited by someone who is gong to vouch for you and because your credit card is put into the app prior to booking, it is unlikely that someone will abuse the space with illegal activities.

They have already received requests from cities around the globe asking to place workspaces in their cities. These types of requests prove that the concept is in demand and Breather is serious about controlling the speed of growth and locations. Growing in the right order is essential to their success.

The Breather team is the strongest piece of the startup. Smith told me that his mobile team is one of the best in the world. The team handled Angry Bird level traffic before coming to take this challenge on. The excitement in his voice when talking about this team was almost contagious.

Soon, Breather will be looking for community managers to ensure that specific cities are being managed properly. Smith told me that this is the weakest part of the startup at the moment, and they knew from the beginning how important this role was going to be.

“It seems kind of crazy, that an app on a phone could unlock hundreds of spaces in a city whenever you want it to for a reasonable fee. When it happens, you will never be able to look at a city in another way again. You will go to a city that does not have private space on demand and you will be like “this city is backwards” just the same way that ordering a taxi the regular way now seems backwards,” Smith said.

Breather will launch in New York City in October and will grow to other larger cities like San Francisco. After that, they could appear anywhere across the world.

Tony Monteleone (@StartupTonyis a serial entrepreneur and does Business Development for PERQ, a measured marketing software and services company that specializes in increasing online and in store traffic for businesses. He also serves as the Indianapolis Chapter Director for Startup Grind.

 

EECincyBanner

How To Nail Your Next VC Pitch

Tony Monteleone, Indiana startup, startup grind, nailing VC pitchIt doesn’t matter how world changing your idea is; if you need money to make it happen, but ruin your opportunities in front of potential venture capitalists, it’s not going to make it off the ground. Venture capitalists are a unique bunch and pitching to them requires a unique strategy. There are four main categories that you need to perfect in order to really nail it, and a few things to note in each one.

The Prep Work

Before you ever step foot in the room to give your pitch, you’ve got plenty of homework to do. Knowing your audience is a key component of nailing a pitch. If you’re pitching to a VC firm, know who they are and what they’ve invested in previously. If you’re working with an angel investor, know who that person is and what he or she does.

Remember, not all money is good money. You’re interviewing the VC as much as they’re interviewing you. Come prepared with questions. A seasoned investor will be able to bring more to provide you with industry knowledge, introductions, and connections. Don’t just take money to take money.

Opening Statement

When you’re putting together your presentation, it shouldn’t be any more than eight slides. Avoid using tools like Prezi—investors are going to jump into your pitch with questions whenever they want, and you may have to skip quickly to another slide to make a point that you planned to make later. Make it easy on yourself by using a presentation tool like keynote or PowerPoint, which has more flexibility.

Your opening statement should convey your idea in two sentences or less, just like an elevator pitch. This is your first and biggest opportunity to say everything you need to without confusing anyone. Being clear, precise, and simple can’t be overstated. There’s no reason to overcomplicate the issue in your opener, or for that matter, anywhere else in your presentation.

After your opening statement, tell a story that helps your audience understand the problem you’re trying to solve. Get creative, and make them feel the pain of the problem. The rest of your pitch will show how you plan to solve it.

If you don’t have a clue where to start for your statement, there are tools out there to help. Harvard Business School created an elevator pitch builder that walks you through a simple and easy method for building a pitch. Founder Institute developed a MadLibs method for developing your pitch. These are two of the best resources available for getting a solid start.

The Team

Frequently, a VC may not be investing in your idea as much as in your team. Highlight the team in your presentation by showing the kind of things they bring to the table, and show what makes them unique. Frequently, a good team can take a mediocre idea and do incredible things with it. At the same time, a weak team can completely ruin a great idea. Show them why your team wins.

The Context

There are five primary points that need to be covered in your pitch presentation.

  1. The idea. This is your opportunity to elaborate more on the opening statement and discuss the idea behind what you’re trying to do.
  2. Your solutions. Why is your solution best, and why is it going to work now?
  3. Traction and validation. If you have a product already built, talk about customers or conversations with experts. Anything that will validate the need or want for the product is key in showcasing your idea. You have to have proof that you’ve done your research and development. If you’ve made a single dollar doing this, make note of it. This is also your opportunity to be honest with them. If you have a weakness (and you do), bring it up. Whether it’s the team, industry, or lack of money, point it out before an investor does.
  4. The future. How will your idea change the industry? Focus on the positive changes here.
  5. What you need. You’re in front of VCs for a reason. They don’t know what’s in your mind. Come right out and ask for exactly what you need. That isn’t just how much you need, though. Talk about what the deal structure looks like. It’s always good to talk with a startup attorney before pitching. They’ll help put together a deal structure among other things.

Cover these topics, and you’ll nail the VC pitch. Make your points quickly, and don’t get frazzled. Remove any buzzwords from your presentation entirely, and don’t take yourself too seriously. And limit name-dropping. Just because you hung out with Mark Cuban at the Super Bowl doesn’t mean they’ll invest in your idea. Have fun, be passionate, and bring it home.

Tony Monteleone(@StartupTonyis a serial entrepreneur and does Business Development for PERQ, a measured marketing software and services company that specializes in increasing online and in store traffic for businesses. He also serves as the Indianapolis Chapter Director for Startup Grind.

EECincyBanner