Houston Startup WhimseyBox To Take Up Residence At Excelerate Labs Chicago

Alicia DiRago, a Houston based entrepreneur is packing her bags for the windy city. Thank goodness it’s the spring and soon to be the summer as we’re not sure how well the climate change would effect a Texan. ┬áDiRago’s startup is Whimseybox. You’re probably thinking it’s another subscription box club. You are absolutely right, however the subscription box club keeps taking on different spins, this time the theme is crafts.

Every month Whimseybox (well Alicia) sends out a box of great craft samples. The box costs $15. Now she is careful to mention that the boxes aren’t “kits” in other words there are no instructions, just the samples and your imagination.

Now if you aren’t as creative as you’d like to be DiRago posts craft ideas on Whimseybox’s blog and at least 4 full tutorials every month in the project gallery.

But now it’s time for DiRago to focus on business and take Whimseybox to the next level. Admittedly she can’t send out as many boxes as she would like. Hopefully after her experience at the Excelerate Lab in Chicago she’ll have not only some capital but more know how to turn this great idea around.

DiRago and Whimseybox will join 9 other companies in this 2012 class. She will give up a small equity stake (last year it was 6%) in exchange for cash, working space, and mentorship. She will also get a convertible note from Chicago’s New World Ventures (last year candidates got a $50,000 note).

All of this will culminate with a DEMO day on August 29th where all the participants will show off their startups to Chicago’s thriving tech community.

Excelerate is moving this year to the swanky new 1871 startup center.


Find out more about Whimseybox here

Find out more about Excelerate Lab here

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Source: ChicagoBusiness.com


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