Seattle Startup: Joey Bra, A Bra For Holding Cell Phones, IDs And More

Whether you want to admit to it or not, or whether you think it’s classy or not, we all know someone or maybe you are that someone, who when you need to hold something fit for a pocket and have a nice skirt on or no pocket yoga pants, you’ve resorted to putting it in your bra. Maybe it was a little cash, maybe your drivers license or credit card, perhaps your cell phone. Well now there’s bras made specifically for that. It’s called the Joey Bra.

Mariah Gentry and Kyle Barlow are the co-founders of Joey Bra. These innovative bras include pockets that align with the side of the body capable  of holding your cell phone, some cash, maybe your IDs, and they do it without drawing attention to the bra itself.

Geekwire’s Rebecca Lowell was one of 200 judges at the UW business plan competition. She stumbled upon this innovative new startup the moment she walked through the door. She took notice to the model wearing nothing but a bra up top, a Joey Bra.

This isn’t some gimmicky idea. Gentry is a NASA Space grant student with a double major in entrepreneurship and environmental science. She also was a finalist in the Wells Fargo Case Competition.  She met co-founder Barlow at UW’s Foster School of Business.

The duo is targeting college students and offers two models a strapless version and an 8 way convertible strap version. Lowell reported that her only concern was the access to the items in the compartments and moisture as the result of perspiration. No worries as one of the co-founders works at REI and they’ve  already been sourcing water proof materials.


Source: Geekwire

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