U.S.greeting card giant Hallmark has acquired Los Angeles based video startup SpiritClips.
SpiritClips was founded in 2007 by Academy Award winning producer and studio executive Rob Fried who’s credits include the hit movies “Hoosiers” and “Rudy”. The company makes heartwarming short films and movies that will compliment Hallmark’s similar offerings and give Hallmark customers access to a variety of video content.
Fried said in a statement:
“It’s a dream come true for SpiritClips to be part of the digital future of so esteemed an organization as Hallmark.”
Hallmark CEO Donald Hall Jr said “It is a superb brand fit for Hallmark, with each story delivering compelling emotional content, positive family values and meaningful life lessons,”
No terms of the deal were announced.