NY Startup Birch Box Teams Up With Gossip Girl XO XO

Gossip Girl, Birchbox, Nibletz, TechCrunch, BetabeatBirchbox is a women owned startup in New York that’s received a lot of traction. They are a monthly subscription club where their club members receive a box every month filled with the latest and greatest in cosmetics and pampering gear.

Subscription based clubs have been great for people with a hustle and bustle lifestyle. Nowadays you can find a subscription club for everything from shoes, to fashion, to cosmetics. We even profiled Chicago based KlutchClub earlier this year, they offer health and wellness products monthly.

Birchbox had two major pieces of news this week. First off they’ve introduced the Birch Box for men which comes complete with colognes, after shaves, and other pampering products that men love (but sometimes don’t like to shop for).

Their other announcement is that they’ve teamed up with the CW hit show “Gossip Girl” for their season finale.

The May Birchbox theme is “Gossip Girl” Birchbox founders Katia Beauchamp and Hayley Barna have teamed up with Amy Tagliamotti the shows department head for makeup and Jennifer Johnson the shows department head for hair. Tagliamotti and Johnson helped inspire the treats that will be in this months Birchbox.

“We’re all really big fans of Gossip Girl,” Beauchamp told Betabeat.com “The idea was to help the audience basically engage deeper with the show by getting a look into some of the looks from the show.”

Gossip Girl chronicles the lives of the upper east sides debutantes and their soap opera centric lives. “Gossip Girl” is a secretive blogger who posts the gossip that’s happening around the shows main characters. It airs on the CW network and is about to go on their season break.

source: Betabeat


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